Competitive Intelligence Jobs in Alberta (NOW HIRING)

We are BLG: Canada's Law Firm. Our culture is one of vigilance and curiosity, Firm-wide collaboration, unfailing mutual respect and dedication. We pride ourselves on having standout talent and delivering an exceptional client experience.

Nous sommes BLG, vos avocats au Canada. Forts d'une culture alliant vigilance et curiosite, nous travaillons en collaboration a l'echelle du cabinet, animes d'un respect sans faille et d'un devouement de tous les instants. Nos ressources remarquables et notre experience client exceptionnelle font notre fierte.
We are a future-minded Firm delivering high-value advice and known for our unwavering commitment to innovation, diversity and inclusion, community involvement and talent development. Learn more about us at www.blg.com.

Resolument tournes vers l'avenir, nous offrons des conseils de grande valeur et nous distinguons par notre engagement indefectible envers l'innovation, la diversite et l'inclusion, la collectivite et le perfectionnement professionnel. Rendez-vous sur www.blg.com pour en savoir plus sur le cabinet.

Senior Specialist, Marketing and Communications (Email Marketing and Events Promotion)

The Senior Specialist, Marketing and Communications is a hybrid communications and marketing role with two distinct areas of responsibility: legal focus and practice area marketing and communications strategy and Email Marketing and Event Promotions channel leadership.
As a legal focus and practice area marketing and communications strategist, this role builds genuine relationships with practice and focus group leaders, lawyers and Business Development (BD) team members, developing a deep understanding of the firm's legal services, clients, markets and strategic priorities to develop tailored communications and marketing strategies and content across all channels.

As the firm's subject matter expert in Email Marketing and Events, this role develops email marketing and event promotions best practices, frameworks and playbooks that support the entire Marketing and Communications team to apply.
This is a role for someone who builds real relationships, understands the business of law and brings both communications discipline and marketing rigour to every initiative - not because they're asked to, but because that's how they work. If that excites you, this is your seat.

Success is measured through lead generation, brand awareness and email marketing and events performance (campaign engagement, registration conversion, audience reach and content resonance) - and through the relationships you build with lawyers and BD partners along the way. You're proactive, detail-oriented and accountable. You bring energy and you thrive in a dynamic, transparent environment where great work is recognized and ownership is real.

This role is replacing a current vacancy.

Practice and Focus Group: Strategy

Serve as the dedicated marketing and communications strategist to assigned practice and focus groups:

• Build and maintain deep working knowledge of assigned legal services, markets, client segments, competitive landscape and strategic priorities through active engagement with lawyers and BD team members
• Develop strong working relationships with lawyers and practice leaders, attending meetings, understanding business strategy and providing proactive communications and marketing counsel and identifying opportunities rather than waiting for requests
• Collaborate with aligned BD team members to receive business priorities, provide audience intelligence and channel performance data that informs targeting and positioning decisions, and align all marketing and communications activities with BD strategy
• Apply competitive intelligence, AI tools and data-driven thinking to strengthen communications and marketing effectiveness for assigned groups

Email Marketing and Events: Firm-wide Channel Strategy and Leadership

For assigned focus and practice groups:

• Develop and execute bilingual, integrated email marketing and event promotion campaigns for assigned groups - including campaign architecture, audience segmentation, messaging and performance optimization; and
• Coordinate with the Digital Marketing team on technical build and deployment (this role develops the strategy, writes the content and designs the campaign approach; the Digital Marketing team handles technical execution).

Firm-wide channel leadership:

• Develops and owns the firm-wide email marketing channel and event promotion strategy alongside the Senior Manager, Brand and Market Strategy;
• Develop and maintain email marketing and event promotion best practices, playbooks, templates and training materials - which are shared with and adopted by all other Marketing and Communications team members for use in their own group work;
• Lead event promotion strategy firm-wide including webinar programs, conference marketing frameworks and client event campaign approaches;
• Advise on email campaign funnel design, trigger logic, content sequencing and nurture workflows so all practice area leads can brief the Digital Marketing team effectively;
• Ensure CASL compliance across all email marketing initiatives; provide compliance guidance to the full team alongside the CRM team; and
• Monitor email platform changes, deliverability trends and emerging event marketing practices; share insights and briefings with the full team.

Practice and Focus Group: Communications, Content Strategy and Campaign Development

• Design and execute bilingual, integrated communications and marketing campaigns for assigned groups, covering strategy, messaging, channel selection, budget allocation and success metrics
• Draft, edit and proof high-quality content across formats including social media, news releases, thought leadership, website pages, email campaigns and internal communications
• Manage event and webinar communications and promotion for assigned groups

Practice and Focus Group & Email Marketing + Event Promotion: Performance Intelligence, Measurement and Collaboration

Analyze and apply campaign performance data to continuously improve strategy:

• Partner with colleagues to analyze campaign performance; provide BD team members with audience intelligence and campaign insights that inform business development strategy and targeting decisions
• Apply performance data to continuously improve strategy, audience targeting and campaign investment decisions; contribute to firm-wide analytics initiatives
• Document processes, track what works and share learnings with the team, contributing to a culture of continuous improvement and data-driven decision making
• Collaborate with Creative Services, Digital Marketing, Events, Internal Communications, Rankings and Awards and Linguistics teams to execute coordinated campaigns

Key Competencies:

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism or a related field
• Additional training or certification in digital marketing, email marketing or event management is an asset
• 5-7 years of progressive experience in marketing and communications, with demonstrated growth into strategic roles
• Experience in professional services (legal, accounting, consulting) or B2B marketing environment or experience as an embedded marketing partner to business units or practice groups
• Superior writing, editing and storytelling skills across multiple formats
• Proven communications skills including news release writing, thought leadership coordination and internal communications alignment across campaigns
• Ability to build trusted relationships with senior stakeholders
• Proven expertise in email marketing strategy and campaign planning (best practices, segmentation, funnel design, CASL compliance)
• Understanding of marketing automation strategy and how to advise on campaign architecture (funnel design, trigger logic, content sequencing)
• Strong email copywriting skills (subject lines, body copy, CTAs, nurture sequences)
• Event marketing strategy expertise (webinar promotion, conference marketing, registration campaigns)
• Ability to interpret email and campaign performance analytics and adjust strategy accordingly

Preferred Job Specific Knowledge and Skills

• Experience with Dynamics 365 or similar CRM/marketing automation platform
• Knowledge of webinar platforms (Zoom, Webex, ON24 or similar)
• Familiarity with SiteCore CMS or similar website platforms
• Experience with Google Analytics and other performance dashboards
• Knowledge of Canadian Press style
• Google Analytics certification; email marketing platform certification (Dynamics 365, HubSpot, Marketo or similar)
• Bilingual in English and French is strongly preferred to support French campaigns and bilingual content

Specialiste principale, Marketing et communications (marketing par courriel et la promotion d'evenements)

Les fonctions de specialiste principale, Marketing et communications s'articulent autour de deux axes distincts: d'une part, la mise en uvre d'une strategie reposant sur une perspective juridique et les domaines de pratique du cabinet, et, d'autre part, la gestion du marketing par courriel et de la promotion des evenements.

La personne selectionnee sera appelee a etablir des relations de confiance avec les responsables des groupes de pratique et strategiques, les avocates et les membres de l'equipe Developpement des affaires, de meme qu'a acquerir une connaissance approfondie des services juridiques, des clients, des marches et des priorites du cabinet afin d'assurer une presence coherente sur tous les canaux.

En tant qu'experte du marketing par courriel et de la promotion d'evenements, le/la candidate retenue menera les initiatives en la matiere, en plus d'elaborer les pratiques optimales, les cadres de reference et les guides operationnels a ce sujet destines a ses collegues.

Ce poste s'adresse a une personne capable de nouer de veritables relations, qui comprend les aspects commerciaux du droit et qui apporte discipline et rigueur a chaque projet - non pas parce qu'on le lui demande, mais parce que c'est sa facon de travailler. Si vous vous reconnaissez, postulez!

Le succes dans ce poste se mesurera a la capacite de generer des pistes pour le cabinet, d'accroitre sa notoriete et de stimuler son rendement en matiere de marketing par courriel et de promotion d'evenements (atteinte et engagement de l'auditoire, conversion en inscriptions, portee du contenu), et de tisser des relations avec les avocates et les membres de l'equipe Developpement des affaires. Proactivite, minutie et responsabilisation sont les mots d'ordre. Vous trouverez votre place chez BLG si vous vous demarquez par votre ardeur et que vous aimez travailler dans un environnement dynamique et transparent ou l'excellence est recompensee et ou de reelles responsabilites sont confiees.

Ce poste remplace un poste actuellement vacant.

Vision strategique

S'occuper du marketing et des communications pour les groupes de pratique et strategiques sous sa responsabilite:

• Acquerir et maintenir une connaissance approfondie des services juridiques offerts, des marches, des segments de clientele, du paysage concurrentiel et des priorites, grace a une collaboration etroite avec les avocates et l'equipe Developpement des affaires.
• Etablir des relations de travail solides avec les avocates et les responsables des groupes de pratique en participant a leurs reunions, en comprenant leurs objectifs commerciaux, en leur offrant des conseils proactifs et en prenant les devants pour ce qui est de cibler les occasions a saisir.
• Harmoniser ses activites avec celles de l'equipe Developpement des affaires, suivre les priorites de cette derniere et degager pour elle des donnees sur l'auditoire vise et le rendement des canaux de distribution qui eclaireront ses decisions de ciblage et de positionnement.
• Mettre a profit la veille concurrentielle, les outils d'IA et une approche fondee sur les donnees pour renforcer l'efficacite des activites de marketing et de communication des groupes sous sa responsabilite.

Execution et leadership

Pour les groupes de pratique et strategiques designes:

• Elaborer et mettre en uvre des campagnes bilingues et integrees de marketing par courriel et de promotion d'evenements, y compris la conception des campagnes, la segmentation de l'auditoire, la strategie de communication et l'optimisation du rendement.
• Collaborer avec l'equipe Marketing numerique pour la realisation technique et le deploiement (le/la specialiste principale elabore la strategie, redige le contenu et definit l'approche de la campagne, et l'equipe Marketing numerique se charge de la mise en uvre technique).

Pour l'ensemble du cabinet:

• Mettre sur pied et piloter la strategie globale entourant le marketing par courriel et la promotion d'evenements, en collaboration avec la gestionnaire principale, Marque et strategie de marche.
• Elaborer et tenir a jour des pratiques optimales, des guides, des modeles et du materiel de formation sur le marketing par courriel et la promotion d'evenements, puis les diffuser a l'ensemble des membres de son equipe pour qu'ils et elles les appliquent dans leur travail avec les groupes de pratique et strategiques sous leur responsabilite.
• Diriger la strategie de promotion des evenements a l'echelle du cabinet, notamment pour ce qui touche les programmes de webinaires, les cadres de promotion des conferences et les approches relatives aux campagnes evenementielles destinees aux clients.
• Fournir des conseils sur la conception de l'entonnoir de conversion des campagnes par courriel, le declenchement, l'enchainement des contenus et les flux de travail de maturation, afin que les responsables des domaines de pratique puissent informer efficacement l'equipe Marketing numerique.
• Veiller au respect de la LCAP dans toutes les initiatives de marketing par courriel; fournir des conseils sur la conformite a l'ensemble de son equipe, en collaboration avec l'equipe CRM.
• Suivre l'evolution des plateformes de messagerie electronique, les tendances en matiere de livrabili...