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Consumer Insight Research Jobs in Illinois (NOW HIRING)

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Illinois? For Consumer Insight Research jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Illinois look for? The top searched job categories for Consumer Insight Research jobs in Illinois are:
What cities in Illinois are hiring for Consumer Insight Research jobs? Cities in Illinois with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Manager, Consumer & Shopper Insights

Central Garden & Pet

Schaumburg, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 41 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 74,941 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 97%

    97% say they get paid breaks

    say they get paid breaks

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

Featured by Central Garden & Pet, based on 41 Breakroom Quiz responses from their frontline employees

Job description

Description

Central Garden & Pet is seeking a Manager of Consumer & Shopper Insights. The successful candidate will be responsible for independently leading high-impact analytical workstreams that translate syndicated, panel, and consumer research data into clear, decision-driving recommendations.
 
This role operates with strong judgment and ownership—engaging directly with Business Unit, Sales, and Marketing leaders to frame questions, structure analysis, and deliver insights that influence portfolio strategy, innovation, assortment, and distribution decisions.
 
In addition to delivering insights, this role plays a critical part in maintaining analytical rigor, data integrity, and reporting consistency across sources including NIQ, Numerator, and Stackline.
 
This position is ideal for a highly accountable insights professional who combines structured thinking, strong business acumen, and operational discipline. We are seeking candidates who will office from our Walnut Creek, CA, or Schaumburg, IL corporate locations. We operate in a hybrid work environment that balances in-person collaboration with workplace flexibility. Employees are currently expected to work from the office at least three (3) days per week. Beginning in September 2026, our hybrid model will transition to four (4) in-office days per week to support greater collaboration, learning, and team connection.
 
KEY RESPONSIBILITIES
 
Lead & Own Analytical Workstreams
  • Independently manage assigned insight projects from business question through recommendation
  • Translate ambiguous business needs into structured analytical frameworks
  • Prioritize work based on business impact and stakeholder urgency
  • Deliver outputs that are accurate, decision-relevant, and action-oriented
  • Advanced Shopper & Consumer Analytics
  • Conduct deep analysis using syndicated and panel data (NIQ, Numerator, Stackline)
  • Evaluate penetration, buy rate, trips, distribution, cohort shifts, pricing, and velocity drivers
  • Identify growth opportunities, white space, and competitive dynamics
  • Build structured Excel models and data cuts to support scenario planning and opportunity sizing
  • Move beyond reporting to provide clear implications and recommended actions
  • Data Governance & Analytical Integrity
  • Ensure analytical outputs align with standardized definitions and approved reporting frameworks
  • Maintain documentation of analytical logic, assumptions, and methodologies
  • Proactively identify discrepancies across data sources and recommend resolution paths
  • Uphold high standards for data accuracy, version control, and confidentiality
  • Support clean, consistent reporting environments that enable cross-functional trust
 
Innovation & Research Leadership
  • Independently lead consumer research initiatives including concept testing, claims testing, and preference studies
  • Draft research briefs and manage external partners as needed
  • Translate findings into strategic recommendations for innovation and brand teams
  • Support learning agendas tied to new product launches and marketing optimization
 
Stakeholder Partnership & Influence
  • Engage directly with Business Unit and Sales leaders to clarify scope and align on decision needs
  • Present findings confidently to cross-functional and senior audiences
  • Provide thoughtful pushback when data does not support assumptions
  • Drive clarity in situations involving conflicting metrics or ambiguous performance signals
  • Judgment & Operational Discipline
  • Balance analytical rigor with speed and business relevance
  • Manage multiple priorities in a fast-moving environment
  • Demonstrate ownership, follow-through, and accountability for commitments
  • Operate with professionalism and sound judgment when handling confidential information
 
This job description is not intended to be all-inclusive and other job duties may be assigned from time to time.
 
QUALIFICATIONS
  • Strong ability to frame problems, analyze complex data sets, and synthesize insights into clear recommendations
  • Advanced Excel proficiency (data modeling, scenario evaluation, structured analysis)
  • Experience working with syndicated and panel data (NIQ, Numerator, IRI, Stackline, or similar)
  • Experience building executive-ready presentations that clearly communicate implications
  • Strong verbal and written communication skills with the ability to influence stakeholders
  • Demonstrated ability to operate independently in ambiguous situations
  • High standards for analytical rigor, accuracy, and follow-through
  • Professional, customer-oriented mindset with sound judgment when working with diverse stakeholders
  • Ability to handle confidential customer, business, and product information with integrity
 
MINIMUM EXPERIENCE & EDUCATION
  • Bachelor’s degree in Business, Marketing, Analytics, Economics, Psychology, or a related discipline
  • 5-7 years of experience in consumer insights, shopper insights, analytics, or related roles
  • Pet industry experience a plus, but not required
  • Experience in consumer packaged goods, retail, or eCommerce preferred
  • Experience with syndicated data, consumer research, or panel analytics strongly preferred
  • Advanced degree in analytics, research and/or marketing a plus, but not required

POSITION INFORMATION

  • This position pays $100,000 - $120,000 per year depending on experience and geographic location. This position is also eligible for a management incentive bonus based on individual and company performance.
 
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual employer discretionary contribution
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus
  • Access to on-demand pay
  • Paid parental leave
 
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
 

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

Pay

Benefits

Hours and flexibility

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