Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy ... Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth ...
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy ... Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth ...
Performance Marketing Manager
Sandy, UT · On-site
$54K - $68K/yr
The Performance Marketing Manager is responsible for driving customer acquisition, revenue growth ... CAC * LTV * Conversion Rate * New Customer Acquisition * Identify opportunities to improve ...
Performance Marketing Manager
Sandy, UT · On-site
$54K - $68K/yr
The Performance Marketing Manager is responsible for driving customer acquisition, revenue growth ... CAC * LTV * Conversion Rate * New Customer Acquisition * Identify opportunities to improve ...
... managers through organizational complexity and change. * Proven experience building and scaling ... Familiarity with experimentation, optimization, or conversion-focused experience design. About ...
... managers through organizational complexity and change. * Proven experience building and scaling ... Familiarity with experimentation, optimization, or conversion-focused experience design. About ...
E-Commerce Manager
Herriman, UT · On-site +1
Optimize conversion rates and customer acquisition strategies. * Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory. * Ensure proper categorization ...
E-Commerce Manager
Herriman, UT · On-site +1
Optimize conversion rates and customer acquisition strategies. * Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory. * Ensure proper categorization ...
E-Commerce Manager
Herriman, UT · On-site
Optimize conversion rates and customer acquisition strategies. * Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory. * Ensure proper categorization ...
E-Commerce Manager
Herriman, UT · On-site
Optimize conversion rates and customer acquisition strategies. * Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory. * Ensure proper categorization ...
Growth Product Manager
Park City, UT · On-site
Product Manager, Product Designer, Marketing team, Engineering, Design Location: Park City, Utah ... The app store listing, onboarding, activation moments, paywall, free-to-paid conversion, social ...
Growth Product Manager
Park City, UT · On-site
Product Manager, Product Designer, Marketing team, Engineering, Design Location: Park City, Utah ... The app store listing, onboarding, activation moments, paywall, free-to-paid conversion, social ...
Optimize lead generation, website conversion, marketing automation, and nurture initiatives ... Manage the division's content calendar and ensure consistent, timely execution. * Support thought ...
Quick apply
Optimize lead generation, website conversion, marketing automation, and nurture initiatives ... Manage the division's content calendar and ensure consistent, timely execution. * Support thought ...
Optimize lead generation, website conversion, marketing automation, and nurture initiatives ... Manage the division's content calendar and ensure consistent, timely execution. * Support thought ...
Optimize lead generation, website conversion, marketing automation, and nurture initiatives ... Manage the division's content calendar and ensure consistent, timely execution. * Support thought ...
Product Marketing Manager
Park City, UT · On-site
$161K/yr
Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
Product Marketing Manager
Park City, UT · On-site
$161K/yr
Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
Monitor product performance post-launch, including PDP engagement and conversion signals ... Highly organized, detail-oriented, and comfortable managing multiple launches simultaneously.
Web Operations Manager
Lehi, UT · On-site
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
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Web Operations Manager
Lehi, UT · On-site
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Web Operations Manager
Lehi, UT · On-site
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Web Operations Manager
Lehi, UT · On-site
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Web Operations Manager
Lehi, UT · On-site +1
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Web Operations Manager
Lehi, UT · On-site +1
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Sr. Manager, Email & SMS
Midvale, UT · On-site
Manage variable program costs across both email and SMS on a monthly basis. The program runs on a ... Monitor cost per send, conversion rate, and send volume in tandem to ensure the program scales ...
Sr. Manager, Email & SMS
Midvale, UT · On-site
Manage variable program costs across both email and SMS on a monthly basis. The program runs on a ... Monitor cost per send, conversion rate, and send volume in tandem to ensure the program scales ...
Web Operations Manager
Lehi, UT · On-site +1
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Web Operations Manager
Lehi, UT · On-site +1
$109K/yr
George or Lehi, UT Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of ...
Revenue Manager
Park City, UT · On-site
Analyze channel performance (conversion rates, commission costs, booking windows) and adjust allocation accordingly. * Collaborate with Central Reservations and Operations to ensure content ...
Revenue Manager
Park City, UT · On-site
Analyze channel performance (conversion rates, commission costs, booking windows) and adjust allocation accordingly. * Collaborate with Central Reservations and Operations to ensure content ...
Senior State Manager
Midvale, UT · On-site
$160K/yr
... conversion, and corrective actions. * Build state programs from the ground up: assess markets and ... Manage catastrophe and portfolio risk across wildfire, hurricane, and convective-storm perils ...
Senior State Manager
Midvale, UT · On-site
$160K/yr
... conversion, and corrective actions. * Build state programs from the ground up: assess markets and ... Manage catastrophe and portfolio risk across wildfire, hurricane, and convective-storm perils ...
Drive execution of EV charging and power conversion product initiatives * Ensure projects are delivered on-time, on-budget, and to scope * Develop and implement standardized project management tools ...
Drive execution of EV charging and power conversion product initiatives * Ensure projects are delivered on-time, on-budget, and to scope * Develop and implement standardized project management tools ...
Drive execution of EV charging and power conversion product initiatives * Ensure projects are delivered on-time, on-budget, and to scope * Develop and implement standardized project management tools ...
Drive execution of EV charging and power conversion product initiatives * Ensure projects are delivered on-time, on-budget, and to scope * Develop and implement standardized project management tools ...
Revenue Manager
Park City, UT · On-site
Evaluate effectiveness of promotions through performance tracking (conversion, booking pace ... Manage and optimize distribution channels, including OTAs, wholesale and direct booking channels
Revenue Manager
Park City, UT · On-site
Evaluate effectiveness of promotions through performance tracking (conversion, booking pace ... Manage and optimize distribution channels, including OTAs, wholesale and direct booking channels
Conversion Manager information
How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?
What is a conversion manager?
How much does a conversion manager make?
What is the difference between Conversion Manager vs Digital Marketing Specialist?
| Aspect | Conversion Manager | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; experience in conversion optimization tools | Bachelor's in Marketing, Communications, or related; proficiency in digital channels |
| Work Environment | Collaborates with marketing, design, and analytics teams to optimize user journeys | Develops and executes digital campaigns across platforms like social media, email, and search |
| Employer & Industry Usage | Common in e-commerce, SaaS, and online services | Used across various industries for online brand promotion and lead generation |
The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.
What skills and qualifications are needed to thrive as a conversion manager?
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 28 days ago
Trove Brands rating
8.2
Based on 5 frontline employees who took The Breakroom Quiz
Job description
A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face-and break through-new challenges every single day.
Job Description
Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies - ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.
- Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
- Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
- Identify scalable growth opportunities and drive innovation across the digital ecosystem.
- Manage, oversee, and guide a team responsible for:
- Website Growth & Performance Management
- Paid Media Strategy & Execution
- Conversion Rate Optimization (CRO)
- Email / SMS / Lifecycle Marketing
- SEO / GEO Strategy & Organic Performance
- Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
- Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
- Monitor attribution models and performance dashboards to continuously refine strategic decisions.
- Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
- Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
- Establish clear KPIs, reporting cadence, and performance standards across all channels.
- Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
- Present performance insights, forecasts, and strategic recommendations to senior leadership.
- Elevate digital marketing from tactical execution to scalable, long-term strategy.
Job Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 6-9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
- Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
Proven ability to manage and oversee:- Website growth and performance initiatives
- Paid media strategy and execution
- Conversion rate optimization (CRO) programs
- Email, SMS, and lifecycle marketing strategies
- SEO/GEO and organic growth performance
- Experience managing and developing a team of 3 or more direct reports.
- Experience owning and optimizing significant digital marketing budgets.
- Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
- Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
- Strategic thinker with strong analytical and leadership skills.
- Excellent communication and cross-functional collaboration abilities.
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
This is a fully in-office position at our HQ in Lehi, Utah.
About Trove Brands
Sourced by ZipRecruiter
Industry
Retail
Company size
51 - 200 Employees
Headquarters location
Lehi, UT, US
Year founded
2000