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Consumer Data Analyst Jobs (NOW HIRING)

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications. * Develop expertise in the outdoor consumer and consumer journey, serving as ...

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications. * Develop expertise in the outdoor consumer and consumer journey, serving as ...

Data Analyst Location: UT Federal Credit Union Corporate Headquarter (Onsite) At UT Federal Credit ... In the event that information from a consumer report obtained about you from a consumer reporting ...

$70 - $100/hr

* The Data Analyst supports the U ... S. Consumer Services organization by analyzing business performance, customer behavior, and retail ...

New

Data Analyst

Ogden, UT · On-site

$70 - $100/hr

Data Analyst HydroJug, Inc. -- Ogden, UT (On-Site) | Systems About the Role The Data Analyst ... HydroJug, Inc. is a consumer brand headquartered in Ogden, Utah, designing and selling premium ...

New

About the Role You'll join one of our sector teams - covering industries like consumer goods ... As a Data Analyst, you'll ramp quickly onto a portfolio of data products, building deep expertise ...

Data Analyst

OR · On-site +1

About the Role You'll join one of our sector teams - covering industries like consumer goods ... As a Data Analyst, you'll ramp quickly onto a portfolio of data products, building deep expertise ...

About the Role You'll join one of our sector teams - covering industries like consumer goods ... As a Data Analyst, you'll ramp quickly onto a portfolio of data products, building deep expertise ...

Data Analyst

OR · On-site +1

About the Role You'll join one of our sector teams - covering industries like consumer goods ... As a Data Analyst, you'll ramp quickly onto a portfolio of data products, building deep expertise ...

Data Analyst

Skillman, NJ · On-site

$18 - $23/hr

Analyze and scrub incoming data files containing consumer information to identify potential errors and ensure all required/expected data elements are present * Manipulate and convert data files to ...

Data Analyst

Skillman, NJ · On-site

$18 - $23/hr

Analyze and scrub incoming data files containing consumer information to identify potential errors and ensure all required/expected data elements are present * Manipulate and convert data files to ...

Showing results 21-40

Consumer Data Analyst information

See salary details

$34K

$82.6K

$136K

How much do consumer data analyst jobs pay per year?

As of Aug 21, 2026, the average yearly pay for consumer data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What is a consumer data analyst?

A Consumer Data Analyst is a professional who collects, processes, and analyzes data related to consumer behavior, preferences, and trends. They use statistical tools and data visualization techniques to interpret complex datasets, helping businesses understand their customers and make data-driven decisions. Consumer Data Analysts often collaborate with marketing, sales, and product teams to provide insights that can improve products, services, and overall customer experience. Their work is crucial for organizations aiming to optimize marketing strategies and increase customer satisfaction.

What are the key skills and qualifications needed to thrive as a consumer data analyst, and why are they important?

To thrive as a Consumer Data Analyst, you need strong analytical skills, proficiency in statistics, and a degree in data science, statistics, or a related field. Familiarity with data analysis tools such as SQL, Python, R, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication skills help analysts interpret data accurately and present actionable insights clearly to stakeholders. These skills are essential for transforming complex consumer data into strategic business decisions that drive growth and competitiveness.

How do consumer data analysts typically collaborate with marketing and product teams to drive business insights?

Consumer Data Analysts frequently work alongside marketing and product teams by translating raw consumer data into actionable insights. They help identify trends in customer behavior, segment audiences, and evaluate the effectiveness of campaigns or product features. Regular meetings, dashboard presentations, and collaborative workshops are common, ensuring that analytics inform strategic decisions. This cross-functional teamwork not only enhances the impact of their analyses but also provides opportunities for analysts to contribute directly to business growth.

What is the difference between Consumer Data Analyst vs Market Research Analyst?

AspectConsumer Data AnalystMarket Research Analyst
Required CredentialsBachelor's in Data Science, Statistics, or related field; proficiency in data analysis toolsBachelor's in Marketing, Business, or related field; knowledge of research methods
Work EnvironmentData-focused roles within companies, analyzing consumer behaviorResearch firms or marketing departments conducting market studies
Employer & Industry UsageRetail, e-commerce, consumer servicesAdvertising, market research firms, consulting
Search & Comparison IntentUnderstanding consumer data analysis rolesUnderstanding market research roles

Consumer Data Analysts focus on analyzing consumer behavior and preferences using data analytics tools, often working within companies to inform marketing strategies. Market Research Analysts conduct broader market studies to understand industry trends and consumer insights, typically working for research firms or marketing departments. While both roles involve understanding consumers, the Consumer Data Analyst emphasizes data analysis, whereas the Market Research Analyst emphasizes research methodologies.

More about Consumer Data Analyst jobs

What cities are hiring for Consumer Data Analyst jobs?

Cities with the most Consumer Data Analyst job openings:

Infographic showing various Consumer Data Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $82,640 per year, or $39.7 per hour.

Assoc. Manager - Marketing Science-Consumer Data Insights & Analytics

PepsiCo

Purchase, NY • On-site

$93K - $156K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago


PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 896 frontline employees who took The Breakroom Quiz

152nd of 440 rated food and drinks producers


Job description

Overview

Do you have a passion for using data to understand consumer behavior?  If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to become the Associate Manager for our consumer data ecosystem analytics.

This is a unique and future-forward role that will work across the PepsiCo portfolio of brands to deliver increased ROI from our consumer data ecosystem investments by deeply understanding business needs and delivering solutions.

Responsibilities

In this role, you will be responsible for: 

  • Developing and executing a strong technical understanding of PEP data resources alongside business problems to solve, in order to unlock use cases and drive continuous improvement of our capabilities.
  • Managing consumer data roadmap projects from ideation through to development and delivery (e.g. data refreshes and audits, data integration updates), requiring excellent cross-functional collaboration and project management between technical teams & business teams. 
  • New capability rollout & communication to stakeholder groups across insights, brand, media, marketing science & others. 
  • Managing ad hoc insights projects for cross-functional stakeholder groups, from intake through to delivery, including prioritization and quantifying impact/ value. 

Compensation and Benefits:

  • The expected compensation range for this position is between $93,500 - $156,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications 
  • Bachelor's degree required
  • 4+ years of experience in consumer data, insights, audience, media, marketing or related fields, ideally within CPG
  • Cloud platform familiarity, ideally Snowflake
  • Must have SQL experience.  Python recommended but not required
  • Comfortable with Statistics
  • Understanding of how to leverage data for insights, media, and measurement, including experience working with technical teams to deliver business objectives
  • Strong Business Acumen: You understand how brand marketers and business operators think, and you know how to structure data to answer their specific questions
  • Proven ability to tackle ambiguous, open-ended business problems by designing end-to-end analytical approaches-scoping, coding, extracting insights, and delivering stakeholder-ready presentations including strategic recommendations
  • Strong written and verbal communication skills, including presentation and storytelling skills 
  • Ability to collaborate, especially with technical teams, and to build excellent cross-functional working relationships
  • Ability to translate complex technical concepts into clear vision and use cases  
  • Organizational and project management skills, with the ability to manage multiple projects at once and prioritize accordingly 
  • Location: Purchase, Chicago, Plano
>

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.   

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.   

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age   

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.   

Please view our Pay Transparency Statement   

Employment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965