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Conversion Rate Optimisation Jobs in Coppell, TX

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Analytics & Optimization * Analyze campaign performance and identify opportunities for improvement. * Monitor KPIs including: * * Cost Per Click (CPC) * Click-Through Rate (CTR) * Conversion Rate ...

Socket.dev

Director of E-Commerce

Irving, TX · On-site

$150 - $200/hr

Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis, and UX enhancements. * Develop strategies that increase: * Conversion Rate * Average Order Value ...

New

GSM Outdoors

Director of E-Commerce

Irving, TX · On-site

Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis, and UX enhancements. * Develop strategies that increase: * Conversion Rate * Average Order Value ...

YourCode

VP of Marketing / CMO

Dallas, TX · On-site

$300K - $350K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

YourCode

VP of Marketing / CMO

Dallas, TX

$150K - $175K/yr

Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. * Experience managing significant marketing budgets with clear ROI accountability. * Strong commercial ...

Yum! Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Yum Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX · Remote

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Coppell, TX

Conversion Rate Optimisation information

See Coppell, TX salary details

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How much do conversion rate optimisation jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for conversion rate optimisation in Coppell, TX is $57.70, according to ZipRecruiter salary data. Most workers in this role earn between $57.69 and $57.69 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near Coppell, TX are hiring for Conversion Rate Optimisation jobs? Cities near Coppell, TX with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Coppell, TX as of July 2026, with employment types broken down into 1% As Needed, 63% Full Time, 28% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $120,011 per year, or $57.7 per hour.

CRO & Digital Experience Manager

Prosum Inc.

Lewisville, TX • On-site

$114K - $148K/yr

Other

Re-posted 28 days ago

Job description

Job Description
Job Title: CRO & Digital Experience Manager
Dallas-Fort Worth, TX - candidates must be open to a hybrid work environment beginning in 2027
Compensation: $114,000 - $148,000 base salary plus bonus opportunity
Position Overview
A growing organization is seeking a CRO & Digital Experience Manager to lead initiatives focused on conversion rate optimization, digital customer experience, and ecommerce performance improvement across multiple B2B digital properties.
This newly created role will establish and scale capabilities related to experimentation, customer journey optimization, and digital experience enhancement. The individual in this position will serve as the primary owner of conversion optimization efforts, leveraging data-driven insights to improve engagement, lead generation, conversion performance, and online revenue growth.
This opportunity offers the chance to help shape the future of a multi-brand ecommerce environment, including support for the rollout of a unified ecommerce platform designed to streamline the customer experience across multiple brands.
Key Responsibilities
  • Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives.
  • Build and manage a structured testing roadmap focused on improving conversion performance and reducing friction throughout the customer journey.
  • Lead A/B and multivariate testing initiatives across key digital touchpoints, including landing pages, category pages, product detail pages, cart experiences, checkout flows, and mobile experiences.
  • Analyze customer behavior, funnel performance, session data, heatmaps, and other digital performance metrics to identify optimization opportunities.
  • Monitor and improve KPIs such as conversion rate, engagement metrics, cart abandonment, checkout completion, average order value, revenue per session, and lead generation performance.
  • Partner closely with cross-functional teams including Ecommerce, Product, UX/UI, Development, Marketing, Analytics, SEO, and Paid Media to prioritize and execute high-impact initiatives.
  • Optimize onsite experiences related to navigation, search functionality, product discovery, merchandising, promotional messaging, recommendations, and checkout processes.
  • Develop reporting frameworks and dashboards to communicate performance trends, testing outcomes, and actionable business insights to leadership.
  • Support prioritization of digital initiatives based on customer behavior data, business impact, and revenue opportunity.
  • Evaluate emerging technologies and opportunities related to personalization, artificial intelligence, and customer experience optimization.
  • Conduct competitive analysis and maintain awareness of industry best practices in CRO, UX, and digital commerce.
  • Establish scalable processes and frameworks to support long-term optimization efforts across multiple digital properties.
Qualifications
  • Bachelor's degree in Marketing, Business, Ecommerce, Digital Media, Analytics, or a related field.
  • 5-8 years of experience in Conversion Rate Optimization, Digital Experience, Ecommerce, Digital Merchandising, or related digital optimization roles.
  • Demonstrated success improving conversion rates, customer engagement, and digital revenue through testing and optimization initiatives.
  • Hands-on experience in fast-paced ecommerce environments.
  • Experience with A/B testing methodologies, experimentation frameworks, and customer journey optimization.
  • Proficiency with behavioral analytics and digital performance analysis tools.
  • Experience supporting multi-site ecommerce environments is preferred.
  • Experience within B2B ecommerce environments is preferred.
Preferred Skills & Experience
  • Strong understanding of ecommerce operations and digital customer behavior.
  • Proven track record of driving measurable results through CRO initiatives.
  • Experience with customer journey mapping and user experience optimization.
  • Knowledge of onsite merchandising strategies and promotional effectiveness.
  • Familiarity with tools such as GA4, Hotjar, Contentsquare, Optimizely, VWO, Adobe Analytics, or similar platforms.
  • Strong analytical and problem-solving abilities with the ability to translate data into actionable recommendations.
  • Excellent communication and cross-functional collaboration skills.
  • Comfortable presenting findings, insights, and recommendations to leadership teams.
  • Exposure to AI-driven personalization and emerging optimization technologies is a plus.
  • Customer-centric mindset with a focus on delivering exceptional digital experiences.
Additional Information
This position reports to senior leadership within the digital commerce organization and will initially function as an individual contributor role. The successful candidate will work extensively with stakeholders across multiple business functions while helping define the future vision, processes, and operating model for conversion optimization and digital experience initiatives.
While candidates located in the Dallas-Fort Worth market are preferred, exceptional remote candidates may be considered.
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