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Consumer Insight Manager Jobs in Denver, CO (NOW HIRING)

VASA Fitness

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

... how consumer insight informs marketing strategy, operations, product launches, and long-term ... Manage the day-to-day operations of VASA's member insights community, including member recruitment ...

HomeDog

Manager of Consumer Experience

Denver, CO · On-site

$65 - $90/hr

Manager of Consumer Experience - HomeDog Do you want to be a core part of building the culture of a startup business that caters to dogs, people, and a growing community? If so, HomeDog is looking to ...

Zero Homes

Insights Manager

Denver, CO · On-site

$115 - $150/hr

Consumer & Market Insights Manager Denver, Colorado Growth / Full-Time / On-site About Us Our mission is to rebuild American communities through healthy, affordable homes. At Zero Homes, we operate ...

Zero Homes

Insights Manager

Denver, CO

$115K - $150K/yr

Consumer & Market Insights Manager Denver, Colorado Growth / Full-Time / On-site About Us Our mission is to rebuild American communities through healthy, affordable homes. At Zero Homes, we operate ...

Zero Homes

Insights Manager

Denver, CO · On-site

$115K - $150K/yr

Consumer & Market Insights Manager Denver, Colorado Growth / Full-Time / On-site About Us Our mission is to rebuild American communities through healthy, affordable homes. At Zero Homes, we operate ...

Zero Homes

Insights Manager

Denver, CO · On-site

$115K - $150K/yr

Consumer & Market Insights Manager Denver, Colorado Growth / Full-Time / On-site About Us Our mission is to rebuild American communities through healthy, affordable homes. At Zero Homes, we operate ...

Socket.dev

Chief Marketing Officer (TNF)

Denver, CO · On-site

$303 - $379/hr

Leverage AI, consumer insights, analytics, and emerging technologies to continuously improve ... Own the budget management and allocation, Marketing Return on Investment (MROI) effectiveness and ...

New

Vans

Chief Marketing Officer (TNF) (Denver)

Denver, CO · On-site

Leverage AI, consumer insights, analytics, and emerging technologies to continuously improve ... Own the budget management and allocation, Marketing Return on Investment (MROI) effectiveness and ...

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Consumer Insight Manager information

See Denver, CO salary details

$54.6K

$100K

$137.4K

How much do consumer insight manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight manager in Denver, CO is $99,980.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,300.00 and $111,700.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Denver, CO?

For Consumer Insight Manager jobs in Denver, CO, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Denver, CO look for?

The top searched job categories for Consumer Insight Manager jobs in Denver, CO are:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Denver, CO as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $99,980 per year, or $48.1 per hour.

Consumer Insights Manager

VASA Fitness

Greenwood Village, CO • Hybrid

$92K - $106K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Key responsibilities

  • Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.

  • Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.

  • Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.

VASA Fitness rating

5.1

Company rating: 5.1 out of 10

Based on 36 frontline employees who took The Breakroom Quiz

52nd of 63 rated gym and leisure clubs

Job description

POSITION TITLE: Consumer Insights Manager
REPORTS TO: Director of Consumer Insights
LOCATION: Corporate -- CO Office
Hybrid schedule (Tuesday, Wednesday, Thursday in office)
COMPENSATION: $92,000-$106,500 annual

JOIN OUR TEAM

VASA Fitness is growing rapidly—and we’re investing in a stronger understanding of the members and communities we serve. We’re looking for a Consumer Insights Manager who wants to work inside a growing brand, close to the teams using the research, and take ownership from program launch through organizational integration.

This role will help manage and scale VASA’s established Voice of Customer, brand-tracking, and member research programs. You’ll oversee research platforms, vendors, timelines, data quality, and deliverables while turning complex findings into clear, compelling presentations that teams across the organization can understand and use.

This is an ideal opportunity for someone with a consumer research background who also enjoys the operational side of insights: creating structure, keeping multiple programs moving, and helping make consumer insights accessible and useful across the organization. With significant investment in VASA’s insights capabilities and strong support from leadership, you’ll join at an exciting stage in the brand’s growth and help shape how the voice of the consumer is shared throughout the organization.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

  • Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.

KEY RESPONSIBILITES AND COMPETENCIES
  • Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
  • Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
  • Own response coding, open-text quality assurance, and data integrity across active listening programs.
  • Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
  • Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
  • Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
  • Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
  • Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
  • Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
  • Support creative and product decisions through structured concept and copy testing.
  • Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
  • Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
  • Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.

QUALIFICATIONS

  • 3-5 years of experience in consumer insights, market research, or a related field.
  • Hands-on Qualtrics experience, including survey programming, logic builds, and data management.
  • Familiarity with online research communities or member panels; direct experience managing a community or panel is strongly preferred.
  • Comfort working with social listening tools.
  • Strong data hygiene and quality-assurance skills, with the ability to identify and resolve data issues before they affect downstream work.
  • Curiosity about AI and its impact on research workflows; experience using AI tools for synthesis, reporting, survey design, or integration into research technology stacks is a strong differentiator.
  • Comfort partnering with data and analytics teams and working with research and behavioral datasets.
  • Clear written and verbal communication skills, with the ability to translate complex or messy data into actionable insights for non-research audiences.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

  • Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
  • Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
  • Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
  • Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer

Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111

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