1

Consumer Insight Research Jobs in Cary, IL (NOW HIRING)

Consumer Insights Analyst

Schaumburg, IL · On-site

$105K - $125K/yr

... research, and AI-powered tools to improve the speed and consistency of insight delivery. The ideal candidate is analytical, curious, process-minded, and able to translate complex information into ...

... research, and AI-powered tools to improve the speed and consistency of insight delivery. The ideal candidate is analytical, curious, process-minded, and able to translate complex information into ...

You will also have 1-2 years' relevant work experience in market research. The key is your ability ... As one of the largest product and consumer insights companies in the U.S. and U.K., we have built a ...

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... insight strategies and learning agendas leveraging client feedback, research, analytics, and market ...

Posted today

next page

Showing results 1-20

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What job categories do people searching Consumer Insight Research jobs in Cary, IL look for? The top searched job categories for Consumer Insight Research jobs in Cary, IL are:
What cities near Cary, IL are hiring for Consumer Insight Research jobs? Cities near Cary, IL with the most Consumer Insight Research job openings:

Associate Consumer Insights Manager

Leinenkugel's

Chicago, IL • Hybrid

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday


Job description

Requisition ID: 38767 

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other's successes. 

Here's to crafting careers and creating new legacies. 

Crafted Highlights: 

 

In the role of Associate Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumerfirst thinking and delivering actionable insights. You will champion brand growth through humanled insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forwardlooking insights strategy.

You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.

This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers. 

What You'll Be Brewing:

  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset 

Key Ingredients: 

  •  Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 3 years of consumer research experience (supplier, client or agency) 
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches 
  • Ability to identify and synthesize consumer information to provide insights to key customers 
  • Excellent time management and organizational skills
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses: 

  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities
  • Wecare about our communities, andplay our part to make a difference - from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources
  • Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 


Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.


Job Posting Total Rewards Offerings: $83,200.00 - $109,200.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).


The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.