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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Illinois? For Consumer Insight Research jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Illinois look for? The top searched job categories for Consumer Insight Research jobs in Illinois are:
What cities in Illinois are hiring for Consumer Insight Research jobs? Cities in Illinois with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Sr Manager, R&D - Consumer Experience-2

Kraft/Heinz

Chicago, IL

$120K - $151K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

Job Description
Job Purpose
As the Senior Manager, NA R&D - Consumer Experience, you will lead Consumer Experience execution for a portfolio of brands within the Kraft Heinz North American Zone (NAZ). You will be responsible for translating consumer needs into product design, technical requirements, and experience models that enable winning renovation and innovation across Food, Beverage, Snacks, and adjacent categories. This role leads a team of Consumer Experience scientists and partners closely with Marketing, Innovation, Insights, and R&D leaders in Product Design, Process Development, and Packaging to create, develop, and qualify products and packages that meet consumer needs and business objectives. The Senior Manager is accountable for day-to-day Consumer Experience delivery, people leadership, and ensuring projects enter and exit development with clear, validated consumer experience direction.
Essential Functions & Responsibilities
  • Lead a high-performing Consumer Experience team that enables strong renovation and innovation outcomes.
  • Translate consumer needs, behaviors, and Jobs-to-Be-Done into clear product and experience requirements.
  • Design and execute consumer learning plans to support renovation, innovation, and technology platforms.
  • Partner with R&D, Brand, Innovation, and Sensory teams to guide concept, prototype, and experience validation.
  • Build and deploy consumer models, frameworks, and tools that support product development and qualification.
  • Coach and develop Consumer Experience scientists in research design, insight quality, and business influence.
  • Identify emerging consumer needs and trends that inform future Jobs-to-Be-Done and innovation opportunities.
  • Prioritize work, manage resources, and ensure projects are delivered on time and to quality expectations.
  • Provide technical and business judgment to guide product and portfolio decisions.
  • Foster a culture of consumer centricity, learning, and innovation within R&D.
People Management Responsibilities
  • Team (salaried): 3 to 4 direct reports.
Expected Experience & Required Skills
  • Bachelor's, Master's or PhD in Science (e.g., Engineering, Industrial Design, etc.) or Consumer Psychology disciplines with 7 to 10 years of progressive experience in consumer research, UX design, product innovation or related disciplines, including direct exposure to product development and commercialization
  • Demonstrated experience in Consumer Experience, Product Research, or applied consumer insights supporting product development and commercialization.
  • Proven ability to translate consumer learning into product and technical decisions.
  • Strong people leadership and team-building skills.
  • Strong cross-functional collaboration with Brand, Marketing, Sensory, and R&D partners.
  • Ability to prioritize work, manage multiple projects, and allocate resources effectively.
  • Strong communication and storytelling skills to influence diverse stakeholders.
  • Comfortable operating in a fast-paced, ambiguous environment.
  • Willingness to travel up to 20% based on project and business needs.
Work Environment & Schedule
This position operates primarily in a hybrid work environment and is based at the Kraft Heinz R&D Innovation Center in Glenview, IL. Our hybrid model provides flexibility based on business needs, allowing employees to work virtually up to two days per week, with an expectation to work on-site at least three days per week at the Glenview Innovation Center.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Glenview R&D Center

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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