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Content Marketing Manager Jobs in Raleigh, NC (NOW HIRING)

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages. * Quickly design and revise necessary ...

NC SECU

Senior Marketing Manager

Raleigh, NC · Hybrid

The Senior Marketing Manager will work to manage content, collateral, and programs to grow awareness and consideration, educate our members, and drive successful marketing campaigns for a variety of ...

K4Connect

Marketing Intern

Morrisville, NC · On-site

$20/hr

Marketing Manager Hours: 10-20 hours per week Pay: $20/hour K4Connect is the leading provider of ... Social Media Management: Support the execution of the social media strategy, including content ...

K4Connect

Marketing Intern

Morrisville, NC · Hybrid

$20/hr

Marketing Manager Hours: 10-20 hours per week Pay: $20/hour K4Connect is the leading provider of ... Social Media Management: Support the execution of the social media strategy, including content ...

Bandwidth

Field Marketing and ABM Manager

Raleigh, NC · On-site

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media

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Content Marketing Manager information

See Raleigh, NC salary details

$35K

$75.7K

$125.9K

How much do content marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for content marketing manager in Raleigh, NC is $75,685.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,300.00 and $84,600.00 per year, depending on experience, location, and employer.

What is the difference between Content Marketing Manager vs Content Strategist?

AspectContent Marketing ManagerContent Strategist
Primary FocusOversees content marketing campaigns, manages teams, and drives brand awarenessDevelops content plans, defines content goals, and aligns content with business strategy
Required SkillsContent creation, campaign management, analytics, team leadershipContent planning, research, audience analysis, strategic thinking
Work EnvironmentMarketing teams, agencies, cross-department collaborationContent teams, marketing departments, strategic planning sessions
Common UsageUsed by companies to execute marketing campaignsUsed to develop content strategies and frameworks

The main difference is that a Content Marketing Manager focuses on executing and managing marketing campaigns, while a Content Strategist concentrates on planning and developing content strategies to support business goals. Both roles require strong content skills but serve different stages of the content lifecycle.

What does a content marketing manager do?

A content marketing manager oversees the creation of writing content and the digital marketing strategy for clients. As a content marketing manager, your duties involve developing compelling messaging for your clients or vendors and directing writers to craft text for online and traditional print marketing materials, such as social media posts, websites, and mailers. You may also hire and train new staff, meet with other sales and advertising managers, and cultivate client relationships. You may occasionally create content as well, but your responsibilities typically involve managing and directing other people to do so.

What are the key skills and qualifications needed to thrive as a content marketing manager?

To thrive as a Content Marketing Manager, you need expertise in content strategy, copywriting, SEO, and a background in marketing or communications. Familiarity with content management systems (like WordPress), analytics tools (such as Google Analytics), and marketing automation platforms is typically required. Exceptional creativity, project management, and collaboration skills help set top performers apart in this role. These abilities are crucial for producing engaging content that drives brand awareness, generates leads, and achieves measurable business results.

What does a content marketing manager do?

A Content Marketing Manager is responsible for developing, executing, and managing a company's content strategy to attract and engage target audiences. This includes creating and overseeing blog posts, social media updates, videos, newsletters, and other forms of digital content. They collaborate with writers, designers, and other marketing professionals to ensure content aligns with brand goals and drives measurable results, such as increased website traffic, lead generation, and customer engagement. Their role also involves analyzing content performance and adjusting strategies to improve effectiveness.

How does a content marketing manager typically collaborate with other teams within an organization?

Content Marketing Managers frequently work cross-functionally, partnering with teams such as product marketing, sales, design, and SEO. They coordinate with product experts to ensure content aligns with company offerings, collaborate with designers to create visually appealing assets, and work closely with SEO specialists to optimize content for search engines. Effective communication and project management skills are essential, as these collaborations help ensure content is both high quality and strategically aligned with broader business goals.
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Content Marketing Manager jobs near you
Infographic showing various Content Marketing Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $75,680 per year, or $36.4 per hour.

Content Marketing Manager

Kenan-Flagler Business School Executive Education, LLC

Chapel Hill, NC • On-site

$60K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

New

Job description

THE OPPORTUNITY

UNC Executive Development is seeking an experienced Content Marketing Manager to lead the creation, execution, and optimization of our content marketing strategy. This role is responsible for developing compelling thought leadership and client success stories that position UNC Executive Development as a trusted partner for organizations developing their leaders.

Reporting to the Senior Marketing Manager, the Content Marketing Manager will own the editorial process from idea generation through publication and promotion. This individual will collaborate closely with faculty, program directors, client engagement leaders, and external writers to transform research, client experiences, and executive education expertise into high-value content that supports lead generation and brand awareness.

This role is ideal for a strong writer, editor, and storyteller who enjoys interviewing subject matter experts, simplifying complex ideas, and creating content that engages senior business and learning leaders. This position is focused on content strategy, content development, digital publishing, and campaign execution. Success in this role requires a strategic mindset that aligns content with business priorities, target audiences, and measurable marketing outcomes.

PRIMARY RESPONSIBILITIES

Content Strategy & Thought Leadership

  • Own and manage the editorial calendar for thought-leadership content aligned with marketing priorities and organizational goals.
  • Develop and execute a content strategy aligned with UNC Executive Development's Ideal Client Profile (ICP), ensuring content reaches the right audiences with the right messages while supporting business priorities.
  • Identify, prioritize, and evaluate content opportunities by leveraging stakeholder insights, faculty engagement, industry trends, audience needs, performance data, and available resources to maximize marketing impact and guide investment decisions.
  • Develop content briefs and manage assignments for freelance writers and external content partners.
  • Interview faculty, executives, clients, and internal stakeholders to develop original thought leadership.
  • Write, edit, and publish a variety of content, including articles, white papers, client case studies, executive interviews, landing page copy, email marketing copy, marketing collateral, and faculty and staff bios.
  • Ensure all content reflects UNC Executive Development's voice, editorial standards, and brand guidelines.
  • Partner with clients to obtain approvals and attribution for published success stories.
  • Manage project plans and workflows for content marketing initiatives using project management tools to track deadlines, assignments, dependencies, and production schedules.
  • Provide strategic visibility into the content marketing roadmap by leading quarterly planning meetings and communicating content production status and upcoming initiatives to the Senior Marketing Manager and Director of Marketing.

Digital Content Marketing

  • Publish and maintain thought leadership content, landing pages, and gated content experiences in WordPress to support lead generation campaigns.
  • Create promotional content across owned marketing channels, including LinkedIn and other social media platforms, email marketing, and the website.
  • Manage content promotion schedules to maximize engagement and campaign performance.
  • Build and deploy marketing emails in Pardot while developing audience-specific messaging for key market segments.

Content Performance & Optimization

  • Evaluate content performance across digital channels against Ideal Client Profile (ICP) goals, buyer engagement, and marketing metrics to optimize strategy, improve resource allocation, and measure business impact.
  • Conduct competitive research and monitor emerging trends in leadership development, executive education, and B2B marketing.
  • Test new content formats, messaging, and social strategies to continuously improve performance.

Cross-Functional Collaboration

  • Partner with Program Directors and Client Engagement to identify client stories and faculty expertise.
  • Collaborate with designers, writers, and marketing partners to produce high-quality content.
  • Provide editorial guidance and copy editing for organizational communications as needed.
  • Mentor and oversee student marketing assistants supporting content development and publishing.
  • Contribute to cross-functional marketing initiatives and organizational priorities by supporting special projects and other responsibilities as assigned, recognizing that collaboration and flexibility are essential within a small, high-performing team.

QUALIFICATIONS & EXPERIENCE

The successful candidate is an exceptional writer, editor, and storyteller with experience developing content that supports B2B marketing objectives. They are naturally curious, enjoy interviewing subject matter experts, and know how to translate complex ideas into engaging content for executive audiences.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience
  • 3–5 years of experience in content marketing, digital marketing, communications, journalism, or a related role
  • Excellent writing, editing, proofreading, and interviewing skills
  • Experience developing long-form and short-form B2B content
  • Experience managing editorial calendars and content workflows
  • Strong organizational skills and ability to manage multiple deadlines simultaneously while delivering high-quality work and maintaining editorial standards
  • Ability to take initiative, embrace feedback, and thrive in a fast-paced, collaborative environment where priorities evolve, and teamwork is essential
  • Experience using AI-powered marketing and content creation tools to enhance research, content development, workflow efficiency, and marketing performance.

Preferred Qualifications

  • Experience with WordPress CMS
  • Experience with Salesforce Account Engagement (Pardot) or similar marketing automation platforms
  • Experience using project management tools such as Asana
  • Familiarity with SEO best practices and digital content optimization
  • Experience working with higher education, executive education, consulting, or professional services organizations
  • Experience working with freelance writers and external creative partners

ABOUT THE ROLE

  • Job Type: Full-time
  • FLSA Status: Salaried, Non-exempt

Work Arrangement:

  • This role follows a flexible hybrid work model, combining the benefits of remote work with two in-office days per week dedicated to collaboration, connection, and team engagement.
  • Must be within commuting distance to the office.

Compensation:

  • Salary Range: $60,000 –70,000 annual base
  • In addition to base salary, this role is eligible to participate in an incentive compensation plan with competitive bonus potential based on performance.

Benefits:

  • Group health, dental, and vision plans
  • 401(k) retirement plan with employer match
  • Life & disability insurance provided and funded by the LLC
  • Flexible spending account options
  • Paid holidays and time-off
  • Paid parental leave and other leave programs
  • Professional development opportunities

A resume and cover letter are required. This position will be open for applications through Friday, September 4, 2026.

The Content Marketing Manager is an employee of the Kenan-Flagler Business School Executive Education, LLC, an affiliated organization of UNC-Chapel Hill. This position is not a University or State of North Carolina position.

ABOUT EXECUTIVE DEVELOPMENT AT UNC KENAN-FLAGLER BUSINESS SCHOOL

UNC Executive Development partners with clients to transform leaders and their organizations to the benefit of society. Our mission is to build and inspire leaders to make the world a better place. We collaborate with many client organizations, including Fortune 500 companies and governmental organizations, to drive long-term impact. As part of the UNC-Chapel Hill's Kenan-Flagler Business School, we are an internationally recognized leader in the field of executive education.

Kenan-Flagler Business School Executive Education, LLC is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran. EOE M/F/D/V.