1

Content Optimization Jobs in Austin, TX (NOW HIRING)

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

... and content optimization to improve search engine rankings. • Monitor website performance and conduct regular technical SEO audits to identify areas for improvement. • Manage website content ...

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital ... Manage website content updates, ensuring fresh, accurate, and engaging content aligned with our ...

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

... and content optimization to improve search engine rankings. • Monitor website performance and conduct regular technical SEO audits to identify areas for improvement. • Manage website content ...

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital ... Manage website content updates, ensuring fresh, accurate, and engaging content aligned with our ...

Web Developer & SEO Specialist

Austin, TX · On-site

$93K - $93K/yr

VVater seeks a Web Development and SEO Specialist to manage and enhance our company's digital ... Manage website content updates, ensuring fresh, accurate, and engaging content aligned with our ...

We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel. You'll own our SEO strategy end to end, from identifying opportunities to building the ...

Content Manager

Austin, TX · On-site

$105 - $160/hr

Positioning and optimizing media so images and video display at the highest possible quality ... Several years managing content across websites and applications at a professional level, with a ...

New

Projects may include technical SEO audits, content strategy development, keyword research, on-page optimization, and scaling organic acquisition channels. Contract engagements typically range from 10 ...

Projects may include technical SEO audits, content strategy development, keyword research, on-page optimization, and scaling organic acquisition channels. Contract engagements typically range from 10 ...

Projects may include technical SEO audits, content strategy development, keyword research, on-page optimization, and scaling organic acquisition channels. Contract engagements typically range from 10 ...

next page

Showing results 1-20

Content Optimization information

See Austin, TX salary details

$29.2K

$115.6K

$127.9K

How much do content optimization jobs pay per year?

As of Sep 2, 2026, the average yearly pay for content optimization in Austin, TX is $115,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,900.00 and $126,900.00 per year, depending on experience, location, and employer.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What job categories do people searching Content Optimization jobs in Austin, TX look for?

The top searched job categories for Content Optimization jobs in Austin, TX are:

What cities near Austin, TX are hiring for Content Optimization jobs?

Cities near Austin, TX with the most Content Optimization job openings:

Infographic showing various Content Optimization job openings in Austin, TX as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $115,590 per year, or $55.6 per hour.

Content Marketing & SEO Specialist

selfpublishing.com

West Lake Hills, TX • On-site

$60 - $80/hr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Job description

At SelfPublishing.com , we help people turn their ideas into bestselling books - and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact - reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords.
It’s about creating content that moves people - that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth - this might be your dream role.

Your mission: Grow high-intent organic traffic.
That means focusing on the people most likely to work with us - not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth - from SEO and content to site performance and link strategy - and help us become the go-to authority in the publishing space.

What You’ll Be Doing
  • Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
  • Managing on-page SEO optimizations across existing and new content
  • Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
  • Leading backlink acquisition efforts - creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
  • Publishing new blog content when it supports growth goals - ensuring strong RankMath SEO scores and a smooth publishing process
  • Continuously improving content quality, readability, and engagement
  • Adding and updating affiliate links to maximize organic affiliate revenue

A talented writer with an analytical mind - someone who can blend creativity, curiosity, and data to craft content that ranks and converts.

  • Proven experience doubling or tripling organic traffic through content and SEO
  • Deep SEO expertise - from strategy and content optimization to technical fundamentals
  • Strong writing and storytelling skills that bring clarity and authority to every piece
  • A personal passion for books, publishing, or author education
  • An eye for data - you love seeing how content performs and optimizing for impact
  • Experience in a publishing, education, or creative services business
  • Success building organic traffic around service-based funnels
  • Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
  • Familiarity with affiliate optimization and content ROI tracking
The Pay

$60,000 - $80,000 / year (depending on experience)

  • Health, dental, and vision insurance
  • PTO + paid holidays
  • 401(k) option
  • Monthly self-care stipend
  • Work alongside a mission-driven team helping authors make an impact through books

Location: Austin, TX - this role is in-office, 5 days a week

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us - we’d love to meet you.

#J-18808-Ljbffr