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Conversion Rate Optimisation Jobs in Ohio (NOW HIRING)

Aep

Digital Product Manager Senior

Columbus, OH

$98.99K - $128.69K/yr

... conversion rates to measure product effectiveness. Continuously optimize the digital experience ... Demonstrated experience owning and optimizing large-scale, customer-facing digital experiences ...

GPRS

Director of Marketing

Maumee, OH

Own strategy and optimization of a high performing, conversion focused website * Improve UX/UI, ... Track record of improving website performance, conversion rates, and overall marketing ROI We offer ...

Gosiger

Brand Specialist

Dayton, OH · On-site

$65K - $80K/yr

... optimization, content management, and design improvements to drive traffic and conversions ... Analyze marketing data, including campaign performance, conversion rates, and website traffic, to ...

Surge Staffing

Marketing Manager

Columbus, OH

Oversee website, SEO/SEM, social media, and content strategy * Develop sales collateral, pitch ... Analyze data to optimize spend, channels, and conversion rates * Report on key metrics, including ...

Surge Staffing

Marketing Manager

Columbus, OH · On-site

Oversee website, SEO/SEM, social media, and content strategy * Develop sales collateral, pitch ... Analyze data to optimize spend, channels, and conversion rates * Report on key metrics, including ...

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Conversion Rate Optimisation information

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Ohio? For Conversion Rate Optimisation jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Ohio look for? The top searched job categories for Conversion Rate Optimisation jobs in Ohio are:
What cities in Ohio are hiring for Conversion Rate Optimisation jobs? Cities in Ohio with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Ohio as of May 2026, with employment types broken down into 5% As Needed, 39% Full Time, 49% Part Time, 5% Temporary, and 2% Contract. Highlights an 93% Physical, and 7% Hybrid job distribution.
E-Commerce Digital Specialist

E-Commerce Digital Specialist

PBS Animal Health

Massillon, OH

Full-time

Posted 25 days ago

Job description

Join an established, 80+ year family-owned national animal health distributor with a growing D2C and B2B e-commerce presence. We offer over 11,000 products from 500 vendors and are expanding our digital footprint through online retail and catalog marketing.

This newly created role is a great opportunity to grow your e-commerce career while making a visible impact. You’ll work closely with our Ecommerce Manager and Marketing Team to drive online sales, improve user experience, and optimize digital performance across our websites and campaigns.

What You’ll Do:

Assist in developing and executing e-commerce marketing efforts, communications, content management, and online lead generation strategies utilizing website performance insights and best practices.
· Continuously optimize online sales and profits by uncovering insights on merchandising, email segmentation, UX, traffic, site performance, and conversion rate opportunities, and implementing action plans that address each opportunity.
· Assist in developing and distributing compelling marketing content for social media channels, email messages, websites, landing pages and industry blogs, including “Calls To Action” (CTA) that will help drive online sales and activity and engage prospects and customers.
· Optimize website pages for organic search and conversions by using SEO-optimized copy, link-building strategies, content marketing, insights from Google Search Console, and A/B Split Testing.
· Collaboration with Ecommerce Manager and Web Designer to enhance UX across all sites using insights from analytics programs.
· Utilize web analytics to communicate KPIs, report on effectiveness of e-commerce activities and campaigns, and communicate opportunities and trends.
· Assist in optimizing online advertising (PPC, Google Shopping, etc.) within budget to achieve traffic and conversion goals.
· Stay abreast of latest trends and best practices, evaluate emerging technologies, and recommend site enhancements to drive sales and profits.
· Collaborate with the Marketing Team and other corporate teams including IT, Operations, Sales and Purchasing, to maximize sales, profits and traffic of ecommerce websites.
· Collaborate with Web Platform Company to help execute ecommerce strategies on-time, on-point, and on-budget, according to corporate goals.
· Stay informed/analyze and report latest trends and competitive e-commerce animal health industry websites to continue to improve and grow our e-commerce websites successes.

What We’re Looking For:

  • 3+ Years of Experience working in an Ecommerce/Marketing Dept performing ecommerce responsibilities for an ecommerce physical product-based business that sells products online.
  • Must have Digital/E-Commerce, Digital Marketing, Web Analytics and Lead Generation experience, skills and understanding.
  • Degree in Ecommerce, Web, Marketing, Business, IT, or Animal Health; or Ecommerce/Internet Technical Degree/Certificate, desired.
  • Proficiency in Google Analytics, Google Ad Words, Google Search Console, Keyword Planning Tools, Keyword Planning Software, Competitive Research Platforms
  • Animal Health Degree/Education/Background, and/or experience living/working on a Dairy, Beef or Hog, Sheep, or Goat Farm; or Horse Ranch; and/or Agriculture Farming/Industry knowledge highly desired in this role
  • Strong content creation skills to write effective emails, social media posts, and blog articles.
  • Outstanding verbal amp; written communication skills.
  • Ability to excel as a “hands-on” doer working independently, but also in working collaboratively with others.
  • Microsoft Excel user capable of producing and creating various reports and analysis.
  • Strong Project Management skills to juggle multiple jobs at one time, keeping on schedule and budget.
  • Must possess deep understanding of online product selling and how to optimize the process to achieve/exceed corporate sales and profit goals.
  • Must be organized, dependable, efficient, detail oriented and adaptable to changing needs.

Why Join Us:

  • Newly created role with career growth and advancement opportunities

  • Stable, family-owned company with national reach

  • Collaborative team environment where your work makes a real impact

Don’t miss this opportunity to help shape the future of our growing e-commerce business. Apply today and grow with us.

Apply