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Consumer Behavior Intern Jobs in California (NOW HIRING)

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Consumer Behavior Intern information

What are the key skills and qualifications needed to thrive as a Consumer Behavior Intern, and why are they important?

To thrive as a Consumer Behavior Intern, you typically need a background in psychology, marketing, or business, with strong analytical and research skills. Familiarity with data analysis tools such as SPSS, Excel, or Google Analytics, as well as experience in survey platforms, is highly valuable. Strong communication, attention to detail, and curiosity help you interpret data insights and effectively collaborate with team members. These competencies are crucial for understanding consumer motivations and providing actionable recommendations that drive business strategies.

What is the difference between Consumer Behavior Intern vs Market Research Intern?

AspectConsumer Behavior InternMarket Research Intern
Required CredentialsEnrolled in marketing, psychology, or related fields; some internships may prefer coursework in consumer insightsEnrolled in marketing, business, or social sciences; coursework in research methods is common
Work EnvironmentTypically in marketing departments, consumer insights teams, or advertising agenciesOften in market research firms, marketing departments, or consulting agencies
Employer & Industry UsageUsed by companies focusing on understanding consumer preferences and behaviorsUsed by firms conducting market analysis and competitive research

The Consumer Behavior Intern focuses on understanding consumer preferences and insights, often working closely with marketing teams. In contrast, the Market Research Intern conducts broader market analysis, including data collection and competitive research. Both roles require similar educational backgrounds but differ in their specific focus areas within marketing and research industries.

What types of projects and responsibilities can a Consumer Behavior Intern expect during their internship?

As a Consumer Behavior Intern, you will typically be involved in tasks such as assisting with market research, analyzing consumer data, and contributing to the design and execution of surveys or focus groups. You may also help in preparing reports that summarize insights on consumer trends and preferences, and support senior team members in brainstorming strategies to improve customer engagement. Collaboration with marketing, product development, and data analytics teams is common, giving you valuable exposure to cross-functional dynamics and the broader business impact of consumer insights.

What does a Consumer Behavior Intern do?

A Consumer Behavior Intern assists organizations in understanding how customers make purchasing decisions by collecting and analyzing data on consumer habits, preferences, and motivations. They may support surveys, focus groups, or data analysis to help businesses tailor their marketing strategies. Interns often work closely with marketing and research teams to interpret findings and offer recommendations for product development and customer engagement. This role provides valuable hands-on experience in market research and consumer psychology.
What are popular job titles related to Consumer Behavior Intern jobs in California? For Consumer Behavior Intern jobs in California, the most frequently searched job titles are:
What cities in California are hiring for Consumer Behavior Intern jobs? Cities in California with the most Consumer Behavior Intern job openings:
Infographic showing various Consumer Behavior Intern job openings in California as of July 2026, with employment types broken down into 31% Internship, 63% Full Time, and 6% Part Time. Highlights an 74% In-person, 13% Hybrid, and 13% Remote job distribution.
Category Manager Project Intern (TikTok Shop - Fashion) - 2026 Start (BS/MS)

Category Manager Project Intern (TikTok Shop - Fashion) - 2026 Start (BS/MS)

TikTok

Los Angeles, CA • On-site

$23.75/hr

Full-time, Internship

Medical, Life

Posted 23 days ago


TikTok rating

8.2

Company rating: 8.2 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

107th of 245 rated software companies


Job description

Responsibilities
About the Team The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping. The TikTok Shop US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The team is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities: - Industry & Market Analysis: Research industry trends in the Fashion category, focusing on leading merchants, product assortment, seasonality, and pricing patterns. - Strategic Insights: Compile and deliver research reports with actionable insights to support leadership decision-making, ensuring alignment between market dynamics and category growth strategy. - Seller Activation: Conduct initial outreach via phone, email, or chat to introduce the opportunity and assess seller interest. - Seller Operations & Communication: Develop and maintain a structured approach (e.g., surveys, interviews, trackers) to collect qualitative and quantitative feedback from existing sellers. Synthesize seller insights into concise reports that help identify common operational pain points (e.g., order processing, logistics, product uploads). - Relationship Management: Act as a point of contact for day-to-day seller queries, concerns, and assistance - ensuring timely responses and escalation when needed.
Qualifications
Minimum Qualifications: - Currently pursuing an Bachelor's or Master's degree, with strong interest in e-commerce and the fashion industry, including market trends, leading brands, and consumer behavior. - Strong analytical and problem-solving abilities; proactive, detail-oriented, and capable of conducting both qualitative and quantitative research to generate actionable insights. - Excellent communication and cross-team collaboration, skilled at moving things forward. - Passion for business and aim for higher goals. Preferred Qualifications: - Internship or full-time experience in an e-commerce marketplace business, or retail category management - Familiarity with TikTok content ecosystem, shoppable content, and brand-creator partnerships By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Job Information
[For Pay Transparency]Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $23.75- $23.75.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

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