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Consumer Insight Manager Jobs in Columbia, SC (NOW HIRING)

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Consumer Insight Manager information

See Columbia, SC salary details

$49K

$89.9K

$123.5K

How much do consumer insight manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for consumer insight manager in Columbia, SC is $89,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $100,400.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Columbia, SC? For Consumer Insight Manager jobs in Columbia, SC, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Columbia, SC look for? The top searched job categories for Consumer Insight Manager jobs in Columbia, SC are:
What cities near Columbia, SC are hiring for Consumer Insight Manager jobs? Cities near Columbia, SC with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you

Retail Sales & Merchandising Representative

Premium Retail Services

Lexington, SC

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 13 days ago

Premium Retail Services rating

4.9

Company rating: 4.9 out of 10

Based on 101 frontline employees who took The Breakroom Quiz

72nd of 72 rated business consultants

Job description

The Retail Sales Representative plays a vital role in promoting nationally distributed, highly recognized products for our great group of long-standing clients. Enjoy working with well-known, nationally recognized products within your favorite convenience and retail stores while building and maintaining professional working relationships with store management and associates. This role is a great opportunity for an energetic, personable individual who can develop strong, lasting relationships quickly and is driven by success.


Why Join CROSSMARK?

  • Competitive weekly pay + paid training.
  • Drive time + mileage reimbursement.
  • Health, vision, dental, short-term disability, life insurance, 401(k), and more are available.
  • Flexible, daytime schedule. No evenings or weekends.
  • Employee Referral Bonus! Share our opportunities with your friends and family


What You'll Do:  

  • Gain shelf placement by selling new and promotional items.
  • Sell and build product displays.
  • Stock shelves with products.
  • Build rapport with store management and staff.
  • Ensure planogram compliance with correct pricing and signage.
  • Monitor inventory levels and suggest order quantities to management.


What We're Looking For:

  • Must be 18 years of age or older.
  • Must be comfortable using a smart device.
  • Ability to work independently with integrity and professionalism.
  • Physical ability to regularly lift 25lbs and occasionally up to 50lbs.
  • Must have reliable transportation and willingness to travel to multiple stores in a territory.
  • Must be willing to transport required materials
  • Retail and/or customer service experience preferred.


At CROSSMARK, we keep things simple: we help consumer brands succeed in retail. With more than 100 years of experience, we've built a reputation for being dependable, honest, and results-driven. From retail merchandising to sales and marketing insights, our team makes sure the brands we represent look great, sell strong, and stay competitive at every major U.S. retailer.


We believe in hard work, doing right by others, and always looking for a smarter way forward. Whether you're just starting out or bringing years of experience, you'll find opportunities to grow, contribute, and make a real impact at CROSSMARK.


CROSSMARK is a part of Acosta Group-a collective of the industry's most trusted retail, marketing, and foodservice agencies reimagining how people connect with brands throughout the shopping journey.

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