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Consumer Insight Manager Jobs in Pataskala, OH (NOW HIRING)

The Marzetti Company

Brand Manager

Columbus, OH · On-site

... consumer and market insights into actionable strategies that build brand equity and deliver ... Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional ...

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Consumer Insight Manager information

See Pataskala, OH salary details

$50.9K

$93.4K

$128.3K

How much do consumer insight manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer insight manager in Pataskala, OH is $93,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,900.00 and $104,300.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What job categories do people searching Consumer Insight Manager jobs in Pataskala, OH look for?

The top searched job categories for Consumer Insight Manager jobs in Pataskala, OH are:

What cities near Pataskala, OH are hiring for Consumer Insight Manager jobs?

Cities near Pataskala, OH with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Pataskala, OH as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $93,372 per year, or $44.9 per hour.

Brand Manager

The Marzetti Company

Columbus, OH • On-site

Full-time

Posted 26 days ago

Key responsibilities

  • Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into strategic direction

  • Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans

  • Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness

Job description

Overview
The Brand Manager is responsible for shaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results.
This individual operates across the full business cycle, including understanding performance, identifying implications, making decisions, and setting forward-looking strategy, while leading cross-functional teams to execute with excellence.
Responsibilities • What You'll Do
  • Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into clear strategic direction
  • Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
  • Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
  • Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
  • Establish and manage marketing budgets and optimize investments to maximize ROI and business impact
  • Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
  • Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
  • Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
  • Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
  • Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels
  • Create clear, insight-driven briefs to ensure compelling and consistent brand communication
  • Lead new product launches, including business case development, commercialization planning, and execution
  • Define and support retail and in-store execution strategies, including merchandising and activation (MAPS)
  • Support Sales through customer presentations, trade shows, and development of customer-facing materials
  • Ensure compliance with legal, regulatory, and brand standards
  • Present brand performance, insights, and recommendations to senior leadership
  • Build strong cross-functional and external partnerships to support execution and results
  • Provide leadership, coaching, and development to Assistant Brand Managers or other direct reports

Supervisory Responsibility:
  • May manage Assistant Brand Managers or interns

Qualifications • What You'll Bring
  • Bachelor's degree in Marketing, Business, or related field required; MBA preferred
  • Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles
  • Proven ability to manage P&L and deliver against revenue and profit targets
  • Strong analytical skills with ability to turn data into insights, decisions, and action
  • Experience leading cross-functional teams and influencing without direct authority
  • Experience partnering with Sales, Insights, R&D, and Operations or Supply Chain
  • Experience in innovation, product launches, and commercialization
  • Strong communication, storytelling, and presentation skills

About Us
The Marzetti Company (Nasdaq: MZTI) manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York Bakery™ garlic breads, and Sister Schubert's® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby's® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States.
At Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.

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