ZipRecruiter

Log In

1

Content Development Director Jobs in Kentucky (NOW HIRING)

Siemens Healthineers

$112K - $154K/yr

Influence stakeholders across functions without direct authority Embed compliance into selling ... Ability to use AI-enabled tools to streamline content development and create effective, high ...

Quo

Director of Fraud & Compliance Operations

Canada, KY · On-site

$198K - $233K/yr

Own policy development, documentation, and enforcement across the platform * Conduct root cause ... TCPA, A2P 10DLC/carrier compliance, SHAFT content policy, AML/KYC, or financial crimes compliance

Flashfood

Senior Revenue Marketing Manager

Canada, KY · On-site

Our buyers are senior grocery operators -- VPs and Directors of Merchandising, Operations, and ... Strong content development experience, including campaign copy, targeted emails, and event ...

Activate Games

Marketing Director

Lexington, KY · On-site

Oversee campaign briefs, creative development, and approval workflows with internal and agency ... content in the new CMS * Monitor channel-level KPIs (traffic, conversion, repeat visit rate ...

Activate Games

Marketing Director

Lexington, KY · On-site

Oversee campaign briefs, creative development, and approval workflows with internal and agency ... content in the new CMS * Monitor channel-level KPIs (traffic, conversion, repeat visit rate ...

ICF

Director, Education

Louisville, KY

Content knowledge related to state education systems, key policy issues (e.g., assessment ... development and evaluation), capacity building, coaching, and/or consultation * Experience working ...

Disabled American Veterans

Donor Advisor

Erlanger, KY · On-site

$18.27 - $28.44/hr

Manage the content development, and scheduled distribution of stewardship materials to assigned ... direct mail, email, and phone calls * Assume other responsibilities as assigned by management ...

Disabled American Veterans

Donor Advisor

Erlanger, KY · On-site

$18.27 - $28.44/hr

Manage the content development, and scheduled distribution of stewardship materials to assigned ... direct mail, email, and phone calls * Assume other responsibilities as assigned by management ...

Totally About Houses

Director Of Growth

Louisville, KY · On-site

... team (brand/content, agent services, listing marketing, and events) • Build and run agent ... development experience • Proven ability to lead, manage, and motivate a team toward clear goals ...

previous page

Showing results 41-60

All JobsContent Development JobsContent Development Director JobsContent Development Director Jobs in Kentucky

Content Development Director information

What are the key skills and qualifications needed to thrive as a Content Development Director, and why are they important?

To thrive as a Content Development Director, you need expertise in content strategy, editorial management, and a background in communications or a related field, often supported by experience in leadership roles. Familiarity with content management systems (CMS), analytics tools, and project management software is typically required. Strong leadership, creativity, and excellent communication skills set top performers apart in this role. These skills are crucial for driving effective content initiatives, aligning teams, and achieving organizational goals through impactful messaging.

What does a Content Development Director do?

A Content Development Director oversees the creation, strategy, and management of content across various platforms to support an organization's goals. They lead content teams, collaborate with other departments, and ensure all content aligns with brand voice and audience needs. Their responsibilities often include developing content strategies, managing editorial calendars, and evaluating the effectiveness of content initiatives. This role requires strong leadership, project management, and communication skills.

How does a Content Development Director typically collaborate with other departments to ensure cohesive messaging and brand consistency?

A Content Development Director works closely with marketing, product, design, and sales teams to align content strategies with broader business goals. This collaboration often involves regular cross-functional meetings, shared editorial calendars, and feedback loops to ensure messaging remains consistent across all platforms. By fostering open communication and establishing clear content guidelines, the director helps maintain a unified brand voice and responds efficiently to new opportunities or challenges. Successful directors also mentor their teams on best practices for interdepartmental collaboration, ensuring efficient workflow and high-quality output.

What is the difference between Content Development Director vs Content Manager?

AspectContent Development DirectorContent Manager
ResponsibilitiesOversees content strategy, high-level planning, and team leadershipManages daily content creation, editing, and publishing tasks
Required SkillsStrategic thinking, leadership, content planningContent creation, editing, project management
Work EnvironmentSenior-level, cross-departmental collaborationTeam-focused, operational tasks
Common UsageUsed in larger organizations for strategic rolesUsed in organizations for content execution roles

The Content Development Director focuses on strategic content planning and leadership, while the Content Manager handles daily content operations. Both roles require strong content knowledge, but differ in scope and seniority.

What are the most commonly searched types of Content Development jobs in Kentucky? The most popular types of Content Development jobs in Kentucky are:
What cities in Kentucky are hiring for Content Development Director jobs? Cities in Kentucky with the most Content Development Director job openings:
Content Development Director jobs near you

Marketing Director | Digital Marketing, Branding & Growth

Coldwell Banker Legacy Group

Bowling Green, KY • On-site

$33K - $38K/yr

Full-time

Retirement, PTO

Re-posted 9 days ago

Be Seen First

After you apply to this job, you can share why you’re interested to jump to the top of the candidate list.

Job description

Build the Future of Real Estate Marketing

Coldwell Banker Legacy Group is seeking an innovative, creative, and results-driven Marketing Director to oversee and execute marketing initiatives for one of the region's most successful and diverse real estate organizations.

This is not a traditional marketing position.

We are looking for someone who can drive consumer lead generation, recruiting growth, brand awareness, audience engagement, and marketing innovation across our residential real estate, commercial real estate, property management, title, auction, construction, development, and technology divisions.

The ideal candidate understands how to build campaigns, grow audiences, generate leads, measure results, and continuously improve performance through data and testing.

You will work closely with company leadership and our agent team to expand our market presence throughout Kentucky, Tennessee, and beyond.

About Coldwell Banker Legacy Group

Coldwell Banker Legacy Group is an award-winning real estate organization serving Southern Kentucky and Middle Tennessee through residential real estate, commercial real estate, property management, relocation services, title services, auction services, construction, land development, and emerging technology platforms.

Our family of companies includes Coldwell Banker Legacy Group, Coldwell Banker Commercial Legacy Group, Trupoint Title Services, Innovatas Construction Group, Auction Concepts USA, and BoldPorch, a real estate marketing technology platform designed to help agents, brokers, and consumers connect in new and innovative ways.

With offices in Kentucky and Tennessee, we serve a diverse client base ranging from homeowners and investors to developers, builders, commercial clients, and corporate relocation customers.

We are a growth-focused company committed to innovation, agent success, customer service, and building industry-leading marketing systems that help our clients, agents, and businesses thrive.

Key Responsibilities

Digital Marketing, Branding & Growth

  • Develop and execute marketing campaigns that drive measurable business results.
  • Create annual and quarterly marketing plans and campaign calendars.
  • Manage advertising budgets and marketing vendors.
  • Ensure all marketing initiatives align with company growth objectives.
  • Build marketing systems and resources that support agents and company initiatives.
  • Strengthen and protect the Coldwell Banker Legacy Group brand across all marketing channels.
  • Develop strategies that increase market share, brand recognition, and customer engagement.

Lead Generation & Demand Creation

  • Develop attraction-based marketing campaigns designed to generate qualified consumer leads.
  • Create and optimize lead-generation funnels across digital channels.
  • Improve conversion rates through testing, analysis, and optimization.
  • Develop campaigns that generate buyer, seller, investor, commercial, property management, auction, construction, and development leads.
  • Manage digital advertising campaigns across Google, Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
  • Create lead magnets, landing pages, and marketing offers that convert prospects into clients.

Content Strategy & Creative Development

  • Develop content strategies across all company brands.
  • Create and coordinate:
    • Social media content
    • Video marketing
    • Email campaigns
    • Blog content
    • Digital advertising
    • Recruiting campaigns
    • Print marketing materials
  • Ensure consistent branding and messaging across all marketing channels.
  • Maintain high creative standards for photography, videography, graphic design, and advertising.
  • Review listing marketing to ensure properties stand out in competitive marketplaces.
  • Design marketing materials for listings, agents, recruiting, and company initiatives.
  • Create compelling marketing that tells stories and captures consumer attention rather than simply announcing listings.
  • Oversee the visual presentation of listings, projects, developments, auctions, and company brands.

Social Media & Audience Growth

  • Grow company visibility across all major social media platforms.
  • Increase meaningful engagement including:
    • Comments
    • Shares
    • Saves
    • Direct messages
    • Website visits
    • Lead inquiries
  • Develop content strategies that attract both consumers and real estate professionals.
  • Build audience growth systems that convert followers into customers and recruits.
  • Manage content calendars and posting schedules.
  • Test and refine content formats, messaging, headlines, and calls-to-action to maximize engagement and lead generation.

Marketing Analytics & Performance Optimization

  • Track and report marketing performance metrics including:
    • Lead volume
    • Cost per lead
    • Conversion rates
    • Website traffic
    • Social engagement
    • Email performance
    • Recruiting results
    • Return on advertising spend
  • Map and optimize marketing funnels from initial engagement through lead generation and conversion.
  • Conduct A/B testing on:
    • Ad creative
    • Landing pages
    • Email campaigns
    • Subject lines
    • Social content
    • Calls-to-action
  • Use data and analytics to continuously improve campaign performance.
  • Develop marketing playbooks and document successful strategies and campaigns.

Competitive Research & Market Intelligence

  • Research industry trends and emerging technologies.
  • Monitor competitor marketing strategies and best practices.
  • Study top-performing real estate companies, teams, developers, builders, and brands.
  • Identify opportunities to improve market position and competitive advantage.
  • Stay current on social media trends, AI marketing tools, content strategies, and digital advertising innovations.
  • Apply proven marketing principles and strategies to improve campaign performance.

Recruiting Marketing & Employer Branding

  • Develop marketing campaigns designed to attract top-performing agents and industry professionals.
  • Create recruiting content highlighting:
    • Company culture
    • Training opportunities
    • Technology platforms
    • Agent success stories
    • Professional development opportunities
  • Build recruiting marketing funnels and nurture campaigns.
  • Track recruiting engagement and marketing effectiveness.
  • Support agent attraction initiatives through targeted digital marketing and social engagement.

Marketing Technology & Innovation

  • Manage and optimize CRM, automation, AI, and marketing software platforms.
  • Evaluate new technologies that improve efficiency and marketing performance.
  • Assist with implementation of new marketing systems and tools.
  • Train agents and staff on marketing resources and technology platforms.
  • Help support adoption and growth of proprietary marketing technologies including BoldPorch products and services.
  • Identify opportunities to automate marketing processes and improve productivity.

Qualifications

Required

  • 1+ years of marketing experience
  • Experience managing digital marketing campaigns
  • Strong understanding of lead generation and conversion strategies
  • Experience with social media marketing and audience growth
  • Excellent communication and organizational skills
  • Strong project management abilities
  • Ability to manage multiple projects simultaneously
  • Self-motivated and results-oriented mindset
  • Ability to analyze marketing data and make recommendations
  • Experience with content creation, branding, and digital advertising

Preferred

  • Bachelor's Degree in Marketing, Communications, Business, or related field
  • Real estate, construction, development, or related industry marketing experience
  • Experience managing advertising budgets
  • CRM and marketing automation experience
  • SEO and Google Analytics knowledge
  • Graphic design experience
  • Video production and editing experience
  • AI marketing experience
  • Recruiting or employer branding experience

Success Metrics

Success in this role will be measured by:

  • Lead generation growth
  • Cost per lead reduction
  • Increased website traffic
  • Increased social engagement
  • Improved lead conversion rates
  • Recruiting lead generation
  • Recruiting conversion rates
  • Marketing-influenced transactions
  • Brand awareness growth
  • Return on marketing investment

Compensation & Benefits

  • Competitive Salary Based on Experience
  • Performance Bonuses
  • Paid Vacation
  • Paid Sick Leave
  • Retirement Plan
  • Professional Development Opportunities
  • Marketing Training & Certifications
  • Career Advancement Opportunities
  • Creative and Collaborative Work Environment

Why Join Us?

This is an opportunity to build innovative marketing campaigns while helping grow one of the region's most respected and entrepreneurial organizations.

You'll have the opportunity to market residential real estate, commercial real estate, development projects, construction services, auctions, title services, and cutting-edge technology platforms—all within one organization.

You'll work with industry-leading brands, innovative marketing technologies, AI tools, proprietary platforms, and a company that is actively investing in the future of real estate marketing.

If you enjoy creativity, digital marketing, branding, analytics, technology, and generating measurable results, we'd love to hear from you.

Apply today and help shape the future of marketing at Coldwell Banker Legacy Group.

Company Description

About Coldwell Banker Legacy Group

Coldwell Banker Legacy Group is an award-winning real estate organization serving Southern Kentucky and Middle Tennessee through residential real estate, commercial real estate, property management, relocation services, title services, auction services, construction, land development, and emerging technology platforms.

Our family of companies includes Coldwell Banker Legacy Group, Coldwell Banker Commercial Legacy Group, Trupoint Title Services, Innovatas Construction Group, Auction Concepts USA, and BoldPorch, a real estate marketing technology platform designed to help agents, brokers, and consumers connect in new and innovative ways.

With offices in Kentucky and Tennessee, we serve a diverse client base ranging from homeowners and investors to developers, builders, commercial clients, and corporate relocation customers.

We are a growth-focused company committed to innovation, agent success, customer service, and building industry-leading marketing systems that help our clients, agents, and businesses thrive.