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Conversion Rate Optimisation Jobs in Texas (NOW HIRING)

YourCode

VP of Marketing / CMO

Dallas, TX

$150K - $175K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

YourCode

VP of Marketing / CMO

Dallas, TX · On-site

$300K - $350K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

Yum Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Yum! Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Prismfly

Account Manager

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Right Side Up

ASO Marketing Consultant

Austin, TX

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Liquid DICOM, LLC.

Web Graphics Designer

Houston, TX · On-site

Experience with A/B testing, conversion rate optimization, or UX testing. * Familiarity with digital advertising platforms and ad creative requirements. * Experience working with developers through ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Texas? For Conversion Rate Optimisation jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Texas look for? The top searched job categories for Conversion Rate Optimisation jobs in Texas are:
What cities in Texas are hiring for Conversion Rate Optimisation jobs? Cities in Texas with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Texas as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Conversation Rate Optimization Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Re-posted 16 days ago

Job description

About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.
Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10-40 hours per week.
Responsibilities
  • Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
  • Develop and execute A/B and multivariate testing programs
  • Create testing roadmaps aligned to business goals and hypotheses
  • Partner with design, product, and engineering teams to implement experiments
  • Optimize landing pages, product pages, and key conversion flows
  • Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
  • Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
  • Report on test results and translate findings into actionable recommendations

Requirements
  • Strong foundation in CRO, experimentation, and user behavior analysis
  • Experience designing and executing A/B or multivariate tests
  • Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
  • Ability to form hypotheses and prioritize tests based on potential impact
  • Understanding of UX/UI principles and their impact on conversion
  • Strong analytical skills and attention to detail
  • Ability to communicate results and insights clearly to stakeholders
  • Comfort working across different industries, products, and customer journeys

Nice to Have
  • Experience with personalization and dynamic content strategies
  • Familiarity with statistical significance and experiment design
  • Experience in high-growth startup environments
  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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