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Conversion Rate Optimisation Jobs in Ohio (NOW HIRING)

While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...

While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...

E-Commerce Marketing Manager

Akron, OH · Remote

$80K - $105K/hr

Oversee website enhancements, platform integrations, user experience improvements, and ongoing optimization initiatives to maximize conversion rates and online performance. * Plan, launch, and ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer ...

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Ohio? For Conversion Rate Optimisation jobs in Ohio, the most frequently searched job titles are:
What cities in Ohio are hiring for Conversion Rate Optimisation jobs? Cities in Ohio with the most Conversion Rate Optimisation job openings:
Infographic showing various Conversion Rate Optimisation job openings in Ohio as of July 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.

Full-time

Posted 27 days ago


Job description

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

We are looking for a Head of Growth to lead revenue growth across our e-commerce business. This is a high-impact role for someone who understands how to combine data, experimentation, customer behavior, and commercial thinking to unlock performance across the full customer journey.

This role goes beyond traditional CRO. While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities, and overall buying experience. You will work closely with leadership and cross-functional teams to turn insights into actions that grow revenue and improve customer value.

Head Of Growth Will
  • Take ownership of growth across a high-performing DTC beauty brand
  • Work closely with leadership on high-priority revenue and performance initiatives
  • Lead strategic experiments across the website, offers, funnels, and customer journey
  • Help unlock new opportunities across retention, conversion, and overall store performance
  • Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential
Responsibilities Growth Strategy & Revenue Optimization
  • Own and drive growth strategy across the Shopify store and broader e-commerce funnel
  • Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance
  • Build and prioritize a growth roadmap based on data, customer behavior, and business needs
  • Develop structured hypotheses and translate them into high-impact growth initiatives
  • Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements
CRO & Site Performance
  • Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts
  • Plan, run, and analyze A/B tests using tools such as Intelligems
  • Improve store speed, user experience, and mobile shopping performance
  • Identify friction points in the buying journey and recommend improvements that drive measurable lift
  • Implement winning tests and continue iterating based on results and learnings
Cross-Functional Leadership
  • Work closely with creative, marketing, retention, and Shopify teams to align on performance goals and priorities
  • Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes
  • Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency
  • Help connect insights across departments so that decisions are based on both performance data and customer behavior
Analytics & Insights
  • Monitor key business and conversion metrics daily to spot opportunities and issues quickly
  • Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making
  • Analyze customer behavior and funnel performance to identify where users drop off and why
  • Turn insights into clear action plans that support revenue growth and better customer experience
  • Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities
Requirements
  • 3–5+ years of experience in growth, CRO, or e-commerce optimization for DTC brands
  • Proven experience improving revenue and conversion for Shopify stores
  • Strong understanding of e-commerce growth strategy, UX/UI, and buyer psychology
  • Hands‑on experience running A/B tests and structured experimentation programs
  • Experience optimizing product pages, offers, checkout flows, bundles, landing pages, and site experience
  • Strong analytical ability with experience using GA4, heatmaps, session recordings, and Shopify data
  • Highly data‑driven, organized, and confident making decisions based on performance
  • Strong communication skills and ability to work cross‑functionally
  • Comfortable owning projects independently and moving quickly in a fast‑paced environment
  • Previous experience working with DTC e‑commerce brands is strongly preferred
  • Experience in beauty, skincare, wellness, or lifestyle brands
  • Experience with retention, post‑purchase upsells, and LTV optimization
  • Experience working closely with paid media and creative teams to improve conversion across the funnel
  • Strong understanding of high‑converting e‑commerce design and offer strategy
  • Ability to analyze competitors and turn insights into actionable growth ideas
What’s in it for you?
  • Competitive salary
  • On‑time and reliable payments
  • Opportunity to work with a fast‑growing global e‑commerce brand
  • Long‑term growth opportunities
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