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Conversion Rate Optimisation Jobs in Utah (NOW HIRING)

EnthuZiastic

Growth Hacker - Remote

Ogden, UT · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Orem, UT · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Logan, UT · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Salt Lake City, UT · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

West Jordan, UT · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Momentous

SEM/SEO Manager

Park City, UT

Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...

Momentous

SEM/SEO Manager

Park City, UT · On-site

Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...

ZAGG, Inc.

Sr. Manager, Email & SMS

Midvale, UT · On-site

Ensure every automated flow is optimized for conversion, margin contribution, and brand experience - not just open rate. * Define the segmentation logic that powers personalized messaging across both ...

mophie

Sr. Manager, Email & SMS

Midvale, UT

Ensure every automated flow is optimized for conversion, margin contribution, and brand experience - not just open rate. * Define the segmentation logic that powers personalized messaging across both ...

ZAGG Inc

Sr. Manager, Email & SMS

Midvale, UT

Ensure every automated flow is optimized for conversion, margin contribution, and brand experience - not just open rate. * Define the segmentation logic that powers personalized messaging across both ...

Cariloha

Director of Performance Marketing

Sandy, UT

$2.50K/mo

Lead conversion rate optimization across the website, landing pages, funnels, checkout, subscriptions, and offers. Deeply understand our customer personas and how to support them, elevate them ...

New

Confidential

Be Seen First

Digital Marketing & Publicist

Midvale, UT · On-site

$25 - $35/hr

Familiarity with A/B testing and conversion rate optimization. * Experience in a startup or fast-growing product environment. * Strong technical IT skills. Some networking capability in Windows and ...

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Conversion Rate Optimisation information

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Utah? For Conversion Rate Optimisation jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Utah look for? The top searched job categories for Conversion Rate Optimisation jobs in Utah are:
Conversion Rate Optimisation jobs near you
Owala Sr. Digital Marketing Manager

Owala Sr. Digital Marketing Manager

Trove Brands

Lehi, UT • On-site

Other

Posted 22 days ago

Job description

Job Description

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies - ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

  • Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
  • Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
  • Identify scalable growth opportunities and drive innovation across the digital ecosystem.
  • Manage, oversee, and guide a team responsible for:
    • Website Growth & Performance Management
    • Paid Media Strategy & Execution
    • Conversion Rate Optimization (CRO)
    • Email / SMS / Lifecycle Marketing
    • SEO / GEO Strategy & Organic Performance
  • Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
  • Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
  • Monitor attribution models and performance dashboards to continuously refine strategic decisions.
  • Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
  • Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
  • Establish clear KPIs, reporting cadence, and performance standards across all channels.
  • Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
  • Present performance insights, forecasts, and strategic recommendations to senior leadership.
  • Elevate digital marketing from tactical execution to scalable, long-term strategy.

Job Qualifications

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • 6-9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
  • Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
    Proven ability to manage and oversee:
    • Website growth and performance initiatives
    • Paid media strategy and execution
    • Conversion rate optimization (CRO) programs
    • Email, SMS, and lifecycle marketing strategies
    • SEO/GEO and organic growth performance
  • Experience managing and developing a team of 3 or more direct reports.
  • Experience owning and optimizing significant digital marketing budgets.
  • Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
  • Strategic thinker with strong analytical and leadership skills.
  • Excellent communication and cross-functional collaboration abilities.

Apply