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Content Optimization Jobs in Washington, DC (NOW HIRING)

BRMi

Web Content Specialist

Vienna, VA · On-site

Overview BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance, optimization, and quality control of web and educational content across digital properties. In this six ...

BRMi

Web Content Specialist

Vienna, VA · On-site

Overview BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance, optimization, and quality control of web and educational content across digital properties. In this six ...

BRMi

Web Content Specialist

Vienna, VA

BRMi is seeking a a Web Content and SEO Specialist to support with the maintenance, optimization, and quality control of web and educational content across digital properties. In this six-month ...

CaseGuard

Content Writer

Arlington, VA · On-site

$60K - $70K/yr

Perform SEO optimization for blogs and website content to improve visibility and drive traffic. * Create newsletters and manage their distribution to targeted audiences. * Write feature descriptions ...

CaseGuard

Content Writer

Arlington, VA

$60K - $70K/yr

Perform SEO optimization for blogs and website content to improve visibility and drive traffic. * Create newsletters and manage their distribution to targeted audiences. * Write feature descriptions ...

BLN24

Web Content Specialist

Mclean, VA · On-site

Optimize web content using Search Engine Optimization (SEO) best practices to improve discoverability, usability, and audience engagement. * Coordinate the organization's quarterly content ...

New

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects * Create, edit, test, optimize ...

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Showing results 21-40

All JobsContent Optimization JobsContent Optimization Jobs in Washington, DC

Content Optimization information

See Washington, DC salary details

$33.4K

$132.1K

$146.1K

How much do content optimization jobs pay per year?

As of Aug 6, 2026, the average yearly pay for content optimization in Washington, DC is $132,078.00, according to ZipRecruiter salary data. Most workers in this role earn between $139,300.00 and $145,000.00 per year, depending on experience, location, and employer.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are the most commonly searched types of Content Optimization jobs in Washington, DC? The most popular types of Content Optimization jobs in Washington, DC are:
What job categories do people searching Content Optimization jobs in Washington, DC look for? The top searched job categories for Content Optimization jobs in Washington, DC are:
Content Optimization jobs near you

Search Engine Optimization (SEO) Analyst

Team Velocity

Herndon, VA • Remote

$46K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 18 days ago

Job description

As an entry-level Search Engine Optimization (SEO) Analyst you will be responsible for completing ongoing SEO task work for an assigned group of dealerships. The SEO specialist performs technical optimizations, on-site content optimizations, new content creation, citation management and cleanup, and link building outreach. The SEO Analyst also handles client-facing and internal communication related to SEO account work and reporting.

This is an ENTRY-LEVEL, full-time, salaried, remote position. Candidates must live within the continental U.S., eastern and central time zones preferred, but all welcome to apply.

Responsibilities

  • Analyze, identify, and manage SEO programs and organic search opportunities
  • Develop and deliver clear SEO KPIs and attain improved SERP rankings and traffic growth
  • Create and implement specific page-level and site-wide SEO recommendations
  • Execute strategic SEO activities across keyword research, link-building, page indexing, crawling and site structure
  • Create detailed and routine analysis and reporting of SEO KPIs
  • Routinely perform technical site analysis and compile audits and best practices

Requirements

  • Bachelor’s degree, preferably Business major or similar, or equivalent experience
  • 1+ years of experience in an SEO-focused position with proven results
  • Advanced knowledge of SEO methodologies and best practices
  • Experience with Screaming Frog, Google Analytics as well as data analysis
  • Strong content writing and copy-editing ability
  • Experience with HTML and CSS

Preferred Experience

  • Knowledge and understanding of the automotive digital-marketing industry and automotive website platforms
  • WordPress CMS experience
  • Experience with Local SMB SEO
  • Link building outreach experience

COMPENSATION
This entry-level role starts at $46,000 annually, commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k), wellness, and more.

NEXT STEPS
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. If you are selected to move forward in the review process, a member of the Recruiting Team will contact you within 7-10 business days of your application submission. No phone calls please.

ABOUT TEAM VELOCITY
Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide.
We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.

Apply