While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...
While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...
While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...
While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO) * Ensure websites are optimized for search visibility through SEO and emerging ...
E-Commerce Marketing Manager
Akron, OH · Remote
$80K - $105K/hr
Oversee website enhancements, platform integrations, user experience improvements, and ongoing optimization initiatives to maximize conversion rates and online performance. * Plan, launch, and ...
Quick apply
E-Commerce Marketing Manager
Akron, OH · Remote
$80K - $105K/hr
Oversee website enhancements, platform integrations, user experience improvements, and ongoing optimization initiatives to maximize conversion rates and online performance. * Plan, launch, and ...
Growth Hacker - Remote
Bowling Green, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowling Green, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Columbus, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Columbus, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Cleveland, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Cleveland, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
About Northpeak Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in ...
About Northpeak Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in ...
Director of Omnichannel Merchandising & Inventory Strategy
Cincinnati, OH · On-site +1
$90K - $100K/yr
Drive conversion rate optimization initiatives across digital properties * Partner with marketing to ensure inventory is showcased effectively across paid media, email, social, and onsite experiences.
Director of Omnichannel Merchandising & Inventory Strategy
Cincinnati, OH · On-site +1
$90K - $100K/yr
Drive conversion rate optimization initiatives across digital properties * Partner with marketing to ensure inventory is showcased effectively across paid media, email, social, and onsite experiences.
Drive conversion rate optimization initiatives across digital properties * Partner with marketing to ensure inventory is showcased effectively across paid media, email, social, and onsite experiences.
Drive conversion rate optimization initiatives across digital properties * Partner with marketing to ensure inventory is showcased effectively across paid media, email, social, and onsite experiences.
Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer ...
Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer ...
Shopify Website Manager
Tipp City, OH · On-site
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Quick apply
Shopify Website Manager
Tipp City, OH · On-site
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Shopify Website Manager
Tipp City, OH · On-site
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Shopify Website Manager
Tipp City, OH · On-site
Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Quick apply
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
What is Conversion Rate Optimisation (CRO)?
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

Full-time
Posted 27 days ago
Job description
Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
We are looking for a Head of Growth to lead revenue growth across our e-commerce business. This is a high-impact role for someone who understands how to combine data, experimentation, customer behavior, and commercial thinking to unlock performance across the full customer journey.
This role goes beyond traditional CRO. While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities, and overall buying experience. You will work closely with leadership and cross-functional teams to turn insights into actions that grow revenue and improve customer value.
Head Of Growth Will- Take ownership of growth across a high-performing DTC beauty brand
- Work closely with leadership on high-priority revenue and performance initiatives
- Lead strategic experiments across the website, offers, funnels, and customer journey
- Help unlock new opportunities across retention, conversion, and overall store performance
- Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential
- Own and drive growth strategy across the Shopify store and broader e-commerce funnel
- Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance
- Build and prioritize a growth roadmap based on data, customer behavior, and business needs
- Develop structured hypotheses and translate them into high-impact growth initiatives
- Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements
- Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts
- Plan, run, and analyze A/B tests using tools such as Intelligems
- Improve store speed, user experience, and mobile shopping performance
- Identify friction points in the buying journey and recommend improvements that drive measurable lift
- Implement winning tests and continue iterating based on results and learnings
- Work closely with creative, marketing, retention, and Shopify teams to align on performance goals and priorities
- Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes
- Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency
- Help connect insights across departments so that decisions are based on both performance data and customer behavior
- Monitor key business and conversion metrics daily to spot opportunities and issues quickly
- Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making
- Analyze customer behavior and funnel performance to identify where users drop off and why
- Turn insights into clear action plans that support revenue growth and better customer experience
- Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities
- 3–5+ years of experience in growth, CRO, or e-commerce optimization for DTC brands
- Proven experience improving revenue and conversion for Shopify stores
- Strong understanding of e-commerce growth strategy, UX/UI, and buyer psychology
- Hands‑on experience running A/B tests and structured experimentation programs
- Experience optimizing product pages, offers, checkout flows, bundles, landing pages, and site experience
- Strong analytical ability with experience using GA4, heatmaps, session recordings, and Shopify data
- Highly data‑driven, organized, and confident making decisions based on performance
- Strong communication skills and ability to work cross‑functionally
- Comfortable owning projects independently and moving quickly in a fast‑paced environment
- Previous experience working with DTC e‑commerce brands is strongly preferred
- Experience in beauty, skincare, wellness, or lifestyle brands
- Experience with retention, post‑purchase upsells, and LTV optimization
- Experience working closely with paid media and creative teams to improve conversion across the funnel
- Strong understanding of high‑converting e‑commerce design and offer strategy
- Ability to analyze competitors and turn insights into actionable growth ideas
- Competitive salary
- On‑time and reliable payments
- Opportunity to work with a fast‑growing global e‑commerce brand
- Long‑term growth opportunities