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Consumer Insights Researcher Jobs (NOW HIRING)

Meta

Marketing Insights Researcher

Menlo Park, CA

$160K/yr

Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories * 10+ years research experience * 4+ years of experience leading insights-driven ...

AgHires

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for ... Utilize best-in-class research practices as well as new and innovative methods to execute primary ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of ... primary research, syndicated data, marketplace trends, competitive intelligence, and business ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of ... Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and ...

Meta

Marketing Insights Researcher

New York, NY

$160K/yr

Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories * 10+ years research experience * 4+ years of experience leading insights-driven ...

Sargento

Consumer Insights Intern

Plymouth, WI · On-site

As a member of the Insights Team, you will have the opportunity to be a part of research and ... Help monitor and apply consumer trends (demographic, attitudinal, behavioral) to the business.

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Tyson Foods

Manager Consumer Insights

Springdale, AR

The Manager Consumer Insights will own the development and delivery of consumer learning plans for ... Utilize best-in-class research practices as well as new and innovative methods to execute primary ...

Tyson Foods

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for ... Utilize best-in-class research practices as well as new and innovative methods to execute primary ...

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Consumer Insights Researcher information

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$30K

$113.1K

$164.5K

How much do consumer insights researcher jobs pay per year?

As of Sep 12, 2026, the average yearly pay for consumer insights researcher in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What does a consumer insights researcher do?

A Consumer Insights Researcher analyzes consumer behavior, preferences, and trends to help businesses make informed decisions. They gather data through surveys, interviews, focus groups, and market research tools. Their insights help companies improve products, marketing strategies, and customer experiences. By identifying patterns in consumer behavior, they guide business strategies to enhance customer satisfaction and drive growth.

What are the key skills and qualifications needed to thrive as a consumer insights researcher?

A Consumer Insights Researcher should have strong analytical skills, expertise in market research methodologies, and a background in fields like marketing, psychology, or statistics, often supported by a relevant bachelor's or master's degree. Proficiency with data analysis tools such as SPSS, Qualtrics, Tableau, and survey software, as well as familiarity with quantitative and qualitative research techniques, is highly valued. Excellent communication, critical thinking, and collaboration skills help in translating complex data into actionable insights and working with cross-functional teams. These skills are crucial for accurately understanding consumer behavior and guiding strategic business decisions based on trustworthy research findings.

What are some typical challenges consumer insights researchers face in their day-to-day work?

Consumer Insights Researchers often encounter challenges such as synthesizing large volumes of data from multiple sources and ensuring the accuracy and reliability of their findings. They may need to balance tight project deadlines while adapting their approaches to rapidly changing consumer trends and business demands. Additionally, communicating complex research results in clear, concise ways that influence business decisions can be demanding. However, these challenges also make the role dynamic and provide valuable opportunities to make a significant impact on business strategy and product development.

How to get a job in consumer insights?

To get a job as a consumer insights researcher, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing knowledge of consumer behavior and industry trends is essential for success in this field.
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Consumer Insights Researcher jobs near you
Infographic showing various Consumer Insights Researcher job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 93% Full Time, 5% Part Time, and 1% Contract. Highlights an 71% Physical, 5% Hybrid, and 24% Remote job distribution, with an average salary of $113,102 per year, or $54.4 per hour.

Marketing Insights Researcher

Menlo Park, CA

Meta
Internet and IT • 10K+ employees
Learn more about Metaexternal

$160K/yr

Full-time

Re-posted 3 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

Job description

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our products, platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.Reality Labs Marketing Insights supports Meta's Reality Labs business across both our virtual/mixed reality and wearables product lines, partnering with a range of cross-functional partners (Product Marketing, Creative Marketing, Brand, Product Management, UX Research, etc.) to drive product and marketing strategies that are grounded in consumer insights. This role is on the frontier of innovation in nascent and growing categories, with room to help shape the products and experiences we deliver to our users, and how we bring those products and experiences to market.
Marketing Insights Researcher Responsibilities:
  • Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals, with a focus on the intersection between AI and hardware – exploring opportunities to integrate AI powered features and experiences into personal consumer hardware (e.g. Meta Quest VR headsets, Meta Ray-Ban AI glasses)
  • Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
  • Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
  • Translate research findings into actionable insights with clear recommendations
  • producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:
  • Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
  • Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
  • Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines
  • Driving Impact: Experience translating research learnings into actionable insights that influence decisions and drive business outcomes

Preferred Qualifications:
  • Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories
  • 10+ years research experience
  • 4+ years of experience leading insights-driven product launches from problem definition and foundational exploration to go-to-market execution and campaign development
  • MA or PhD degree in a relevant field
  • Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$160,000/year to $219,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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