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Consumer Insight Manager Jobs in Dulles, VA (NOW HIRING)

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ... Support the translation of consumer and market insights into brand strategy recommendations ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ... Support the translation of consumer and market insights into brand strategy recommendations ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ... Support the translation of consumer and market insights into brand strategy recommendations ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59 - $64/hr

Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ... Support the translation of consumer and market insights into brand strategy recommendations ...

Swisher

Territory Manager II

Arlington, VA · On-site

Stay ahead of consumer, competitive, and industry trends * Translate insights into strategies that ... Use CRM and analytics tools to track performance, measure impact, and refine strategies What You ...

Swisher

Territory Manager II

Arlington, VA · On-site

$60 - $80/hr

Stay ahead of consumer, competitive, and industry trends * Translate insights into strategies that ... Use CRM and analytics tools to track performance, measure impact, and refine strategies What You ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Dulles, VA

Consumer Insight Manager information

See Dulles, VA salary details

$52.5K

$96.1K

$132.1K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Dulles, VA is $96,147.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $107,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What cities near Dulles, VA are hiring for Consumer Insight Manager jobs?

Cities near Dulles, VA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Dulles, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $96,147 per year, or $46.2 per hour.

Economist - Public Insights and Advocacy

Rocket Money

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description

ABOUT ROCKET MONEY
Rocket Money's mission is to empower people to live their best financial lives. We offer members a unique understanding of their finances and a suite of valuable services that save them time and money - ultimately giving them a leg up on their financial journey.
We're looking for an Economist with a passion for translating complex financial data into compelling public insights. This role will be instrumental in shaping public understanding of personal finance trends and advocating for positive change in the financial and consumer services industry. You will use Rocket Money's data to inform the public discussion on personal finance, drive brand awareness via mentions in news media, and enable the company to be seen as a leader and advocate for personal financial well being.
IN THIS ROLE, YOU WILL:
  • Envision and build, from the ground up, compelling, recurring reports on consumer finances using Rocket Money's data. Create an expectation and anticipation for these reports from news media, policy orgs, and other stakeholders that influence public policy.
  • Create and publish blog posts that relate our data insights to current news stories, economic trends, business topics, and regulatory issues.
  • Work with company executives across Rocket Money and Rocket Companies to create a cadence of powerful, compelling talking points for use during media events.
  • Keep abreast of consumer finance trends and news, jumping on opportunities to use Rocket Money's data to further the conversation, generate positive PR, and ultimately drive public policy to the benefit of Rocket Money's users.
  • Generate positive PR by making Rocket Money's unique insights into consumer behavior available to news organizations and public policy organizations.
  • Analyze aggregate user financial data to uncover trends and insights relevant to a general audience.
  • Coordinate and fulfill data driven public relations requests, ensuring our data insights are accurately and repeatably represented in media coverage.
  • Develop and maintain repositories of approved public statements on financial trends and Rocket Money's positions.
  • Work closely with our legal team to coordinate press appearances and ensure all public communications comply with regulations and company policies.
  • Collaborate with cross-functional teams to understand Rocket Money and Rocket Companies products and identify opportunities where our data insights can drive positive change in financial regulations and policies.
  • Represent Rocket Money at industry events, presenting our insights and advocating for consumer-friendly financial and consumer practices.
  • Working with public relations teams, maintain relationships with news and public research/policy advocacy organizations. Create opportunities for Rocket Money to engage in the public conversation.
ABOUT YOU
  • Excellent written and verbal communication skills, with a talent for explaining complex topics to a general audience.
  • Demonstrated familiarity with public relations processes, media interactions, and avenues for public advocacy.
  • 8+ years of experience in data science, economics, statistics, and analytics, preferably in the fintech or financial services sector.
  • 5+ years of experience using data to drive the public conversation for a public company, industry group, or public policy advocacy org.
  • Strong SQL skills and experience working with large datasets. You know how to and always use tools that enable repeatability, transparency, and traceability in the execution of data driven reports.
  • Strong understanding of inferential statistical methods, especially survey/sampling methods. You'll have a formed opinion and go-to approach to re-weighting observations drawn from Rocket Money's user base to make statements about the US population.
  • A deep understanding of personal finance, economic trends, and the regulatory landscape of the personal financial and subscription based business industry.
  • Experience in creating data visualizations and crafting compelling narratives from data insights for wide public dissemination and publication.
  • A proactive mindset and the ability to work independently while collaborating with multiple teams.
  • Excellent time and program management skills - you constantly set expectations and consistently exceed them.

Bonus points if you have:
  • Experience in policy advocacy or working with regulatory or legal bodies to drive change and influence the public conversation.
  • A track record of published articles, blog posts, or media appearances on financial topics.
  • Experience building programs that enable sharing anonymized data with academic researchers, expanding the impact of business data in driving regulatory or legal change.
  • Public speaking experience, particularly in presenting data insights at conferences or to the media.
  • You think of yourself as an economist or a statistician - you might not even love this role title and want to talk about changing it.
WE OFFER
  • Health, Dental & Vision Plans
  • Competitive Pay
  • 401k Matching
  • Unlimited PTO
  • Lunch daily (in-office only)
  • Snacks & Coffee (in-office only)
  • Commuter benefits (in-office only)

Additional information: Salary range of $180,000 - $250,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.
The information regarding compensation and other benefits included in this paragraph is the company's current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.
Rocket Money logo

About Rocket Money

Sourced by ZipRecruiter

Rocket Money's mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money - ultimately giving them a leg up on their financial journey.

Industry

Finance and insurance

Company size

51 - 200 Employees

Headquarters location

Silver Spring, MD, US

Year founded

2015

Social media

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