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Conversion Manager information

How does a Conversion Manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What are Conversion Managers?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What are the key skills and qualifications needed to thrive as a Conversion Manager, and why are they important?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.
What are the most commonly searched types of Conversion jobs in Texas? The most popular types of Conversion jobs in Texas are:
What are popular job titles related to Conversion Manager jobs in Texas? For Conversion Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Texas look for? The top searched job categories for Conversion Manager jobs in Texas are:
Conversion Manager jobs near you
Sales/Business Development Director - Power Conversion Solutions (SST)

Sales/Business Development Director - Power Conversion Solutions (SST)

Gen-Systems

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

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Job description

Gen-Systems Power Solutions is seeking a commercially driven Business Development Director – Solid-State Transformer (SST) / Power Conversion Solutions to lead market expansion and customer development for SST products and related power conversion technologies across North America.

This role is responsible for identifying priority market segments, developing target accounts, building customer and channel relationships, and advancing opportunities from early market entry through commercial development. The ideal candidate brings direct experience selling solid-state transformer products or closely related power-conversion technologies in technically complex sales environments.

This search is currently focused on Houston-based candidates or candidates willing to work from the Houston, Texas location.

Key Responsibilities

  • Develop and execute business development plans for SST products and related power conversion solutions across North America
  • Identify, prioritize, and qualify new customers, channel partners, target verticals, and market-entry opportunities
  • Build and maintain a healthy pipeline of strategic opportunities in assigned and emerging markets
  • Engage customers to understand technical applications, commercial requirements, and buying criteria
  • Build relationships with decision-makers across utility, industrial, EPC, data center, engineering, and electrical infrastructure environments
  • Coordinate with engineering, product, and operations teams to support solution development and commercial alignment
  • Support proposals, pricing strategy, commercial positioning, and go-to-market planning
  • Monitor competitor activity, customer trends, and developments in SST, power conversion, and advanced electrical infrastructure markets
  • Represent Gen-Systems at customer meetings, industry events, exhibitions, and business development activities
  • Maintain CRM discipline, pipeline reporting, forecast visibility, and opportunity tracking accuracy

Required Qualifications

  • Bachelor’s degree in Engineering, Business, Electrical Systems, Energy, or a related field
  • Minimum 5 years of business development, technical sales, account growth, or market development experience in SST, power conversion, electrical infrastructure, power systems, or related advanced electrical technologies
  • Direct experience with solid-state transformer (SST) products or clearly related power-conversion technologies is required
  • Minimum 3 years selling electrical equipment, advanced power systems, or power-conversion-related solutions
  • Minimum 2 years selling into utility, industrial, EPC, data center, or related technical infrastructure markets
  • Minimum 2 years of CRM experience
  • Strong ability to develop opportunities for technical or engineered products
  • Strong communication, presentation, negotiation, and relationship-management skills
  • Ability to work cross-functionally with engineering, operations, and commercial teams
  • Willingness to travel as needed to support business development activity

Preferred Qualifications

  • Experience with SST, smart transformer, advanced transformer, or power-electronics-based electrical infrastructure products
  • Exposure to data center power, utility applications, industrial power systems, grid modernization, or advanced energy technologies
  • Existing commercial relationships in relevant customer sectors
  • Experience in a fast-paced, growth-oriented, or multinational industrial environment
  • Experience using CRM tools and managing structured pipelines, proposals, and forecasts

Company Description

At GenSystems we are a team of enthusiastic engineers, energy experts, and logistical professionals with a shared vision: to make decentralized power a reality. We understand the limitations of traditional grid infrastructure and the challenges faced by remote communities, industrial facilities, and disaster-stricken areas. That's why we've developed a fleet of highly efficient, trailer-mounted gas turbine generators that can be deployed anywhere, anytime.