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Conversion Rate Optimisation Jobs in Texas (NOW HIRING)

Cupix

Product Led Growth Marketing Manager

Cedar Park, TX · On-site +1

$144K/yr

Conversion rate optimization and funnel analysis * Content marketing and demand generation * Digital advertising and SEM campaign management * User onboarding and lifecycle marketing Communication ...

Cupix

Product Led Growth Marketing Manager

Cedar Park, TX · Remote

$144K/yr

Conversion rate optimization and funnel analysis * Content marketing and demand generation * Digital advertising and SEM campaign management * User onboarding and lifecycle marketing Communication ...

Fullsteam

Digital Marketing Specialist

Austin, TX

$50K - $60K/yr

Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) * Experience collaborating with designers and copywriters on ad creative development Salary range: $50,000 ...

Summa

Paid Media Manager

Houston, TX

$150K - $150K/yr

... optimizing CPL, CPA, and conversion rates · Familiarity with analytics tools such as GA4 and conversion tracking · Ability to work independently and own outcomes end-to-end · Strong focus on ...

EnthuZiastic

Growth Hacker - Remote

Huntsville, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Commerce, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Houston, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Corpus Christi, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Mckinney, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Beaumont, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

El Paso, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

The Woodlands, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Prairie View, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

San Antonio, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Dallas, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Arlington, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Austin, TX · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Adams Limitless

B2B Digital Marketing Lead

Houston, TX

$70K - $85K/yr

... and conversion rate optimization. • Ability to communicate marketing performance, KPIs, and recommendations to business stakeholders. • Experience working in a B2B environment is strongly ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Texas? For Conversion Rate Optimisation jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Texas look for? The top searched job categories for Conversion Rate Optimisation jobs in Texas are:
What cities in Texas are hiring for Conversion Rate Optimisation jobs? Cities in Texas with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Texas as of July 2026, with employment types broken down into 90% Full Time, 7% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
Product Led Growth Marketing Manager

Product Led Growth Marketing Manager

Cupix

Cedar Park, TX • On-site, Remote

$144K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description

About Cupix
Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive growth over the past few years, doubling our revenue year-over-year. Our flagship platform CupixWorks serves mid-market and enterprise clients, while our new SaaS product CupixVista is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.
The Opportunity
We're seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of CupixVista in 2026 and build our PLG engine from the ground up. This role will be instrumental in our expansion strategy, initially focusing on CupixVista's go-to-market and eventually scaling PLG methodologies across our entire customer portfolio. You'll work directly with our VPof Marketing and Product Owners and have significant autonomy to build and execute growth strategies that drive our ambitious customer acquisition goals.
Key Responsibilities
Product Launch & Go-to-Market
  • Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release
  • Develop and execute PLG playbooks for onboarding, activation, and conversion optimization
  • Create and manage in-product marketing campaigns and user journey touchpoints
  • Design and implement free trial strategies to maximize user acquisition and conversion

Growth Operations & Analytics
  • Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement
  • Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization
  • Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance
  • Conduct A/B tests across user journeys, messaging, and product experiences

Market Expansion & Customer Acquisition
  • Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
  • Create vertical-specific marketing campaigns and messaging frameworks
  • Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)
  • Collaborate with product team to identify and resolve activation and adoption barriers

Strategic Growth Planning
  • Develop PLG strategies for eventual application to existing CupixWorks customer base
  • Create scalable processes and systems to support rapid user base growth
  • Partner with sales team to optimize product-qualified lead (PQL) handoff processes
  • Build competitive intelligence and market positioning strategies for new market segments
Key Metrics to Own
  • User Acquisition: Monthly active users, trial sign-ups, organic growth rate
  • Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores
  • Conversion: Trial-to-paid conversion rates, upgrade rates, revenue per user
  • Retention: Churn rates, NPS scores, customer lifetime value
  • Growth Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods
  • Pipeline Contribution: Product-qualified leads generated, pipeline velocity, revenue attribution
Required Qualifications
  • 4-7 years of experience in growth marketing, preferably in B2B SaaS
  • Proven track record launching and scaling PLG initiatives with measurable results
  • Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com
  • Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
  • Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
  • Bachelor's degree in Marketing, Business, Engineering, or related field
Essential Skills
Technical & Analytical
  • Advanced proficiency with marketing automation platforms and product analytics tools
  • Strong skills and experience with data analysis and reporting
  • A/B testing methodology and statistical significance understanding
  • CRM reporting and lead scoring
  • Basic understanding of APIs and technical integrations

Marketing & Growth
  • PLG strategy development and execution
  • Conversion rate optimization and funnel analysis
  • Content marketing and demand generation
  • Digital advertising and SEM campaign management
  • User onboarding and lifecycle marketing

Communication & Collaboration
  • Excellent written and verbal communication skills
  • Ability to translate complex technical concepts for diverse audiences
  • Cross-functional collaboration with product, sales, and customer success teams
  • Project management and ability to work autonomously in a remote environment
Preferred Experience
  • Previous experience in construction technology, AEC (Architecture, Engineering, Construction), or other reality capture related markets
  • Familiarity with 3D visualization or reality capture technologies
  • Experience scaling PLG programs
  • Background with trial-based SaaS business models
  • Track record of successful product launches in technical markets

Perks & Benefits
  • Comprehensive Medical, Dental, & Vision Health Insurance.
  • 401(k) Retirement Plan.
  • PTO, Paid holidays and sick leave.
Cupix logo

About Cupix

Sourced by ZipRecruiter

Industry

Software development

Company size

51 - 200 Employees

Headquarters location

San Jose, CA, US

Year founded

2015

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