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Consumer Insight Research Jobs in Raleigh, NC (NOW HIRING)

Indie Consulting

Senior Digital Marketing Manager

NC · On-site

Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives * Define and evolve KPIs, measurement frameworks, and success metrics across initiatives

Butterball

Associate Brand Manager

Garner, NC · On-site

$77K - $100K/yr

Familiarity with commonly used consumer research methodologies and the ability to draw conclusions ... Skilled at evaluating data, deriving insights, and making data-informed recommendations * Ability ...

Verily Life Sciences

UX Designer, III

Raleigh, NC · On-site

... insights, models, and actions that make healthcare more personalized, predictive, and precise ... Collaborate with user researchers, product managers, content strategists, and other domain experts ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

... Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities. * Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

... Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities. * Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

... Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities. * Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and ...

Digitalturbine

Lead Product Manager

Durham, NC · On-site

Conduct comprehensive market research and customer analysis to identify opportunities and threats ... APPS) powers superior mobile consumer experiences and results for the world's leading telcos ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What are popular job titles related to Consumer Insight Research jobs in Raleigh, NC?

For Consumer Insight Research jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Raleigh, NC look for?

The top searched job categories for Consumer Insight Research jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Consumer Insight Research jobs?

Cities near Raleigh, NC with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

GTM Operations & Growth Enablement Associate

Well

Chapel Hill, NC • On-site

$70K - $75K/yr

Full-time

Re-posted 5 days ago

Job description

Description
Company: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact to our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product -- a consumer health engagement platform -- integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.
Position Title: GTM Operations & Growth Enablement Associate
Reporting to: Director, Go To Market Operations
Location: Chapel Hill, NC; Newton, MA; New York, NY
Compensation: Associate, Go to Market Operations ($70,000-$75,000), depending on experience, plus bonus and benefits
Position Summary:
We are seeking a detail-oriented and proactive GTM Operations & Growth Enablement Associate reporting to the Director of GTM Operations, to support optimizing sales processes and driving revenue growth and act as a utility player to our growth team. Our GTM Operations team is responsible for building and maintaining the operational foundation that enables our growth team to run effectively and efficiently. This role is an excellent opportunity for an individual early in their career in the employer benefits space to work at the intersection of strategy, data analysis and business operations. You'll collaborate with cross-functional teams, contribute to data-driven decisions and help refine processes that drive growth and efficiency.
Key Responsibilities:
  • Pipeline Management & Analytics: Track and analyze sales pipeline data to ensure accurate forecasting and alignment with revenue goals. Build and maintain dashboards to monitor key metrics, identify trends, and provide actionable insights to sales leadership
  • CRM Optimization: Maintain and enhance the CRM system (Salesforce) to support sales activities, ensuring data accuracy and usability for the team
  • Proposal Management: Support Well's proposal process to upload first round responses, review RFP responses for reasonability, grammar, clarity and alignment with Well's brand voice. Maintain an organized library of standard responses and collaborate with teams to ensure content remains accurate and up-to-date
  • Sales Enablement: Collaborate with GTM Operations and growth team leads to organize and support effective prospecting and client engagement
    • Equips Growth team members with training support and playbooks to effectively deliver pitch decks, objection handling, demos and product messaging
    • Defines and documents the repeatable motions across the sales cycle - discovery frameworks, demo flows, qualification criteria, and handoff protocols from Sales to CS
    • New hire onboarding support-provide support for growth team hires, build onboarding documents, and provide support to new team members
  • Data Analysis: Generate reports and insights from sales activities to highlight key trends and identify areas for improvement
  • Research: Conduct thorough and reliable research, with support of approved AI tools, to support business initiatives and inform decision-making
  • Project Management: Manage timelines and deliverables for go-to-market projects. Organize workflows, prioritize tasks, and ensure projects are executed efficiently. Provide administrative and operational support to the GTM team to enable the seamless execution of sales initiatives
  • Collaboration & Communication: Partner with internal stakeholders to align on objectives and outcomes. Clearly communicate findings, updates, and feedback to ensure consistency and alignment across teams
  • Consultant Relations support: Support the logistics for consultant-facing events, including venue sourcing, catering, invitations, and RSVP tracking for dinners, lunch-and-learns, and regional meetings. Coordinate the production and shipment of materials, presentations, and promotional items for Consultant Relations events

Requirements
  • 1-3 years experience in the employer benefits industry
  • Analytical skills with the ability to interpret data, generate actionable insights, and communicate findings effectively
  • Excellent written and verbal communication skills, with a collaborative mindset and ability to work across teams
  • Ability to leverage data and insights to influence decisions and drive impactful outcomes
  • Motivation to challenge the status quo and innovate processes continuously
  • Demonstrated success in managing complex, high-priority initiatives with multiple workstreams to completion
  • Adaptability to thrive in a fast-paced environment with shifting priorities
  • Detail-oriented, data-driven, and adept at delivering projects efficiently
  • Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and sales tools is strongly preferred

Apply