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Content Optimization Manager Jobs in Michigan (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

General As an SEO Specialist, you will play a key role in improving and managing our clients search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Dentsu Aegis Network

Senior Associate, SEO

Detroit, MI

$62.10K - $81K/yr

... templates, or content types * Ability to independently manage daytoday workstreams while ... Proficiencywith SEO and analytics tools such as Google Search Console, GA4, Adobe Analytics ...

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

If you're excited by owning impactful, SEO-driven content in an eCommerce environment, this role is ... pond management. Skill Set To be successful in this role, you need to have a certain amount of ...

Publicis Groupe Holdings B.V

SEO Supervisor

Birmingham, MI · On-site

$75K - $102K/yr

Oversees/leads development and execution of content and technical SEO strategies; may include developing and performing detailed site audits to identify issues and ensure site is properly optimized ...

SS Digital Media

Search Marketing Manager

Troy, MI · On-site

$50K - $70K/yr

... content-driven SEO opportunities • Proactively bring strategic recommendations to partners and ... management across all relevant platforms • Implement and monitor schema markup for local ...

SS Digital Media

Search Marketing Manager

Troy, MI · Hybrid

... content-driven SEO opportunities Proactively bring strategic recommendations to partners and the ... management across all relevant platforms Implement and monitor schema markup for local businesses ...

SS Digital Media

Search Marketing Manager

Troy, MI · On-site

... content-driven SEO opportunities Proactively bring strategic recommendations to partners and the ... management across all relevant platforms Implement and monitor schema markup for local businesses ...

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Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a Content Optimization Manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What are some common challenges Content Optimization Managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a Content Optimization Manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are the most commonly searched types of Content Optimization jobs in Michigan? The most popular types of Content Optimization jobs in Michigan are:
What are popular job titles related to Content Optimization Manager jobs in Michigan? For Content Optimization Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Optimization Manager jobs in Michigan look for? The top searched job categories for Content Optimization Manager jobs in Michigan are:
What cities in Michigan are hiring for Content Optimization Manager jobs? Cities in Michigan with the most Content Optimization Manager job openings:
Content Optimization Manager jobs near you
Content Value & Incentive Efficiency Analyst

Content Value & Incentive Efficiency Analyst

Stellantis

Auburn Hills, MI • On-site

Full-time

Posted 10 days ago

Stellantis rating

7.4

Company rating: 7.4 out of 10

Based on 123 frontline employees who took The Breakroom Quiz

17th of 44 rated automakers

Job description

The Content Value & Incentive Efficiency Analyst quantifies how much of Stellantis's current incentive spend is structural compensation for a content-value gap - and calculates exactly how much of that spend becomes eliminable when specific content changes are made. The analytical link between Content Optimization and Incentive Optimization.
This role will be a primary user of the analytical framework assessing content application, competitive benchmarking, market intelligence and dealer ordering. They will inform recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance.
Key Responsibilities
  • Build the incentive-to-content substitution model: estimate, by configuration and trim, how much incentive spend is structurally compensating for a content gap vs. driving incremental volume.
  • Quantify the incentive avoidance opportunity: for each proposed content change, estimate the incentive spend that becomes eliminable at equal volume.
  • Build the round-trip content-incentive analysis with Incentive Optimization: estimate how content improvements in high-volume markets reduce the incentive requirement in the deployment model.
  • Produce the joint Content-Incentive recommendation inputs to support total content optimization strategy.
  • Support the investment reconciliation between Content Optimization and Incentive Optimization.

REQUIRED QUALIFICATIONS
Basic Qualifications:
  • Bachelor's Degree Required
  • Minimum 3 years in financial analysis, pricing strategy, or commercial analytics.
  • Strong financial modeling skills; experience building multi-lever trade-off frameworks.
  • Experience working across multiple initiative teams with shared analytical deliverables.
  • Strong written communication and executive presentation skills.

Preferred Qualifications:
  • Automotive experience; familiarity with incentive program structures and pricing economics.
  • Experience with joint pricing-content optimization or revenue management.
  • Familiarity with OEM commercial planning processes.

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