DTV Consumer Insights Lead
Deerfield, IL · On-site
Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... research execution with internal partners and external agencies Data Integration & Insight ...
DTV Consumer Insights Lead
Deerfield, IL · On-site
Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... research execution with internal partners and external agencies Data Integration & Insight ...
Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... research execution with internal partners and external agencies Data Integration & Insight ...
Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... research execution with internal partners and external agencies Data Integration & Insight ...
Consumer CX Insights Consultant At U.S. Bank, we're committed to helping our clients make smarter ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
Consumer CX Insights Consultant At U.S. Bank, we're committed to helping our clients make smarter ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
Director, Research and Insights
Chicago, IL · On-site
$120 - $140/hr
... consumer, market and customer intelligence * Partner with client leadership teams to identify growth opportunities, develop insight-led client solutions and participate in new business pursuits.
Director, Research and Insights
Chicago, IL · On-site
$120 - $140/hr
... consumer, market and customer intelligence * Partner with client leadership teams to identify growth opportunities, develop insight-led client solutions and participate in new business pursuits.
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
You will also have 1-2 years' relevant work experience in market research. The key is your ability ... As one of the largest product and consumer insights companies in the U.S. and U.K., we have built a ...
Quick apply
You will also have 1-2 years' relevant work experience in market research. The key is your ability ... As one of the largest product and consumer insights companies in the U.S. and U.K., we have built a ...
Senior Manager, R&D - Consumer Experience
Glenview, IL · On-site
$120K - $151K/yr
This role leads a team of Consumer Experience scientists and partners closely with Marketing, Innovation, Insights, and R&D leaders in Product Design, Process Development, and Packaging to create ...
Senior Manager, R&D - Consumer Experience
Glenview, IL · On-site
$120K - $151K/yr
This role leads a team of Consumer Experience scientists and partners closely with Marketing, Innovation, Insights, and R&D leaders in Product Design, Process Development, and Packaging to create ...
Independently manage assigned insight projects from business question through recommendation ... Draft research briefs and manage external partners as needed * Translate findings into strategic ...
Quick apply
Independently manage assigned insight projects from business question through recommendation ... Draft research briefs and manage external partners as needed * Translate findings into strategic ...
Independently manage assigned insight projects from business question through recommendation ... Draft research briefs and manage external partners as needed * Translate findings into strategic ...
Quick apply
Independently manage assigned insight projects from business question through recommendation ... Draft research briefs and manage external partners as needed * Translate findings into strategic ...
Lead culinary research to turn food trends, consumer insights, and competitive intelligence into innovation opportunities and strategic concepts aligned to business priorities. * Plan, develop, and ...
Lead culinary research to turn food trends, consumer insights, and competitive intelligence into innovation opportunities and strategic concepts aligned to business priorities. * Plan, develop, and ...
Insights Senior Manager
Chicago, IL · On-site
The Insights Senior Manager will serve as a strategic advocate for the consumer's voice across the ... This person will own consumer research end-to-end: partnering with marketing and business leaders ...
Insights Senior Manager
Chicago, IL · On-site
The Insights Senior Manager will serve as a strategic advocate for the consumer's voice across the ... This person will own consumer research end-to-end: partnering with marketing and business leaders ...
The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer ... Proven project management skills to execute custom research projects, owning every step of the ...
The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer ... Proven project management skills to execute custom research projects, owning every step of the ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Bachelor's degree in Marketing, Business, Consumer Insights, Market Research, Analytics, Statistics, Psychology, Sociology, Economics, or related field. * 8+ years of progressive experience in market ...
Consumer Insight Research information
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
How does a consumer insight researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
What job categories do people searching Consumer Insight Research jobs in Cary, IL look for?
The top searched job categories for Consumer Insight Research jobs in Cary, IL are:
What cities near Cary, IL are hiring for Consumer Insight Research jobs?
Cities near Cary, IL with the most Consumer Insight Research job openings:
DTV Consumer Insights Lead
Deerfield, IL • On-site
Fortune Brands •
Manufacturing • 10K+ employees10,000+ employees
7.2
Based on 26 frontline employees who took The Breakroom Quiz
Good employer
Recommended by students
Paid breaks
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Full-time
Medical, Retirement, PTO
Re-posted 17 days ago
Job description
Company Description
Fortune Brands Innovations is an industry-leading home, security and digital products company. We're advancing exciting innovations across our portfolio, which includes: Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Master Lock, SentrySafe and Yale residential.
At Fortune Brands, we're building something big. We're advancing exciting innovations in all of our products and processes. We're delivering trust, dependability, sustainability, and style. To make it all happen, we've transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.
When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.
Job Description
As the DTV Insights Lead you will play a key role in supporting Fortune Brands' internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.
This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You'll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.
You'll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.
What you will be doing:
Consumer and Professional Research & Analysis
Data Integration & Insight Development
Collaboration & Support
Continuous Improvement & Technical Application
Qualifications
Preferred Qualifications:
Additional Information
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.
Equal Employment Opportunity
Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at ADA@fbin.com and let us know the nature of your request along with your contact information.
Important Notice: Protect Yourself from Fraudulent Job Postings
To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.
Fortune Brands Innovations is an industry-leading home, security and digital products company. We're advancing exciting innovations across our portfolio, which includes: Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Master Lock, SentrySafe and Yale residential.
At Fortune Brands, we're building something big. We're advancing exciting innovations in all of our products and processes. We're delivering trust, dependability, sustainability, and style. To make it all happen, we've transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.
When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.
Job Description
As the DTV Insights Lead you will play a key role in supporting Fortune Brands' internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.
This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You'll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.
You'll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.
What you will be doing:
Consumer and Professional Research & Analysis
- Support Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products for our consumer and professional channels
- Support the identification and development of new-to-portfolio product innovation opportunities through the DTV project workstream
- Work with internal teams to define research questions and develop clear, actionable learning plans
- Design, conduct and synthesize insights from a range of research methodologies-including qualitative, quantitative, advanced analytics, and AI-driven approaches-to understand perceptions, product usage, and value drivers for both consumers and professionals
- Manage and coordinate research execution with internal partners and external agencies
Data Integration & Insight Development
- Combine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspective
- Analyze consumer, professional, competitive, and category data to identify product improvement opportunities
- Translate findings into practical, data-informed recommendations that balance consumer value with business goals
Collaboration & Support
- Partner closely with B2C and B2B Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisions
- Collaborate within Agile working pods to provide insights that support iterative testing and product refinement
- Maintain relationships with research vendors and ensure research methods meet quality and timing needs
- Communicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next steps
Continuous Improvement & Technical Application
- Support the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insight
- Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts
- Apply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact
Qualifications
- 10+ years of experience in consumer insights, market research, product innovation, or related fields
- Bachelor's degree in a related field and/or high school diploma/GED and relevant experience required
- Fluency in a range of research methodologies, including qualitative, quantitative, advanced analytics, and AI-driven approaches
- Demonstrated experience supporting new product innovation
- Experience in product and user-testing research - must have hands-on experience with multiple research methodologies
- Proven ability to design and conduct research with B2C, B2B and professional audiences, including experience managing specialized B2B research partners
- Demonstrated success to design and execute advanced analytic methodologies (e.g., discrete choice modeling) to address complex business questions
- Strong storytelling skills with the ability to distill complexity into inspiring, actionable narratives
- Proficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting).
- Ability to synthesize complex data into clear, actionable insights
Preferred Qualifications:
- Master's degree in a related discipline
- Experience applying Agile and AI-enabled research methods with direct experience in Agile sprint environments or product pods
Additional Information
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.
Equal Employment Opportunity
Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at ADA@fbin.com and let us know the nature of your request along with your contact information.
Important Notice: Protect Yourself from Fraudulent Job Postings
To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.
About Fortune Brands Innovations
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
10,000+ Employees
Headquarters location
Deerfield, IL, US
Year founded
2011
Website
What Fortune Brands Innovations employees say
Pay
Benefits
Hours and flexibility
Workplace
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