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Content Planner Jobs (NOW HIRING)

TG Sales Agency

We're hiring a Social Media Content Planner to help us grow and manage our social presence. The ideal candidate has an artistic eye, 5+ years of experience scaling social media pages, and the ability ...

TG Sales Agency

We're hiring a Social Media Content Planner to help us grow and manage our social presence. The ideal candidate has an artistic eye, 5+ years of experience scaling social media pages, and the ability ...

Ellation, Inc.

Senior Manager, Content Planning

Dallas, TX · On-site

$110 - $170/hr

As the Senior Manager, Content Planning, you will be responsible for optimizing seasonal content slates and ensuring it adheres to our broader content strategy. This will also involve collaborating ...

New

MLS Soccer league

Director, Content Planning

Vienna, NY · On-site

$120 - $155/hr

Overview The Director, Content Planning will serve as the operational, strategic, and planning lead for the department. This role will be responsible for connecting enterprise priorities, seasonal ...

Target

Category Content Lead- Home

Minneapolis, MN · Hybrid

$95K - $171K/yr

Working with the Product Content Planner, develop goals for product content coverageand conversion impact that reflect best-in-category content positioning for the digital channel. REPORTING/WORKING ...

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How much do content planner jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for content planner in the United States is $29.59, according to ZipRecruiter salary data. Most workers in this role earn between $23.08 and $32.69 per hour, depending on experience, location, and employer.

What is a content planner?

A Content Planner is a professional responsible for developing and organizing a company’s content strategy. They plan what content will be created, when it will be published, and how it aligns with business goals. Content Planners often collaborate with writers, designers, and marketers to ensure content is engaging, consistent, and reaches the target audience. Their work involves researching trends, creating editorial calendars, and measuring the effectiveness of content campaigns.

What are the key skills and qualifications needed to thrive as a content planner, and why are they important?

To thrive as a Content Planner, you need strong organizational skills, content strategy knowledge, and experience with editorial planning, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and project management platforms is typically required. Excellent communication, creativity, and collaboration skills help set top performers apart in this role. These competencies are vital for developing effective content calendars, aligning messaging with business goals, and ensuring consistent, high-quality output across channels.

How does a content planner typically collaborate with other departments to ensure cohesive marketing campaigns?

Content Planners work closely with marketing, design, and social media teams to align content strategies with broader campaign goals. They coordinate editorial calendars, share content briefs, and participate in regular meetings to ensure messaging is consistent across all channels. This collaborative approach helps maintain brand voice, optimize content performance, and ensure deadlines are met. Effective communication and adaptability are key to managing feedback and integrating input from various stakeholders.

What is the difference between Content Planner vs Content Strategist?

AspectContent PlannerContent Strategist
Primary FocusScheduling and organizing content productionDeveloping overall content strategies and goals
ResponsibilitiesCreating content calendars, coordinating teamsAnalyzing audience, setting content direction
Required SkillsProject management, editorial planningMarket research, strategic thinking
Work EnvironmentContent teams, marketing departmentsMarketing, branding, digital media teams

While both roles involve content creation, a Content Planner primarily manages the scheduling and organization of content, ensuring timely delivery. A Content Strategist focuses on developing overarching content goals and strategies to align with business objectives. Understanding these differences helps organizations assign the right responsibilities and professionals for their content needs.

More about Content Planner jobs

What are the most commonly searched types of Content Planner jobs?

The most popular types of Content Planner jobs are:

What job categories do people searching Content Planner jobs look for?

The top searched job categories for Content Planner jobs are:

Content Planner jobs near you
Infographic showing various Content Planner job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 6% Part Time, and 6% Contract. Highlights an 83% In-person, 11% Hybrid, and 6% Remote job distribution, with an average salary of $61,540 per year, or $29.6 per hour.

Strategic Content Planner, Pediatric Nutrition, Internal Agency - Columbus, OH

Abbott

Columbus, OH

$121K/yr

Full-time

Medical, Retirement

Posted 5 days ago

Abbott rating

7.8

Company rating: 7.8 out of 10

Based on 138 frontline employees who took The Breakroom Quiz

174th of 544 rated manufacturers

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:

Strategic Content Planner, Pediatric Nutrition, Internal Agency

About Abbott

Our nutrition business develops science-based nutritional products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac, PediaSure, Pedialyte, Ensure, and Glucerna- to help get the nutrients they need to live their healthiest lives.

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH, currently has an opportunity for a Strategic Content Planner.

The Content Planner role is part of the Strategic Planning and Operations team within the internal agency, Creative + Digital Services (CDS). The Content Planner will lead the development of integrated content strategies, messaging frameworks, activation plans, and creative briefs in support of the Pediatric or Adult Brand teams.

As the Content Planner, you will be responsible for translating brand objectives, audience insights and business prioritites into strategic content guidance that informs creative development.t You'll serve as the strategic partner to the Brand team, ensuring content strategies align with the brand's vision, consumer expectations and business goals. This role demands strong strategic thinking, audience understanding, communication skills, and the ability to translate business objectives into actionable content and campaign recommendations. In today's fragmented media landscape, this role ensures that every idea, message, and execution works together to create a unified brand experience-driving results and building lasting connections with audiences.

What You'll Work On

Primary Function of Role

Strategic Planning & Leadership

  • Serve as the lead content strategist for Pediatric Nutrition /Adult Nutrition deliverables across the internal agency.
  • Develop omni-channel, consumer-centric content marketing strategies aligned with business objectives and ROI goals.
  • Create strategic deliverables including content and messaging frameworks, positioning recommendations, consumer journeys, influencer strategies, and activation plans.
  • Write clear, inspiring creative briefs to guide the creative development process.
  • Ensure strategic recommendations, content frameworks and creative briefs reflect business objectives, brand guidelines, audience insights, and a consistent messaging approach.
  • Outline and rationalize key goals, strategies, tactics, and roadmaps.

Cross-Functional Collaboration & Stakeholder Engagement

  • Partner with internal and external creative and media teams to provide audience insights, strategic direction and content recommendations that inform breakthrough creative ideas. O
  • Responsible for collaboration with leadership of brand agency partners for cross-channel planning and integration/execution of all marketing efforts, as well as creative and strategic leadership
  • Facilitate clear communication, alignment, and collaboration across disciplines.
  • Maintain strong relationships with a variety of internal stakeholders (Brand Marketing, Legal, Regulatory, Public Affairs, Executive Management) and external partners (vendors, agencies).
  • Act as a trusted strategic advisor to brand teams by presenting integrated content plans and recommendations that demonstrate how content activities will achieve brand objectives,

Campaign Integration & Execution

  • Connect consumer insights, brand strategy, and channel execution into cohesive campaign frameworks to ensure alignment across channels - digital, social, experiential, traditional and earned media.
  • Advocate for emerging media technologies and integrate new platforms into the marketing mix.
  • Lead cross-channel planning and execution in partnership with brand agency teams.

Data-Driven Strategy & Optimization

  • Expert ability to synthesize and interpret primary and secondary data and translate into actionable data-backed recommendations that demonstrate a deep understanding of the brand's goals, target audiences, category trends/opportunities, and industry pressures/threats
  • Expert knowledge of digital trends and channel best practices as well as foundational strategic frameworks such as purchase funnel, feasibility matrices.

Required Qualifications

  • Bachelors Degree in Business, Marketing, Communication, or related field
  • 7+ years of marketing strategy experience leading or guiding Brand Strategy in CPG or Health related industries.
  • Brand management experience preferred.

Preferred Qualifications

  • Excellent presentation and interpersonal skills as well as the ability to facilitate communication and share out of results and provide recommendations to stakeholders.
  • Excellent written and oral communication skills
  • High level of organization and attention to detail
  • Proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
  • A positive attitude and eagerness to solve complex problems
  • Demonstrated ability to work proactively and independently

Misc.:

  • This is an onsite role - this is not a remote role/opportunity.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$99,300.00 - $198,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Advertising/ Promotion (Communications)DIVISION:ANPD Nutrition ProductsLOCATION:United States > Columbus : RP02ADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 5 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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