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Content Optimization Jobs in Austin, TX (NOW HIRING)

Motive

Content Marketing Specialist

Austin, TX

Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics, and more * Support the execution of content across Content ...

New

Calendar Jet LLC

SEO Expert

Austin, TX · On-site

$70 - $90/hr

Optimize on-page SEO (meta tags, content, structure) * Develop and execute link building strategies * Create SEO-focused content briefs * Track rankings and report on organic performance What We're ...

New

YETI Coolers LLC

Site Content Specialist

Austin, TX · On-site

Apply established SEO and accessibility best practices across site content and editorial experiences to support product discovery, organic traffic growth, usability, and content performance.

YETI Coolers LLC

Site Content Specialist

Austin, TX · On-site

Apply established SEO and accessibility best practices across site content and editorial experiences to support product discovery, organic traffic growth, usability, and content performance.

Handoff

Content Marketing Manager

Austin, TX · Remote

Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks. * Partner with Product, Sales, and Customer Success to translate real user insights into content.

Handoff

Content Marketing Manager

Austin, TX · Remote

Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks. * Partner with Product, Sales, and Customer Success to translate real user insights into content.

Handoff

Content Marketing Manager

Austin, TX · On-site

$110 - $140/hr

Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks. * Partner with Product, Sales, and Customer Success to translate real user insights into content.

Handoff

Content Marketing Manager

Austin, TX · On-site

Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks. * Partner with Product, Sales, and Customer Success to translate real user insights into content.

Compose.ly

Middle & East TN Content Writer

Austin, TX · On-site +1

$30 - $35/hr

The selected writer will produce highly structured, thorough, SEO-aligned content that: * Provides comprehensive city landing page overviews with compelling quality of life reasons to consider ...

Compose.ly

Middle & East TN Content Writer

Austin, TX · On-site

$30 - $35/hr

The selected writer will produce highly structured, thorough, SEO-aligned content that: * Provides comprehensive city landing page overviews with compelling quality of life reasons to consider ...

EBQ

Content Marketing Specialist

Austin, TX · Remote

$45K - $50K/yr

Optimize copy and landing pages for SEO * Research and implement content recommendations for organic SEO success * Gain a solid understanding and knowledge base of your client's industry and the tone ...

EBQ

Content Marketing Specialist

Austin, TX · On-site

Optimize copy and landing pages for SEO * Research and implement content recommendations for organic SEO success * Gain a solid understanding and knowledge base of your client's industry and the tone ...

EBQ

Content Marketing Specialist

Austin, TX · On-site

$45K - $50K/yr

Optimize copy and landing pages for SEO * Research and implement content recommendations for organic SEO success * Gain a solid understanding and knowledge base of your client's industry and the tone ...

Motive

Content Marketing Specialist

Austin, TX · On-site

$61K - $72K/yr

Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics, and more * Support the execution of content across Content ...

New

Siege Media

SEO/GEO Team Lead

Austin, TX · Remote

We currently have a spot open for a talented SEO/GEO Team Lead to help us continue to deliver great content for our world-class clients. In this role you'll lead your clients, not a team of people.

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Showing results 21-40

All JobsContent Optimization JobsContent Optimization Jobs in Austin, TX

Content Optimization information

See Austin, TX salary details

$29.2K

$115.6K

$127.9K

How much do content optimization jobs pay per year?

As of Sep 3, 2026, the average yearly pay for content optimization in Austin, TX is $115,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,900.00 and $126,900.00 per year, depending on experience, location, and employer.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are popular job titles related to Content Optimization jobs in Austin, TX?

For Content Optimization jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Austin, TX look for?

The top searched job categories for Content Optimization jobs in Austin, TX are:

What cities near Austin, TX are hiring for Content Optimization jobs?

Cities near Austin, TX with the most Content Optimization job openings:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Austin, TX as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $115,590 per year, or $55.6 per hour.

Content Marketing Specialist

Motive

Austin, TX

Full-time

Posted 2 days ago

New

Job description

About the Role:

The Content Marketing Specialist executes high-quality content that drives organic search visibility, supports content operations and programs, and brings an open, builder-oriented mindset to understanding Motive's industry, customers, and content needs. This role sits within the Content Marketing team and is responsible for producing blog content, supporting content marketing programs by working with cross-functional partners to create content that maintains our standards and pushes our creativity, and identifying and building workflows that improve how the team manages content operations.

At this level, you're producing high-quality content and you're asking how the production process itself can be made smarter, more scalable, and more impactful. You work with structure and supervision, and you're actively building toward the point where you're solving problems before they're handed to you.

What You'll Do:
  • Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics, and more
  • Support the execution of content across Content Marketing's cross-functional programs, including supporting some combination of product marketing, demand generation, corporate campaigns, and customer marketing.
  • Explore AI-assisted workflows to improve the team's ability to scale content production, recycle assets reliably, and identify high-value customer proof points
  • Participate in content planning processes, contributing research-backed recommendations on topics, content formats, and production priorities
  • Track content performance for published pieces, using data to refine approach and inform future production priorities
What We're Looking For:
  • 2+ years of content marketing or editorial experience, with a portfolio that demonstrates strong research and writing skills across B2B topics; or equivalent professional experience in content-adjacent fields (communications, journalism, etc.)
  • Demonstrated ability to produce clear, well-structured, accurate content on complex or technical subjects, particularly at the intersection of industry verticals and technology
  • Solid understanding of SEO and AEO principles, with experience applying them in editorial planning or content production a nice to have
  • Highly organized and deadline-oriented, with the ability to manage multiple projects and surface dependencies before they become problems
  • Comfort using data and research tools to inform content decisions, identify gaps, and measure performance
  • Early adopter mindset - curiosity about AI tools and a track record of testing and implementing new approaches to improve output quality or process efficiency
  • Strong collaboration skills; comfortable working across PMM, SEO, campaigns, and other teams to gather information, align on priorities, and keep projects on track
  • Familiarity with the physical operations, fleet management, or transportation space is a plus
  • LOCATION: Must be in the Austin, Texas areas (2 days a week in the office) 

Apply