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Communication Director Jobs in Rochester, NY (NOW HIRING)

Cruise Director American Cruise Lines, the largest USA flagged cruise line in the United States, is ... Effectively communicate to guests via the shipboard daily program, television, stage, public ...

The Program Director provides clinical supervision and oversight of all programs' services and works to develop, implement, track, report, and evaluate measurable outcomes. The requirements listed ...

Membership Director

Victor, NY · On-site

$65K/yr

The Membership Director leads the prospecting sales, and onboarding and connection activities ... Leads and directs the marketing, membership, and communications team and overall strategy.

New

Site Director

Webster, NY · On-site

$150K - $190K/yr

Communicate a compelling long-term vision that aligns efforts, resources and employees with the ... Coordinate and direct group activities that include, but are not limited to, the attainment of ...

Director, Nursing

Rochester, NY · On-site

$108 - $155.52/hr

Director, Nursing Regular Full Time 259 Monroe Avenue, Rochester, NY 14607, Rochester, NY, US 30 ... Excellent oral and written English Communication skills Education and Experience * Current NYS ...

Director, Nursing Department: Clinic Position type: Full-Time FLSA: Exempt Job Summary: Join us and ... Excellent oral and written English Communication skills Education and Experience: * Current NYS ...

Site Director

Webster, NY · On-site

$150K - $190K/hr

Communicate a compelling long-term vision that aligns efforts, resources and employees with the ... Coordinate and direct group activities that include, but are not limited to, the attainment of ...

Medical Director

Rochester, NY · On-site

$100/hr

Medical Director Location: CP Rochester WInton Rd, Rochester, NY 14623 Salary: $100.00 Per Hour ... Must have excellent oral and written communication skills. * Must have demonstrated excellent ...

Regional Director, Nursing

Rochester, NY · On-site

$125K - $145K/yr

Regional Director of Nursing Full Time | Travel Required | $125,000-$145,000 annually | Registered ... Excellent leadership, communication, and interpersonal skills * Ability to analyze data, make ...

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Communication Director information

See Rochester, NY salary details

$34.5K

$100.9K

$167.7K

How much do communication director jobs pay per year?

As of Aug 26, 2026, the average yearly pay for communication director in Rochester, NY is $100,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $124,300.00 per year, depending on experience, location, and employer.

What does a communication director do?

A Communication Director is responsible for overseeing an organization’s internal and external communications. They develop and implement communication strategies, manage public relations campaigns, and ensure that messaging aligns with the organization's goals and values. Communication Directors often supervise a team, handle media relations, and may serve as the spokesperson for their organization. Their work helps to build and maintain a positive public image and effectively convey important information to stakeholders.

What are the key skills and qualifications needed to thrive as a communication director, and why are they important?

To thrive as a Communication Director, you need expertise in strategic communication, media relations, brand messaging, and typically a degree in communications or a related field. Familiarity with content management systems, social media analytics tools, and public relations software is commonly required. Exceptional leadership, crisis management, and persuasive writing skills set standout professionals apart in this role. These skills ensure clear, consistent messaging and protect the organization's reputation across multiple channels.

What are some common challenges communication directors face when managing messaging across multiple platforms?

Communication Directors often encounter the challenge of ensuring consistent messaging across diverse channels such as social media, press releases, internal communications, and public statements. Balancing the need for timely responses with accuracy and alignment to the organization's voice requires strong coordination among teams. Additionally, adapting messages for different audiences while maintaining brand integrity can be complex, especially during high-pressure or crisis situations. Effective cross-department collaboration and up-to-date knowledge of digital trends are essential to navigate these challenges successfully.

What is the difference between Communication Director vs Public Relations Manager?

AspectCommunication DirectorPublic Relations Manager
CredentialsBachelor's degree in Communications, Marketing, or related field; often advanced degreesBachelor's degree in Communications, Public Relations, or related field
Work EnvironmentCorporate offices, large organizations, or agenciesPublic relations firms, corporate communications departments
Industry UsageUsed across various industries for internal and external communication strategiesPrimarily in PR agencies and corporate settings managing media and public image
Primary FocusOverseeing overall communication strategies and messagingManaging media relations, press releases, and public image

The main difference between a Communication Director and a Public Relations Manager lies in scope and responsibilities. Communication Directors oversee all communication strategies within an organization, while Public Relations Managers focus specifically on media relations and public image management. Both roles require similar credentials and are vital in corporate communication efforts, but their focus areas differ based on organizational needs.

Is a communication director a stressful job?

A communication director role can be stressful due to the need to manage multiple stakeholders, meet tight deadlines, and handle crisis communication. The job often requires strong organizational skills, adaptability, and the ability to work under pressure, especially during high-profile or sensitive situations.
More about Communication Director jobs

What are the most commonly searched types of Communication jobs in Rochester, NY?

The most popular types of Communication jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Communication Director jobs?

Cities near Rochester, NY with the most Communication Director job openings:

Infographic showing various Communication Director job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $100,939 per year, or $48.5 per hour.

Director of Marketing & Communications

Rochester, NY • On-site

Girl Scouts of Western New York Inc
Non-Profits • 51 - 200 employees

$62K - $65K/yr

Full-time

Posted 2 days ago

New


Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).