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Content Optimization Jobs in Washington, DC (NOW HIRING)

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

This role supports enterprise web content optimization by improving site health, enhancing discoverability, and maintaining high-quality digital experiences across web properties. About the ...

AARP

Organic Media Manager

Washington, DC · On-site

$95K/yr

Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and ...

Meta

Vice President, Content Studio

Washington, DC

$451K/yr

Familiarity with data-driven content optimization and audience insights About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in ...

KME Digital

Content Writing Intern

Alexandria, VA · On-site

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Assist in the research, development, and curation of content ideas * Identify ...

shrm

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

In addition to traditional SEO tactics, the Digital Optimizations Lead will focus on AI-driven search trends and leverage AI tools to optimize content, improve SERP performance, and identify content ...

KME Digital

Content Development Associate

Alexandria, VA · On-site

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

SHRM

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

In addition to traditional SEO tactics, the Digital Optimizations Lead will focus on AI-driven search trends and leverage AI tools to optimize content, improve SERP performance, and identify content ...

KME.digital

Content Development Associate

Alexandria, VA

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

KME Digital

Content Development Associate

Alexandria, VA · On-site

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

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All JobsContent Optimization JobsContent Optimization Jobs in Washington, DC

Content Optimization information

See Washington, DC salary details

$33.4K

$132.1K

$146.1K

How much do content optimization jobs pay per year?

As of Aug 6, 2026, the average yearly pay for content optimization in Washington, DC is $132,078.00, according to ZipRecruiter salary data. Most workers in this role earn between $139,300.00 and $145,000.00 per year, depending on experience, location, and employer.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are the most commonly searched types of Content Optimization jobs in Washington, DC? The most popular types of Content Optimization jobs in Washington, DC are:
What job categories do people searching Content Optimization jobs in Washington, DC look for? The top searched job categories for Content Optimization jobs in Washington, DC are:
Content Optimization jobs near you

Web Content & SEO Specialist

Tandym Tech

Vienna, VA • On-site

Other

Posted 14 days ago

Job description



A financial services organization in Vienna, Virginia, is seeking a Web Content & SEO Specialist for a hybrid contract opportunity. This role supports enterprise web content optimization by improving site health, enhancing discoverability, and maintaining high-quality digital experiences across web properties.


About the Opportunity:




  • Schedule: Monday to Friday




  • Hours: 8am to 4:30pm (EST)




  • Setting: Hybrid (3 days onsite per week)




Responsibilities:




  • Update and modernize existing web articles using current web components and content standards




  • Remap legacy content to updated taxonomy and tagging structures




  • Identify and implement internal linking opportunities to improve SEO and content discoverability




  • Monitor website quality by identifying broken links, 404 errors, and redirect needs




  • Review newly published content for SEO, accessibility, metadata, semantic markup, usability, and governance standards




  • Perform other duties, as needed




Qualifications:




  • Bachelor's degree in Journalism, Communications, Marketing, Information Technology, or a related field, or equivalent education and experience




  • Experience editing and publishing web content using a content management system




  • Strong experience with Adobe Experience Manager




  • Advanced knowledge of HTML, CSS, JavaScript, and web markup




  • Experience performing on-page and technical SEO optimization




  • Experience using Google Analytics or Adobe Analytics to evaluate content performance




  • Knowledge of digital usability, accessibility, and web content best practices




  • Experience supporting content governance and maintaining high-traffic websites




  • Strong written and verbal communication skills




  • Excellent organizational skills with exceptional attention to detail




  • Ability to manage multiple priorities in a fast-paced, collaborative environment




Desired Skills:




  • Adobe Experience Cloud knowledge




  • Experience supporting enterprise SEO initiatives




  • Experience modernizing legacy web content and digital experiences




  • Technical SEO, metadata optimization, redirects, and internal linking experience




  • Content governance and information architecture experience




  • Experience working in a fast-paced digital marketing or agency environment




  • Strong collaboration and relationship-building skills




Apply