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Consumer Insight Manager Jobs in Dulles, VA (NOW HIRING)

Fmi

Manager, Research & Insights

Arlington, VA · On-site

$65 - $85/hr

By pursuing these activities, FMI provides leadership and advocacy for the food and consumer ... To support and manage FMI research & insights initiatives on key industry issues and topics that ...

Nestlé S.A.

Director Brand Marketing

Arlington, VA · On-site

$175 - $235/hr

Consumer Insights and Empathy * Category and Shopper Acumen * End‑to‑End (E2E) Thinking CRITICAL EXPERIENCES: * Minimum of 5-7 years of experience as a Marketing Manager, with proven ability to ...

Nestle

Director Brand Marketing

Arlington, VA · On-site

Consumer Insights and Empathy * Marketing Strategy * Financial Acumen * Category and Shopper Acumen ... Experience in a manager position on a key brand or portfolio within a company, in a proven End-to ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Dulles, VA

Consumer Insight Manager information

See Dulles, VA salary details

$52.5K

$96.1K

$132.1K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Dulles, VA is $96,147.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $107,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What cities near Dulles, VA are hiring for Consumer Insight Manager jobs?

Cities near Dulles, VA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Dulles, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $96,147 per year, or $46.2 per hour.

Manager, Project Manager - Consumer Behavior Analytics

Capital One

Mclean, VA

Full-time

Posted 2 days ago

New

Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 148 frontline employees who took The Breakroom Quiz

88th of 174 rated banks

Job description

Manager, Project Manager - Consumer Behavior AnalyticsAbout the Team
Marketing and product innovation are the engines of growth at Capital One. To exceed rising customer expectations for personalized, seamless, and delightful interactions, we require a robust, unified, and accurate data foundation. The Consumer Behavior Analytics (CBA) team-situated within Enterprise's Data, Assistance & AI (DA&AI)-plays a critical role in establishing and maintaining this foundation.

About the Role

We are seeking a proactive and autonomous Manager, Project Management to lead execution within our Data Governance, Consumption, and Insights domain. In this role, you will support initiatives to drive global privacy compliance, data convergence, and support the Consumer Digital Behavior Data Product (CDBDP). You will serve as a key operational leader driving large-scale change management, including project managing the migration of thousands of customers from legacy Potomac to CBA, and fully owning the DORC (Data Ownership & Governance Controls) process.

Key Responsibilities

  • Global Data Governance & Privacy Adherence: Lead processes and workflows expanding CBA capabilities to be in compliance with GDPR and international data privacy regulations

  • Platform Migration & Change Management: Drive and project manage the end-to-end migration of thousands of customers transitioning off legacy platforms to the CBA platform.

  • DORC Process Ownership: Fully own, execute, and streamline the Data Ownership & Governance Controls (DORC) framework which ensures data standardization across the CBA ecosystem.

  • Data Product Support (CDBDP): Partner with Product and Engineering to support operations, governance, and consumption capabilities for the Consumer Digital Behavior Data Product (CDBDP).

  • Core Governance & Stewardship: Support horizontal SPRO governance, act as a performing data steward, and help manage data scan remediations to maintain a well-managed data foundation.

Key Competencies

  • Communication: Engages in meaningful rituals with leadership and cross-functional teams to provide visibility into milestones and blockers. Crafts data-backed narratives tailored to diverse stakeholder audiences and drives consensus across conflicting viewpoints.

  • Problem Solving: Operates independently in ambiguous environments to structure complex strategic projects. Applies structured problem solving to shift manual compliance and operational workflows into scalable, automated solutions.

  • Job-Specific Execution: Consistently executes enterprise frameworks, complex compliance initiatives, and network stewardship end-to-end with high accuracy and minimal leadership prompting.

Basic Qualifications:

  • Bachelor's Degree or Military experience

  • At least 4 years of process or project management experience

Preferred Qualifications:

  • Lean, Six Sigma, Business Process Management certification or Project Management Certification

  • 5+ years of experience in Process management

  • 5+ years of experience in Project management

  • 2+ years of experience in People management

  • 1+ years of experience working with Product and Technology teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Project Management


Richmond, VA: $138,100 - $157,700 for Manager, Project Management


New York, NY: $165,700 - $189,200 for Manager, Project Management


Riverwoods, IL: $138,100 - $157,700 for Manager, Project Management


San Francisco, CA: $165,700 - $189,200 for Manager, Project Management







Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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