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Content Specialist - AdFarm

Kansas City, MO

Companies come to us for strategic planning, creative services, public relations, media planning ... As the Content Specialist, you will have a strong background in content planning, writing ...

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How much do content planner jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for content planner in the United States is $29.59, according to ZipRecruiter salary data. Most workers in this role earn between $23.08 and $32.69 per hour, depending on experience, location, and employer.

What is a content planner?

A Content Planner is a professional responsible for developing and organizing a company’s content strategy. They plan what content will be created, when it will be published, and how it aligns with business goals. Content Planners often collaborate with writers, designers, and marketers to ensure content is engaging, consistent, and reaches the target audience. Their work involves researching trends, creating editorial calendars, and measuring the effectiveness of content campaigns.

What are the key skills and qualifications needed to thrive as a content planner, and why are they important?

To thrive as a Content Planner, you need strong organizational skills, content strategy knowledge, and experience with editorial planning, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and project management platforms is typically required. Excellent communication, creativity, and collaboration skills help set top performers apart in this role. These competencies are vital for developing effective content calendars, aligning messaging with business goals, and ensuring consistent, high-quality output across channels.

How does a content planner typically collaborate with other departments to ensure cohesive marketing campaigns?

Content Planners work closely with marketing, design, and social media teams to align content strategies with broader campaign goals. They coordinate editorial calendars, share content briefs, and participate in regular meetings to ensure messaging is consistent across all channels. This collaborative approach helps maintain brand voice, optimize content performance, and ensure deadlines are met. Effective communication and adaptability are key to managing feedback and integrating input from various stakeholders.

What is the difference between Content Planner vs Content Strategist?

AspectContent PlannerContent Strategist
Primary FocusScheduling and organizing content productionDeveloping overall content strategies and goals
ResponsibilitiesCreating content calendars, coordinating teamsAnalyzing audience, setting content direction
Required SkillsProject management, editorial planningMarket research, strategic thinking
Work EnvironmentContent teams, marketing departmentsMarketing, branding, digital media teams

While both roles involve content creation, a Content Planner primarily manages the scheduling and organization of content, ensuring timely delivery. A Content Strategist focuses on developing overarching content goals and strategies to align with business objectives. Understanding these differences helps organizations assign the right responsibilities and professionals for their content needs.

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Content Planner jobs near you
Infographic showing various Content Planner job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 6% Part Time, and 6% Contract. Highlights an 83% In-person, 11% Hybrid, and 6% Remote job distribution, with an average salary of $61,540 per year, or $29.6 per hour.

Director of Content Strategy

Mills James Inc

Hilliard, OH • On-site

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Mills James rating

6.0

Company rating: 6.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

69th of 78 rated media

Job description

Position Overview
The Director of Content Strategy will lead strategic content planning and consulting engagements for Mills James clients. This role will help organizations develop effective content strategies that align business goals, audience needs, and measurable outcomes across digital, social, video, and owned channels.
The Director of Content Strategy will collaborate with creative, production, account management, and business development teams to help clients maximize the value of their content investments through thoughtful planning, audience insights, distribution strategies, and performance measurement.
This role serves as a trusted strategic advisor to clients while helping strengthen Mills James' content strategy capabilities and long-term client relationships.
Primary Responsibilities
Content Strategy Leadership
•    Lead content strategy engagements for clients across industries.
•    Develop content frameworks that align business objectives, audience needs, content creation, distribution, and measurement.
•    Design content plans that support ongoing audience engagement and business goals.
•    Stay current on emerging trends in audience behavior, social media, content marketing, and AI-enabled content workflows.
•    Provide strategic recommendations that help clients improve content effectiveness and business impact.
Audience Engagement and Distribution Strategy
•    Advise clients on audience segmentation, channel selection, publishing strategies, and content planning.
•    Recommend approaches for adapting content across multiple platforms and audience segments.
•    Help clients maximize the value of content investments through integrated content strategies.
•    Identify opportunities to improve audience engagement and content performance.
Measurement and Performance Optimization
•    Establish measurement frameworks aligned with client objectives.
•    Define KPIs and success metrics across awareness, engagement, lead generation, and retention goals.
•    Collaborate with clients and internal teams to evaluate content performance.
•    Translate analytics and performance insights into actionable recommendations.
Client Consulting and Strategic Support
•    Facilitate content strategy workshops, discovery sessions, and planning discussions.
•    Present strategic recommendations and findings to client stakeholders.
•    Serve as a trusted advisor throughout strategy engagements.
•    Partner with account teams to identify opportunities for expanded strategic services within existing client relationships.
Collaboration and Service Development
•    Work closely with creative, production, and account teams to ensure strategic alignment across client engagements.
•    Contribute ideas and recommendations that enhance Mills James' content strategy offerings.
•    Support the development of tools, frameworks, and processes that improve consistency and client value.
•    Share knowledge and best practices across teams.
Qualifications and Experience
Required
•    7+ years of experience in content strategy, digital marketing, brand strategy, audience engagement, social media strategy, integrated marketing, or related disciplines.
•    Demonstrated success developing content strategies that drive measurable business outcomes.
•    Strong understanding of content distribution, audience behavior, analytics, and performance measurement.
•    Experience presenting recommendations and insights to senior client stakeholders.
•    Strong consulting, communication, and relationship-building skills.
•    Excellent written, verbal, storytelling, and presentation abilities.
Preferred
•    Agency or consulting experience supporting multiple clients.
•    Experience supporting video-centric marketing and communication initiatives.
•    Familiarity with paid, owned, earned, and shared media strategies.
•    Experience using analytics platforms and AI-enabled content tools.
•    Experience facilitating workshops and strategic planning sessions.
Success in This Role
Success will be measured by:
•    High client satisfaction and retention for content strategy engagements.
•    Development of effective content plans that support client business objectives.
•    Increased client adoption of strategic content planning and measurement practices.
•    Effective collaboration with internal teams to deliver successful client outcomes.
•    Contributions to the continued growth and evolution of Mills James' strategic content capabilities.
•    Ability to translate content performance insights into actionable recommendations.
Eligible full-time associates enjoy:
• Anthem/ERC Medical and Wellness, Guardian dental, and vision coverages
401(k) and Roth 401(k) plans with discretionary company match
Paid time off and company holidays
Employee Assistance Program (EAP)
Professional development opportunities
A collaborative culture that values trust, growth, innovation, and service

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