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Consumer Insight Manager Jobs in Dulles, VA (NOW HIRING)

AstraZeneca

Senior Manager, Insights

Gaithersburg, MD · On-site

... Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market ... Continuously assess priorities on market research / insight plans and execute market research ...

AstraZeneca

Senior Manager, Insights

Gaithersburg, MD · On-site

... Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market ... Continuously assess priorities on market research / insight plans and execute market research ...

Nestle

Director Brand Marketing

Arlington, VA · On-site

Consumer Insights and Empathy * Marketing Strategy * Financial Acumen * Category and Shopper Acumen ... Experience in a manager position on a key brand or portfolio within a company, in a proven End-to ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Dulles, VA

Consumer Insight Manager information

See Dulles, VA salary details

$52.5K

$96.1K

$132.1K

How much do consumer insight manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for consumer insight manager in Dulles, VA is $96,147.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $107,400.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities near Dulles, VA are hiring for Consumer Insight Manager jobs? Cities near Dulles, VA with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Dulles, VA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $96,147 per year, or $46.2 per hour.

Senior Manager, Insights

AstraZeneca

Gaithersburg, MD • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

AstraZeneca rating

8.4

Company rating: 8.4 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

22nd of 86 rated pharmaceutical

Job description

The Insights Senior Manager & Pan-Franchise Projects Coordinator, US Oncology Lung Franchise generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments - HCP and Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market research. They apply strong analytical and critical thinking skills to guide brand teams in making key decisions. They inform brand performance and forecasts, develop promotional tactics, and build overall brand strategy. They coordinate pan-franchise projects on behalf of the Lung Team, including enterprise AI systems and portfolio-wide standardization initiatives. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis. This is an individual contributor role, responsible for leading internal projects and external vendors.
This role reports to the Integrated Insights Senior Director for the Lung Franchise and sits within US Integrated Insights - Oncology Business Excellence organization, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics.
Responsibilities:
  • Identify key business needs with collaborators and build research/analysis plans to deliver actionable insights to develop strategy, collaborating closely with forecasting and analytics colleagues

  • Continuously assess priorities on market research / insight plans and execute market research projects with minimal supervision by leading external agency work; develop and maintain market research project budget

  • Second only to Integrated Insights Sr. Director of a franchise in ability to translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to brand leadership

  • Apply AI tools to primary market research execution & analysis; drive assessment and adoption of novel AI techniques

  • Build presentations that clearly and succinctly highlight the actionable insights combined with business implications & options

  • Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues

  • Coordinate insights metrics and benchmark tracking for the brand (e.g., ATU, Chart Audit), conveying the perspectives of HCPs and consumers for the brand

  • Lead US commercial competitive intelligence for relevant launched / launching treatments, providing insight to changing market dynamics and strategic implications

  • Create the integrated insights picture for the brand, weaving together primary market research, secondary analysis, and analytics from US Business Excellence colleagues

  • Manage data access for enterprise projects, coordinating integration of AI systems and dashboarding/reporting updates on behalf of the Lung Franchise

  • Partner or equivalent experience with the Senior Director and other cross-functional leadership to continuously improve processes and system builds for optimal and efficient output enabling strategic decision-making

Leadership Capabilities:
  • Passion for Customers: Understands one's customers and uses that insight to provide value; Highly consultative with ability to build credibility and relationships with key collaborators.

  • Thinks Strategically: Strategic and critical thinking skills to quickly identify and act on opportunities, combining forethought with action.

  • Acts Decisively: Makes and acts on decisions quickly and effectively; Comfort with ambiguity and the courage to take smart risks to solve problems.

  • Works Collaboratively: Actively creates and promotes cross-boundary collaboration to achieve better business results.

  • Ability to influence: Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of business performance infused with insight and business implications/actions to be considered.

  • Drives Performance: Holds self and others accountable for the achievement of performance expectations. Builds an environment that enables others to perform at their best.

Essential Experience/Qualifications
  • Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)

  • 4+ years of experience at a pharmaceutical / biotechnology manufacturer or working in the biopharmaceutical industry (e.g., management consulting, market research, data/analytics, investment banking)

  • 2+years of primary market research and analytical experience applying varied primary research techniques and secondary information analysis

  • Proven ability to influence laterally and vertically

  • Strong understanding of primary market research tools and techniques

  • Experience with novel AI methodologies

Desired Experience/Qualifications
  • Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)

  • Experience synthesizing primary market research with analytics/secondary data to create a more robust understanding (e.g. commercial performance tracking)

  • Insights launch experience with a new brand or indication

  • Experience working in Oncology

  • Experience leading cross-functional teams

The annual base pay for this position ranges from $ 122,121 to $ 183,182. Our positions offer eligibility for various incentives-an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
Why AstraZeneca:
AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.
This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life.
Date Posted
05-Aug-2026
Closing Date
18-Aug-2026
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

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