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Content Development Director information

See Springfield, IL salary details

$60K

$127.1K

$217.5K

How much do content development director jobs pay per year?

As of Jun 20, 2026, the average yearly pay for content development director in Springfield, IL is $127,138.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,300.00 and $160,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Content Development Director, and why are they important?

To thrive as a Content Development Director, you need expertise in content strategy, editorial management, and a background in communications or a related field, often supported by experience in leadership roles. Familiarity with content management systems (CMS), analytics tools, and project management software is typically required. Strong leadership, creativity, and excellent communication skills set top performers apart in this role. These skills are crucial for driving effective content initiatives, aligning teams, and achieving organizational goals through impactful messaging.

What does a Content Development Director do?

A Content Development Director oversees the creation, strategy, and management of content across various platforms to support an organization's goals. They lead content teams, collaborate with other departments, and ensure all content aligns with brand voice and audience needs. Their responsibilities often include developing content strategies, managing editorial calendars, and evaluating the effectiveness of content initiatives. This role requires strong leadership, project management, and communication skills.

How does a Content Development Director typically collaborate with other departments to ensure cohesive messaging and brand consistency?

A Content Development Director works closely with marketing, product, design, and sales teams to align content strategies with broader business goals. This collaboration often involves regular cross-functional meetings, shared editorial calendars, and feedback loops to ensure messaging remains consistent across all platforms. By fostering open communication and establishing clear content guidelines, the director helps maintain a unified brand voice and responds efficiently to new opportunities or challenges. Successful directors also mentor their teams on best practices for interdepartmental collaboration, ensuring efficient workflow and high-quality output.

What is the difference between Content Development Director vs Content Manager?

AspectContent Development DirectorContent Manager
ResponsibilitiesOversees content strategy, high-level planning, and team leadershipManages daily content creation, editing, and publishing tasks
Required SkillsStrategic thinking, leadership, content planningContent creation, editing, project management
Work EnvironmentSenior-level, cross-departmental collaborationTeam-focused, operational tasks
Common UsageUsed in larger organizations for strategic rolesUsed in organizations for content execution roles

The Content Development Director focuses on strategic content planning and leadership, while the Content Manager handles daily content operations. Both roles require strong content knowledge, but differ in scope and seniority.

What cities near Springfield, IL are hiring for Content Development Director jobs? Cities near Springfield, IL with the most Content Development Director job openings:
Content Development Director jobs near you
Director, Internal & External Communications

Director, Internal & External Communications

Memorial Health

Springfield, IL • On-site

$63.32 - $101.32/hr

Full-time

Posted 9 days ago

Memorial Health rating

6.8

Company rating: 6.8 out of 10

Based on 171 frontline employees who took The Breakroom Quiz

487th of 873 rated healthcare providers

Job description

Min
USD $63.32/Hr.
Max
USD $101.32/Hr.
Overview
The Director of Internal & External Communications provides strategic leadership for Memorial Health's internal and external communications functions, including corporate communications, executive communications, public relations, media relations, social media, and content strategy. This role is responsible for developing and executing communication strategies that inform, engage, and inspire key stakeholders while advancing the organization's mission, vision, strategic priorities, and business objectives.
Working collaboratively with the Director of Marketing & Brand and leaders across the health system, the Director oversees the development and implementation of annual communications plans that support enterprise-wide priorities, strengthen organizational reputation, drive engagement, and contribute to growth initiatives across Memorial Health.
The Director serves as a trusted communications advisor to senior leadership and ensures all communications efforts align with Memorial Health's standards of excellence and core values of Safety, Integrity, Quality, and Stewardship.
Qualifications
Education:
  • Bachelor's degree in business, communications, marketing, public relations or related field required; master's degree preferred.

Experience:
  • 8-10 years of experience in communications, marketing, public relations or a related field.
  • Healthcare or hospital system communications, corporate communications, media relations and social media experience preferred.

Other Knowledge/Skills/Abilities:
  • Demonstrated leadership, team-building and performance management skills.
  • Expert oral and written communications skills, and exceptional listening attributes.
  • Expert writing, drafting, editing and content creation skills.
  • Proven record of accomplishment in leading cross-functional teams where achieving effective outcomes relies on an ability to work cooperatively with others, persuade and influence.
  • Demonstrated effective use of best practices and innovative trends in communications, social media and public relations.
  • Excellent human relation skills and experience working with a broad range of people in diverse settings.
  • Demonstrated ability to evaluate and measure quantitative and qualitative information in support of data-driven communications.
  • Demonstrated proficiency of Microsoft applications. Willingness to become proficient in other system-adopted software and programs.
  • Strong personal and professional commitment to Memorial Health System's mission, vision, values and health system culture.
  • Proven ability to quickly grasp industry and business-wide concepts to assess implications to drive actions and to capitalize on opportunities.

Responsibilities
  1. Directs the internal and external communications functions of the health system
  2. Leads the development and execution of a comprehensive content strategy supporting internal and external communications goals.
  3. Oversees social media analytics to ensure growth in engagement and reach; provides regular reporting and optimization recommendations.
  4. Leads the development and execution of a comprehensive content strategy supporting internal and external communications goals.
  5. Supports the Vice President of Marketing & Communications in executive leadership of the marketing & communications department.
  6. Directs and manages budget functions for internal and external communications within the overall Marketing & Communications budget. Maintains expenditures within approved budgets.
  7. Develops annual goals internal and external communications goals consistent with Memorial Health System's Strategic Plan and Goals and monitors the status of goal achievement using 30-day action plans.
  8. Leads managers for internal and external communications functions, and executive communications business partners and specialists. Oversees the professional development track of supervised staff.
  9. In conjunction with the VP of Marketing & Communications, develops and maintains internal and external communications policies and procedures including but not limited to social media, crisis communications, media relations and internal communications.
  10. Provides crisis communications strategy, counsel and responses to enterprise spokespersons and serves at the organization's PIO in conjunction with the Manager of External Communications and the VP of Marketing & Communications when necessary, during crisis or Incident Command activation.
  11. Works closely with the MarComm Digital Experience team to align framework, policy, process and deployment of internal communications on WorkVivo and other internal communications platforms.
  12. Evaluates trends in content/writing, corporate communications, public and media relations and social media and implements innovations to continually advance the work and improve the experience provided.
  13. Supports documentation of processes, team standards and cross-functional workflows. Holds consistent meetings and touchpoints with department managers, team members and business partners to align on workflows, deadlines and to keep work flowing smoothing among the department leads.
  14. Maintains up-to-date records of project status, timelines, and deliverables using adopted team project tracking tools. In a shared report with the Director of Marketing & Brand, reports internal communications functions progress weekly to the VP of Marketing & Communications for review and oversight.
  15. Develops and maintains productive relationships with System Leadership Team, leaders, and colleagues.
  16. Serves as subject matter expert for internal and external communications functions. Together with MarComm Business Partners, serves as a resource on committees, task forces, meetings and activities to assist the system with achieving strategic objectives.
  17. Maintains professional affiliations as appropriate. Enhances professional growth and development through participation in continuing education, in-service meetings/seminars and workshops.
  18. Performs other related work as required or requested.

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