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Consumer Insights Associate Jobs in Utah (NOW HIRING)

Robert Half

Associate Brand Manager

Provo, UT · On-site

$80K - $90K/yr

We are seeking an Associate Brand Manager to support consumer-driven innovation and help expand our ... insights, strategic recommendations, and category growth ideas. * Analyze consumer trends ...

Trove Brands

Brand Marketing Associate

Lehi, UT

As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across ... Experience using consumer, customer, sales, or financial data to identify insights and influence ...

Trove Brands

Brand Marketing Associate

Lehi, UT

As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across ... Experience using consumer, customer, sales, or financial data to identify insights and influence ...

Trove Brands

Brand Marketing Associate

Lehi, UT · On-site

As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across ... Experience using consumer, customer, sales, or financial data to identify insights and influence ...

CROSSMARK1

Retail Data Collection Associate - PT

Sandy, UT · On-site

$14.50 - $16.75/hr

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

Salomon Sports

Associate eCommerce Buyer

Ogden, UT · On-site

... Business Insights * Run and analyze weekly and monthly sales and inventory reports to identify ... Leverage sales, trend, and consumer data to support demand forecasting and datadriven procurement ...

CROSSMARK1

Retail Data Collection Associate - PT

Sandy, UT

$14.50 - $16.75/hr

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

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All JobsConsumer Insights Associate JobsConsumer Insights Associate Jobs in Utah

Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Utah?

The most popular types of Consumer Insights jobs in Utah are:

What are popular job titles related to Consumer Insights Associate jobs in Utah?

For Consumer Insights Associate jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Utah look for?

The top searched job categories for Consumer Insights Associate jobs in Utah are:

What cities in Utah are hiring for Consumer Insights Associate jobs?

Cities in Utah with the most Consumer Insights Associate job openings:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Utah as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 33% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Consumer Insights Research Associate

Thanksgiving Point Institute Inc.

Lehi, UT

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

Consumer Insights Research Associate Job Description

*Please submit a cover letter.*

Wage: DOE

Shift: Part-time or full-time options available. Primarily Monday-Friday during office hours. Periodic availability for Saturdays, evenings, holidays, and peak attendance periods may be required.

Benefits: All team members enjoy a free Thanksgiving Point Membership for you and immediate family; Employee Assistance Program; 401(k); Financial Assistance Program; Thanksgiving Point venue discounts; and more! Full time team members enjoy medical, dental, vision, life, and long-term disability insurances; paid time off & holidays.

Summary: The Consumer Insights Research Associate uses quantitative and qualitative data to help Thanksgiving Point better understand its guests, improve experiences, demonstrate impact, and inform strategic decisions. Working across programs, events, and venues, the Associate collects and analyzes data on guest behaviors, needs, preferences, and experiences and translates findings into actionable insights. The position also supports research and evaluation efforts that advance Thanksgiving Point’s nonprofit mission and demonstrate its educational and community impact.

Responsibilities:

  • Collect, manage, analyze, and interpret quantitative and qualitative data related to guest motivations, preferences, behaviors, attendance, programs, exhibits, events, and organizational impact.
  • Design and conduct surveys, observational studies, interviews, focus groups, and other consumer research using Qualtrics and related tools.
  • Use data analytics to identify consumer trends, audience segments, patterns, and opportunities that inform guest experience, strategic, and operational decisions.
  • Support applied research and evaluation projects, including longitudinal and quasi-experimental studies measuring educational and community impact and changes in guest behaviors over time.
  • Develop dashboards, reports, visualizations, and presentations that translate research findings into clear, actionable insights for organizational stakeholders.
  • Collaborate with departments across Thanksgiving Point to identify research questions, understand audiences, and apply insights to organizational decision-making.
  • Support grant applications and reports, research proposals, IRB applications, conference presentations, publications, and other research communications.
  • Maintain organized research files and datasets while ensuring data quality and confidentiality.
  • Exemplify Thanksgiving Point’s Mission, Values, and Policies and perform other duties as assigned.
  • Other duties as assigned

Requirements:

  • Bachelor’s degree (or current enrollment with anticipated completion) in Social Sciences, Psychology, Education, Evaluation, Consumer Behavior, Business Analytics, Museum Studies, or a related field.
  • Experience with Microsoft Excel and Office Suite; experience with statistical software (R, SPSS, Python, or similar), survey platforms such as Qualtrics, and data visualization tools is preferred.
  • Strong analytical and critical-thinking skills with the ability to understand consumer behavior, identify patterns, solve problems, and translate data into insights.
  • Excellent written and verbal communication skills, including the ability to communicate research findings clearly to diverse audiences.
  • Strong organization and attention to detail, with the ability to manage multiple projects, meet deadlines, and produce accurate, high-quality work.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Interest in consumer insights, audience research, guest experience, education, museums, nonprofits, and/or program evaluation.
  • Physical requirements include: sitting and standing for long periods; bending, twisting, climbing stairs; lifting 20lbs; manipulating small objects.
  • Pass a background check.
  • Must be at least 18 years old.

Apply