Marketing Analyst
W2 Contract 3-6+ Months
Onsite, Tustin, CA
$36-44/hr + Benefits
Weโre looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance across digital channels. In this role, youโll turn complex data into clear insights that directly influence how we acquire, engage, and retain customers.
Youโll partner closely with teams across marketing, product, sales, and finance to improve campaign effectiveness, guide investment decisions, and support overall business growth. This is a highly visible role where your insights will help shape strategy at both the campaign and executive level.
What Youโll Do
Own Marketing Performance Insights
- Analyze performance across key digital channels including paid media (Meta, Google, YouTube, TikTok), DTC (Shopify), email, affiliate, and influencer marketing
- Identify trends, opportunities, and areas for optimization across the customer journey
Build Dashboards & Reporting
- Develop and maintain dashboards using tools likeย Looker, Tableau, or Looker Studio
- Deliver clear, actionable reporting on key metrics such asย ROAS, CAC, conversion rates, and customer retention
- Translate data into insights that non-technical stakeholders can easily understand
Manage & Optimize Data Infrastructure
- Consolidate data from multiple sources usingย SQL and data warehouses (BigQuery, Snowflake)
- Ensure data accuracy through regular audits, validation, and cleanup
- Partner with teams to improve tracking, attribution, and data quality
Drive Strategy & Decision-Making
- Provide recommendations to improve campaign performance, customer engagement, and budget allocation
- Support and analyze A/B tests to identify the most effective marketing strategies
- Use data to forecast trends and inform future growth initiatives
Collaborate Cross-Functionally
- Work closely with marketing channel owners, leadership, and other stakeholders
- Help teams interpret performance data and make informed decisions
- Support implementation of new tools, integrations, and automation workflows
What Success Looks Like
- Clear, reliable reporting that stakeholders trust and use regularly
- Actionable insights that improve marketing performance and ROI
- Strong collaboration across teams to drive data-informed decisions
- Continuous improvement of data systems, dashboards, and processes
What Weโre Looking For
Core Qualifications
- 5+ years of experience inย marketing analytics, marketing operations, or similar roles
- Strong proficiency inย SQLย and experience working with large datasets (BigQuery, Snowflake, or similar)
- Experience building dashboards and reports usingย BI toolsย (Looker, Tableau, Looker Studio)
- Solid understanding ofย digital marketing metrics and performance analysisย (ROAS, CAC, attribution, etc.)
- Hands-on experience withย web analytics tools (GA4 or similar)
Preferred Experience
- Experience inย eCommerce or DTC environments (Shopify preferred)
- Familiarity with paid media platforms (Google Ads, Meta Ads) and marketing tools (Klaviyo, GTM, etc.)
- Exposure toย multi-touch attributionย and advanced analytics
- Experience supportingย A/B testing and experimentation frameworks
Nice to Have
- Proficiency inย Python or Rย for advanced analytics or automation
- Experience at aย high-growth DTC or consumer brand
- Analytics certifications or advanced training
What You Bring
- Strong analytical and problem-solving skills with attention to detail
- Ability to translate data into clear, actionable insights
- Proactive, ownership-driven mindset with a focus on results
- Comfortable working in a fast-paced, collaborative environment
- Strong communication skills and ability to influence stakeholders
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Important Candidate Safety Notice**
This position has been verified and officially approved by TCWGlobal.
Please be aware that fraudulent recruiters and fake job postings may attempt to impersonate legitimate companies online. For your protection:
โข Only trust communication from verified TCWGlobal representatives
โข Ensure a TCWGlobal recruiter is present on all official phone or video interviews
โข TCWGlobal will never request payment, gift cards, cryptocurrency, or sensitive banking information during the hiring process
โข Do not share sensitive personal information with unverified individuals or suspicious third parties
โข If you are unsure whether a posting or recruiter is legitimate, we encourage you to verify active opportunities directly through https://www.tcwglobal.com/client-jobs, or by contacting hello@tcwglobal.com
TCWGlobal is committed to protecting candidates and maintaining a safe, transparent, and professional hiring experience.