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Conversion Rate Optimisation Jobs in Tennessee (NOW HIRING)

Demand Generation Manager

Knoxville, TN · On-site

$84K - $103K/yr

... conversion paths are accurate, timely, and optimized for performance. * Align with paid media ... rates, pipeline contribution, influenced revenue, and ROI. * Partner with Revenue Operations to ...

... and category optimization * Lead category reviews, line reviews, and strategic business ... Develop recommendations to improve online discoverability, conversion, ratings & reviews, and ...

... conversion rates. * Track performance through KPIs and regularly review individual and team metrics ... lead handoff, optimizing the effectiveness of inbound leads. What You Will Bring: * Experience:

... conversion rates and accelerating sales cycles. * Participate in weekly account planning to align ... Operational Excellence & Process Optimization * Maintain highquality, accurate CRM documentation in ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Tennessee? For Conversion Rate Optimisation jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Tennessee look for? The top searched job categories for Conversion Rate Optimisation jobs in Tennessee are:
Infographic showing various Conversion Rate Optimisation job openings in Tennessee as of June 2026, with employment types broken down into 38% Full Time, 60% Part Time, and 2% Nights. Highlights an 90% Physical, 6% Hybrid, and 4% Remote job distribution.

Website Operations Manager - B2B Shopify Ecommerce Operations Manager

Careers | Hunter Fan

Cordova, TN

Full-time

Posted 12 days ago


Job description

Operations Manager – Shopify B2B
The Website Operations Manager for B2B will oversee all eCommerce operations across Business-to-Business (B2B) channels on the Shopify platform and support the Business-to-Consumer (B2C) channel. This role ensures seamless online operations, order fulfillment, customer experience, and integration with broader business systems. The ideal candidate has a strong background in eCommerce operations, digital fulfillment, and cross-functional collaboration with marketing, logistics, and customer support teams.


Essential Duties and Responsibilities

1. Shopify Platform Management

Oversee the daily operations of Shopify storefronts for B2B customers and support B2C.

Manage product listings, pricing, collections, and metadata for accuracy and optimization.

Coordinate with IT or digital partners to manage Shopify integrations (ERP, CRM, fulfillment tools, and analytics platforms).

Maintain website uptime, checkout flow, and back-end configurations to ensure optimal performance.

2. Order Management & Fulfillment

Oversee order processing workflows, including payment capture, invoicing, and shipment tracking.

Partner with customer service, fulfillment and warehouse teams to ensure timely delivery, inventory accuracy, and order quality.

Manage returns, and exchanges in coordination with customer service.

Develop KPIs for order accuracy, fulfillment speed, and return rates.

3. B2B Operations

Manage Shopify B2B accounts, pricing tiers, and custom checkout experiences.

Support wholesale partner onboarding and account management.

Oversee integration of bulk order processes and payment terms.

Coordinate with finance and logistics to handle invoicing, tax compliance, and bulk fulfillment.

4. B2C Operations support

Ensure smooth end-to-end customer experience for individual consumers.

Support promotions, product drops, and seasonal updates on Shopify.

Collaborate with marketing to ensure product merchandising aligns with campaigns.

Analyze customer feedback and performance metrics to drive continuous improvement.

5. Data & Analytics

Track and report operational KPIs: order volume, fulfillment times, conversion rates, and error resolution.

Leverage Shopify analytics and Google Data Studio (or similar tools) to provide insight into sales and operations trends.

Recommend operational improvements based on data insights.

6. Cross-Functional Collaboration

Partner with marketing, sales, IT, and finance to support promotions, launches, and reporting.

Serve as the operational point of contact between eCommerce and other business units for B2B

Train internal teams on Shopify workflows and processes.

Education/Experience Requirements

Bachelor’s degree in Business Operations, Supply Chain, or a related field.

3–5+ years of eCommerce or operations experience (Shopify experience preferred).

Strong understanding of both B2B and B2C eCommerce models.

Experience with ERP, CRM, and fulfillment system integrations.

Analytical mindset with experience in data-driven decision-making.

Excellent communication, organizational, and problem-solving skills.

Special Qualifications or Skills

Ability to develop strong relationships with internal and external teams

Proven ability to manage cross-functional teams in a fast-paced environment to accomplish key goals

Organized with strong time management skills and a track record of meeting deadlines

Strong business acumen

Willingness to challenge the status quo and continuously raise the bar

Extremely detail-oriented with the ability to manage multiple projects simultaneously

Aggressive follow-up approach with both internal and external customers

Strong administrative skills, self-motivation, and the ability to work cross-functionally as part of a team as well as independently

Proficiency with Microsoft Office products, SaaS tools, and vendor portal systems

Ability to work within set budgets