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Conversion Rate Optimisation Jobs in Texas (NOW HIRING)

Fullmind

Growth Marketing Manager

Houston, TX ยท On-site

Drive website UX and Conversion Rate Optimization (CRO) by analyzing user behavior, testing page layouts, messaging, CTAs, forms, and conversion paths, and implementing data-driven improvements that ...

Summa

Paid Media Manager

Houston, TX ยท On-site

$150K - $150K/yr

... optimizing CPL, CPA, and conversion rates ยท Familiarity with analytics tools such as GA4 and conversion tracking ยท Ability to work independently and own outcomes end-to-end ยท Strong focus on ...

Socket.dev

Vice President of Digital Marketing

Irving, TX ยท On-site

$180 - $260/hr

Conversion Rate Optimization (CRO) * Site performance and speed * Customer experience * User journey optimization * Mobile-first experiences Prioritize digital roadmaps for: * New brand launches

Varo Bank

Head of Engagement Marketing (Dallas)

Dallas, TX ยท On-site

$225K - $295K/yr

Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testingWork hands on with team members to set up, implement and execute ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Texas

Conversion Rate Optimisation information

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Texas?

For Conversion Rate Optimisation jobs in Texas, the most frequently searched job titles are:

What cities in Texas are hiring for Conversion Rate Optimisation jobs?

Cities in Texas with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 18% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Growth Marketing Manager

Fullmind

Houston, TX โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

95k-105k, Remote
About Fullmind
Fullmind is a virtual education partner helping schools and districts solve teacher shortages with live instruction from state-certified educators. We're not a static platform - we're real classrooms, real teachers, and real relationships, delivered virtually and built around each district's curriculum, schedule, and students. Our mission is simple: every student deserves a qualified teacher, no matter their zip code or their district's staffing challenges.
The Role
We're looking for a Growth Marketing Manager who's part strategist, part experimenter, part builder. You'll own the full funnel that turns district and school leaders into Fullmind partners - testing and optimizing the website that makes the first impression, running the HubSpot workflows that nurture a lead, and reporting the KPIs that tell the CAO what's working and what to try next. This is a high-ownership, individual-contributor role for a self-starter who can independently run growth campaigns, own our website, and manage marketing operations end-to-end, with full accountability for the results.
What You'll Own
Growth & Campaigns
  • Plan, launch, and optimize multi-channel campaigns that generate qualified pipeline for our sales team.
  • Build and manage lead scoring, segmentation, and nurture flows that move district decision-makers from awareness to opportunity.
  • Run structured experiments - A/B and multivariate tests - across the funnel, and scale what wins.
  • Track and report on funnel performance - MQLs, pipeline generated, conversion rates - and turn the data into next moves, not just dashboards.

Website & Conversion
  • Own the Fullmind website end-to-end, including content management, page creation, landing pages, conversion optimization, and overall site performance. Serve as the primary website administrator, independently building, updating, and maintaining pages within the CMS without relying on dedicated web development resources.
  • Create, optimize, and manage campaign-specific landing pages in HubSpot, ensuring seamless user experiences, accurate tracking, and high-converting paths to lead capture.
  • Optimize the website for search visibility through SEO, AEO, and GEO. Conduct keyword research, implement on-page optimization best practices, maintain technical SEO fundamentals, and continuously improve content to increase organic visibility and discoverability across traditional and AI-powered search experiences.
  • Drive website UX and Conversion Rate Optimization (CRO) by analyzing user behavior, testing page layouts, messaging, CTAs, forms, and conversion paths, and implementing data-driven improvements that increase engagement and lead generation.
  • Monitor, analyze, and report on website performance using Google Analytics 4 (GA4) and Google Search Console. Track key website, search, and conversion metrics, identify optimization opportunities, and use data-driven insights to improve organic traffic, user engagement, lead generation, and overall website performance.

Marketing Operations (HubSpot)
  • Serve as our HubSpot power user: manage workflows, lists, forms, reporting dashboards, and database hygiene.
  • Ensure clean handoffs between marketing and sales through smart automation and accurate lead routing.
  • Keep our marketing stack organized, documented, and scalable as the team grows.

Reporting & KPIs
  • Define and track the KPIs that matter for growth and marketing ops - pipeline generated, MQLs, conversion rates, website performance.
  • Report on those KPIs regularly to the CAO and CIO, translating performance into clear takeaways and recommended next moves for leadership.
  • Flag risks and opportunities early, so leadership is never surprised by a number in a meeting.

What You Bring
  • 3-5+ years in growth marketing, demand generation, or marketing operations, ideally in B2B, SaaS, or education.
  • A track record of running experiments - A/B tests, funnel tweaks, channel tests - and using the results to make real decisions, not just report them.
  • Hands-on HubSpot expertise - workflows, reporting, list segmentation, lead scoring. You've built the automation, not just used it.
  • Comfort owning a website day-to-day (CMS experience with something like Webflow, WordPress, or HubSpot CMS).
  • A data-first mindset: you make decisions from funnel metrics, not vibes, and you can explain the "why" behind a number to leadership.
  • A self-starter who's energized by owning a lot, not overwhelmed by it.

Bonus Points
  • Experience marketing to K-12 schools or districts, or familiarity with the education sector's buying cycle.
  • Strong writing chops and comfort producing content - blog posts, case studies, email copy, sales enablement materials.
  • Comfort with basic design tools (Canva, Figma) to move quickly without waiting on a designer.
  • Experience building or refining a marketing tech stack from the ground up.

What Success Looks Like
  • Pipeline and revenue generated from marketing-sourced leads grow quarter over quarter.
  • The website converts more visitors into qualified conversations, with clear before/after metrics from real tests.
  • A steady cadence of experiments ships every month, with wins scaled and losses documented, not repeated.
  • HubSpot runs clean: fewer manual workarounds, better lead routing, dashboards leadership actually uses.
  • The CAO and CIO get clear, reliable KPI reporting that makes leadership decisions easier, not harder.

Why Fullmind
You'll join a team obsessed with making sure every student - regardless of geography or staffing shortages - gets access to a great teacher. If you want your marketing work to actually move the needle on real classrooms and real kids, and you want the ownership to build the engine your way, we'd love to talk.
Fullmind o๏ฌ€ers employees a highly collaborative, transparent, and remote work environment. We integrate our values of Empathy, Innovation, and Integrity into the company's culture and everyday practices. All team members receive unlimited paid time o๏ฌ€ (PTO), paid holidays and sick time, a 401(k) program, company-paid life insurance, and access to medical, dental, vision, long-term disability, and voluntary life insurance coverage options. We continue to improve and expand our total rewards package and strive to create an inclusive and equitable environment that empowers each individual and supports our workforce's diverse cultures, perspectives, skills, and experiences.
Fullmind provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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