Develop and optimize landing pages and conversion funnel A/B tests to improve conversion * Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to ...
Develop and optimize landing pages and conversion funnel A/B tests to improve conversion * Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to ...
New Business Onboarding & Book Conversion Management * Lead the onboarding, conversion, and implementation of new retirement plan clients and transferred books of business entering the Strongpoint ...
New Business Onboarding & Book Conversion Management * Lead the onboarding, conversion, and implementation of new retirement plan clients and transferred books of business entering the Strongpoint ...
Marketing Asset Manager
Northbrook, IL · On-site
$85K - $100K/yr
This role sits within Asset Management -- not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Quick apply
Marketing Asset Manager
Northbrook, IL · On-site
$85K - $100K/yr
This role sits within Asset Management -- not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Marketing Asset Manager
$85K - $100K/yr
This role sits within Asset Management not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Marketing Asset Manager
$85K - $100K/yr
This role sits within Asset Management not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Marketing Asset Manager
Northbrook, IL · On-site
$85K - $100K/yr
This role sits within Asset Management - not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Marketing Asset Manager
Northbrook, IL · On-site
$85K - $100K/yr
This role sits within Asset Management - not property operations. You will evaluate marketing ... Identify conversion inefficiencies and messaging misalignment * Develop portfolio-level marketing ...
Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation. * Manage and optimize paid ...
Quick apply
Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation. * Manage and optimize paid ...
Fulfillment & Logistics Operations Execution includes roles that manage and execute inventory, warehouse and fulfilment activities (planning and execution, distribution is covered by carrier ...
Fulfillment & Logistics Operations Execution includes roles that manage and execute inventory, warehouse and fulfilment activities (planning and execution, distribution is covered by carrier ...
Senior Manager, Web & SEO (Aurora (IL), United States)
Aurora, IL · On-site
$137K - $168K/yr
Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms) * Own ... Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring ...
Senior Manager, Web & SEO (Aurora (IL), United States)
Aurora, IL · On-site
$137K - $168K/yr
Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms) * Own ... Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring ...
Conversion - Warehouse Associate
Northlake, IL · On-site
$15.50 - $18.50/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
Conversion - Warehouse Associate
Northlake, IL · On-site
$15.50 - $18.50/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
... conversion and revenue outcomes. The ideal candidate is equally comfortable setting strategy and ... This role sits between Good Sam CRM Strategy and the Digital Product Operations organization and ...
... conversion and revenue outcomes. The ideal candidate is equally comfortable setting strategy and ... This role sits between Good Sam CRM Strategy and the Digital Product Operations organization and ...
Conversion - Warehouse Associate
$15.50 - $18.50/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
Conversion - Warehouse Associate
$15.50 - $18.50/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
... conversion and revenue outcomes. The ideal candidate is equally comfortable setting strategy and ... This role sits between Good Sam CRM Strategy and the Digital Product Operations organization and ...
... conversion and revenue outcomes. The ideal candidate is equally comfortable setting strategy and ... This role sits between Good Sam CRM Strategy and the Digital Product Operations organization and ...
Demand Generation Manager
Lisle, IL · On-site +1
Optimize landing pages, forms, and conversion flows through A/B testing and AI-enabled creative ... Project management skills, including managing timelines, priorities, and stakeholders across ...
Demand Generation Manager
Lisle, IL · On-site +1
Optimize landing pages, forms, and conversion flows through A/B testing and AI-enabled creative ... Project management skills, including managing timelines, priorities, and stakeholders across ...
Forklift Operator (Conversion)
$21.66 - $25.70/hr
Support SAP functions as related to inventory and load management (IE. Pick list, PGI). Perform other tasks as required. * The job responsibilities in this position description are not all inclusive ...
Forklift Operator (Conversion)
$21.66 - $25.70/hr
Support SAP functions as related to inventory and load management (IE. Pick list, PGI). Perform other tasks as required. * The job responsibilities in this position description are not all inclusive ...
Senior Manager, Expert Insights - ECS About the Team: The Trials team is focused on delivering an ... driving conversion and growth. They serve as the primary point of contact throughout the trial ...
Senior Manager, Expert Insights - ECS About the Team: The Trials team is focused on delivering an ... driving conversion and growth. They serve as the primary point of contact throughout the trial ...
Digital Merchandiser
$70K - $90K/yr
Optimize product content (titles, images, descriptions, keywords) to improve search visibility and conversion * Manage item setup and content syndication across platforms (e.g., Salsify, Syndigo)
Digital Merchandiser
$70K - $90K/yr
Optimize product content (titles, images, descriptions, keywords) to improve search visibility and conversion * Manage item setup and content syndication across platforms (e.g., Salsify, Syndigo)
Conversion - Warehouse Associate
Northlake, IL · On-site
$15.75 - $18.75/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
Conversion - Warehouse Associate
Northlake, IL · On-site
$15.75 - $18.75/hr
Dependability - Follows instructions, responds to management direction; Keeps commitments; Commits to long hours of work when necessary to reach goals.. Qualifications To perform this job ...
Manager, Membership Recruitment
Mount Prospect, IL · On-site +1
$70K - $80K/yr
This role owns the membership pipeline from prospect to new member, including acquisition campaigns, conversion optimization, and group membership development. The Manager defines the acquisition ...
Manager, Membership Recruitment
Mount Prospect, IL · On-site +1
$70K - $80K/yr
This role owns the membership pipeline from prospect to new member, including acquisition campaigns, conversion optimization, and group membership development. The Manager defines the acquisition ...
GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity * Own the feedback loop between CRM stage progression and paid channel bidding ...
Quick apply
GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity * Own the feedback loop between CRM stage progression and paid channel bidding ...
Senior Manager of Performance Marketing
Chicago, IL · On-site +1
GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity * Own the feedback loop between CRM stage progression and paid channel bidding ...
Senior Manager of Performance Marketing
Chicago, IL · On-site +1
GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity * Own the feedback loop between CRM stage progression and paid channel bidding ...
Conversion Manager information
How does a Conversion Manager typically collaborate with marketing and product teams to optimize user experience?
What are Conversion Managers?
What is the difference between Conversion Manager vs Digital Marketing Specialist?
| Aspect | Conversion Manager | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; experience in conversion optimization tools | Bachelor's in Marketing, Communications, or related; proficiency in digital channels |
| Work Environment | Collaborates with marketing, design, and analytics teams to optimize user journeys | Develops and executes digital campaigns across platforms like social media, email, and search |
| Employer & Industry Usage | Common in e-commerce, SaaS, and online services | Used across various industries for online brand promotion and lead generation |
The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.
What are the key skills and qualifications needed to thrive as a Conversion Manager, and why are they important?
Full-time
Posted 12 days ago
Job description
Shirley Ryan AbilityLab is the global leader in physical medicine and rehabilitation for adults and children with the most severe, complex conditions. By joining our team, you'll be part of our life-changing mission and vision. You'll contribute to an innovative, multifaceted culture that is second to none - one that embraces collaboration, excellence, discovery and compassion. You'll play a role in something that's never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes - as we Advance Human Ability, together.
Job Description Summary
The Web and Mobile App Development Manager will guide the technical development of Pathways.org's web and mobile applications. This full-stack web and mobile app developer role will both manage and write code for our web and mobile applications, work to maintain and extend the functionality of our web and mobile applications, as well as work on a variety of other technology projects such as EMR API integrations, AI features, and LMS offerings. This role requires an intimate understanding of what it takes to deliver and manage high-quality code in a complex, fast-paced environment. The role will work closely with various members of the Pathways.org team, marketing, designers, and stakeholders to optimize the reach and digital presence of Pathways.org's products and information on children's development.If you are a person, who is passionate about health education and believes every parent should have access to information on their child's health and development than this position is for you.
The Web and Mobile App Development Manager will demonstrate Shirley Ryan AbilityLab Core Attributes: Communication, Accountability, Flexibility/Adaptability, Judgment/Problem Solving, Customer Service and Core Values (Hope, Compassion, Discovery, Collaboration, & Commitment to Excellence) while fulfilling job duties.
Job Description
The Web and Mobile App Development Manager will:
Analyze key metrics and performance data to measure the success of web and mobile app initiatives, identify areas for improvement, and make data-driven decisions.
Write and manage code and coding projects for both Web and Mobile Apps, overseeing external and internal developers
Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
Develop, manage, and update our digital analytics strategy
Review web and app database using SQL, identifying KPIs and other metrics, for impactful insights on how these channels are contributing to the Pathways.org Mission.
Oversee Digital Marketing Analyst collect, filter, and process statistical data derived from our marketing efforts and translate it into actionable insights
Keep track of our marketing initiatives and compile reports on KPIs, such as conversion rates, site traffic growth, and customer satisfaction rates
Spot crucial growth opportunities and identify areas in which our analytics capacities are lacking
Gauge the effectiveness of our current analytics tools and solutions, pinpointing improvement areas, and suggest alternatives
Analyze target market segments and traffic trends for optimization and content opportunities
Drive user engagement, optimize customer experiences, and increase conversion rates
Develop and optimize landing pages and conversion funnel A/B tests to improve conversion
Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)
Code new features and perform ongoing maintenance on both our mobile app and web app
Pathways.org is seeking a self-starter with an entrepreneurial spirit who can help create and optimize content.
Reporting Relationships
Reports directly to Director of Digital Strategy
Knowledge, Skills & Abilities Required
Bachelor's degree required.
Masters in tech, information design, strategy or related field preferred
4+ years of full-stack software development experience for web and mobile applications.
At least 2 years of experience with:
Implementing pixel perfect frontends from designs, particularly using Figma
Modern JavaScript frameworks, particularly React and Next.js
React Native
HTML/CSS
Node.js
GraphQL API development
RESTful API integrations
Relational Databases (PostgreSQL, MySQL, etc.)
Some experience with:
AWS (Cognito, S3)
Firebase
DevOps
CI/CD
FHIR/HL7
Experience with software project management tools such as ClickUp, Notion, Linear, Jira, etc.
Experience managing teams of software developers and designers
Ability to interact and communicate with both technical and non-technical stakeholders
Deep knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics
Deep understanding of the customer journey, user experience, and analytics
Proven track record and deep understanding increasing user experience and increasing strategies for increase digital reach and user experience
Experience with mobile app analytics tools and A/B testing methodologies
Familiarity with design thinking principles and UX/UI best practices
Passion for mobile technology and a drive to deliver exceptional user experiences
Able to present concepts clearly and accurately and to keep others informed
Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team
Organized and able to prioritize projects and meet multiple deadlines
Working Conditions
Normal office environment with little or no exposure to dust or extreme temperature. Hybrid position Tues, Wed, Thurs in office at the Shirley Ryan AbilityLab.
Payand Benefits*:
Pay Range:$82,311.00 annually- $136,642.00 annually
Benefits:Shirley Ryan AbilityLab offers a comprehensive benefits program that is competitive with our industry peers in our geographic locations: https://www.sralab.org/benefits
*Benefits and benefits' eligibility can vary by position. Actual compensation will vary based on applicant's experience and qualifications, as well as internal equity.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Pay and Benefits*:
Pay Range:
$82,311.01 - $136,642.27Benefits:
Shirley Ryan AbilityLab offers a comprehensive benefits program that is competitive with our industry peers in our geographic locations:https://www.sralab.org/benefits
*Benefits and benefits' eligibility can vary by position. Actual compensation will be determined by equity and qualifications of the role.
Equal Employment Opportunity Employer
Shirley Ryan AbilityLab is an Equal Employment Opportunity Employer. All applicants will be afforded equal employment opportunity without discrimination because of race, color, religion, sex, marital status, national origin or ancestry, citizenship status, age, disability, sexual orientation, gender identity, genetic information, military status, order of protection status, unfavorable discharge from military service, or any other characteristics protected by law.
EEO is the Law| EEO is the Law - Know Your Rights|View our Full Policy
Shirley Ryan AbilityLab is an Affirmative Action Employer as required by law.