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Consumer Research Manager Jobs in California (NOW HIRING)

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

Product Marketing Manager San Mateo, CA (Collab) Key Function and Responsibility of the Role ... An initial focus of the role will be helping connect self-reported consumer research with first ...

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

Product Marketing Manager San Mateo, CA (Collab) Key Function and Responsibility of the Role ... An initial focus of the role will be helping connect self-reported consumer research with first ...

Adobe, Inc.

Manager, Applied Research

San Jose, CA · On-site

... Entertainment and Consumer product enterprises that need to scale content creation without ... As a Manager for Applied Research at Adobe, you will be the technical and strategic steward of this ...

Adobe

Manager, Applied Research

San Jose, CA · On-site

... Entertainment and Consumer product enterprises that need to scale content creation without ... As a Manager for Applied Research at Adobe, you will be the technical and strategic steward of this ...

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Consumer Research Manager information

What does a consumer research manager do?

A Consumer Research Manager is responsible for overseeing the collection and analysis of data related to consumer preferences, behaviors, and trends. They design research methodologies, manage teams of analysts, and interpret findings to provide actionable insights for product development, marketing, and business strategy. Their work helps organizations better understand their target audience and make informed decisions that align with consumer needs and market opportunities.

How does a consumer research manager typically collaborate with product development teams?

Consumer Research Managers play a vital role in bridging the gap between consumer insights and product development. They regularly partner with product managers, designers, and marketing teams to translate research findings into actionable recommendations. By presenting data-driven insights, they help shape product features and positioning to better align with consumer needs. This collaborative approach ensures that new products or improvements are backed by real-world consumer feedback, increasing the chances of market success.

What are the key skills and qualifications needed to thrive as a consumer research manager, and why are they important?

To thrive as a Consumer Research Manager, you need expertise in market research methodologies, data analysis, and a relevant degree such as marketing, business, or statistics. Familiarity with survey platforms, statistical software like SPSS or SAS, and data visualization tools is typically required. Strong communication, critical thinking, and leadership skills set top performers apart by enabling them to translate insights into actionable strategies and effectively lead teams. These skills are crucial for generating meaningful consumer insights that guide business decisions and drive organizational success.

What is the difference between Consumer Research Manager vs Consumer Insights Analyst?

AspectConsumer Research ManagerConsumer Insights Analyst
Required CredentialsBachelor's or Master's in Marketing, Market Research, or related field; experience in research methodsBachelor's or Master's in Marketing, Business, or related field; strong analytical skills
Work EnvironmentLeads research teams, manages projects, collaborates with marketing and product teamsAnalyzes data, prepares reports, supports insights generation for marketing strategies
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across similar industries, often as a supporting role to research managers

The Consumer Research Manager oversees research projects and manages teams, focusing on strategic insights. In contrast, the Consumer Insights Analyst primarily analyzes data and supports insights development. Both roles require similar educational backgrounds but differ in scope and responsibilities within organizations.

What are the most commonly searched types of Consumer Research jobs in California?

The most popular types of Consumer Research jobs in California are:

What are popular job titles related to Consumer Research Manager jobs in California?

For Consumer Research Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Consumer Research Manager jobs in California look for?

The top searched job categories for Consumer Research Manager jobs in California are:

What cities in California are hiring for Consumer Research Manager jobs?

Cities in California with the most Consumer Research Manager job openings:

Consumer Research Manager jobs near you
Infographic showing various Consumer Research Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Manager, Global Creative Strategy & Research

Sony Pictures

Culver City, CA • On-site

$92K - $120K/yr

Full-time

Re-posted 22 days ago

Job description

Position Summary
Lead and support high-impact global research initiatives that inform production, creative and marketing strategy across the theatrical lifecycle. Serve as a strategic thought partner to senior research leadership by translating quantitative and qualitative insights into actionable recommendations. Manage complex cross-functional projects, oversee external research vendors, influence marketing decisions across global stakeholders, and mentor junior team members. Serve as title lead or support on select high-profile film campaigns while driving continuous improvement of research methodologies and team processes.
Responsibilities
This position plans, manages, and conducts research and analytical projects that address the Global Creative Strategy and Research team's needs. Key responsibilities include, but are not limited to:
  • Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases, serving as the primary research lead or support on assigned titles.
  • Partner with Vice Presidents and Co-Heads on the Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
  • Provide strategic recommendations by synthesizing survey results, creative testing, domestic and international tracking, exits, consumer trends, social insights, and analytics into cohesive title strategies.
  • Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks while ensuring high analytical rigor and data quality.
  • Coordinate localization of creative materials for research stimulus as needed.
  • Present findings and strategic recommendations to senior marketing leadership and global stakeholders, influencing campaign direction and investment decisions.
  • Manage relationships with external research vendors, ensuring quality, timelines, budgets, and continuous process improvement.
  • Identify emerging audience, consumer, and marketplace trends and proactively recommend new research approaches and innovation opportunities.
  • Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting.
  • Attend and communicate findings from focus groups as needed. Occasional domestic and/or international travel may be required.
  • Develop scalable reporting templates, best practices, and knowledge-sharing resources for the department.
  • Coach and mentor junior analysts and coordinate work with the Administrative Assistant, providing day-to-day guidance and supporting professional development.
  • Lead or contribute to department-wide strategic initiatives and special projects.

Qualifications
  • Bachelor's degree required
  • ~5+ years of relevant experience in market research, consumer insights, strategy, or entertainment research.
  • Deep expertise in quantitative and qualitative research methodologies, including advertising testing, brand positioning, audience segmentation, tracking, and focus groups.
  • Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders.
  • Excellent strategic thinking with the ability to translate research into actionable business recommendations.
  • Strong presentation and executive communication skills with experience presenting to senior leadership.
  • Experience managing research vendors and project budgets.
  • Experience leveraging AI-enabled tools and emerging technologies to enhance research, synthetize insights, improve efficiency, and support data-driven decision-making.
  • Advanced analytical capabilities; proficiency with Excel, PowerPoint, survey platforms, and Tableau.
  • Strong leadership, mentoring, organizational, and project management skills.

Preferred Qualifications
  • Advanced degree a plus.
  • Proficiency with statistical tools such as SPSS preferred.

The anticipated base salary for this position is $92,879 - $120,743. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

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