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Monster Energy

Vice President, Media

Corona, CA

About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the ... As well as design and lead the media organization, define the agency operating model, and represent ...

Monster Energy

Staff SAP Developer

Corona, CA

$63.50 - $86/hr

About Monster Energy: Forget about blending in. That's not our style. We're the risk-takers, the ... model for developing applications * Design applications utilizing clean core methodology ...

Monster Energy

National Account Manager

Houston, TX

$84K - $114K/yr

About Monster Energy: Forget about blending in. That\'s not our style. We\'re the risk takers, the ... Model exemplary behavior on the team and as an employee/representative of the company. * Build and ...

Monster Energy

POS Global Logistics Manager

Rialto, CA · On-site

About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the ... Analyze data and design new deployment models as needed and based on data analysis, work with ...

Feld Entertainment

Operations Crew Lead

Ellenton, FL · On-site

Properties include Ringling Bros. and Barnum & Bailey, Monster Jam, Disney On Ice, Monster Energy ... Our successful business model requires different perspectives and voices so that we can create the ...

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Vice President, Media

Vice President, Media

Monster Energy

Corona, CA

Other

Posted 9 days ago

Job description

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The VP, Media will lead media strategy, investment, planning, and measurement across the Monster Energy portfolio - Monster Energy, Reign, Bang, NOS, Full Throttle, and Storm. They will direct how the media budget is utilized across all paid channels - linear and connected TV, digital video, paid social, search, programmatic, retail media, audio, and out-of-home - and will be accountable for the performance and efficiency of the investments. The VP will own retail media end-to-end across key large store customers, and convenience-channel networks; and owned media channels; and governs the measurement infrastructure - marketing mix modeling, incrementality testing, and attribution - that informs portfolio investment decisions. As well as design and lead the media organization, define the agency operating model, and represent Monster externally with platform, agency, and measurement partners.

The Impact You'll Make:
  • Build full-funnel U.S. media strategy and channel mix plans across the Monster brand portfolio that ladder to brand and commercial priorities.
  • Co-set the annual U.S. working media budget with the CMO Americas; lead allocation decisions across brands, channels, and pillars throughout the year.
  • Own retail media end-to-end, and convenience-channel networks; integrate retail media planning with shopper marketing and Commercial.
  • Design, hire, develop, and lead the U.S. media organization, including the leadership team across performance media, brand media, retail media, commerce media, measurement, and operations.
  • Establish and govern the U.S. media measurement framework - Marketing Mix Modeling (MMM), incrementality testing, attribution methodology, and clean room partnerships - and use outputs to drive reallocation decisions.
  • Manage agency relationships and specialist roster; lead Agency of Record (AOR) pitches, consolidations, or in-housing transitions; set the in-house vs. agency posture in partnership with the CMO Americas.
  • Lead the testing and learning agenda with disciplined methodology, escalation paths, and decision protocols; ensure quarterly readouts that drive media investment decisions.
  • Own Direct-to-Consumer (DTC) and commerce media - including brand.com performance, Amazon storefront activation, and platform-direct execution - in coordination with Ecommerce and Commercial.
  • Partner with Brand, Creative, Sponsorships, Insights, and Finance peers to integrate media into broader marketing strategy; co-amplify Monster's sports and lifestyle sponsorships through paid media.
Who You Are:
  • Bachelor's Degree preferred in Marketing, Business, Communications, or a related field.
  • 10+ years of experience in media strategy, performance marketing, retail media, and measurement.
  • Experience in the Consumer Packaged Goods (CPG) or beverage industry is strongly preferred.
  • 7+ years of experience in senior leadership roles managing managers of managers, including hands-on experience with team design and building.
  • Advanced fluency with Marketing Mix Modeling (MMM).
  • Expertise with attribution and incrementality tools.
  • Proficiency with retail media platforms(e.g., Walmart Connect, Amazon Ads).
  • Standard productivity tools (Microsoft Office, Google Workspace).
  • Demonstrated track record of designing and standing up media organizations from the ground up.
  • Proven experience managing $100M+ annual working media budgets at scale.
  • Experience integrating acquired brands into a unified media operating model is a strong plus.
Monster Beverage logo

About Monster Beverage

Sourced by ZipRecruiter

Monster Beverage Corporation, headquartered in Corona, CA, US, is a leading player in the beverage industry. Founded in April 1935, originally under the name Hansen's Natural, the company is best known for its remarkably popular line of energy drinks—Monster Energy. The company's portfolio extends beyond energy drinks to include natural beverages, fruit drinks, soda, and more, solidifying its robust presence in the beverage sector. The company was officially renamed to Monster Beverage in 2012, showcasing the strong brand value that its signature Monster Energy drinks have accrued. The mission of Monster Beverage is to innovate and deliver quality beverages that exceed consumer expectations. They've set new industry standards for quality by using the best ingredients in their beverages. Monster Beverage's notable achievements include expanding its products reach to up to 127 countries globally and consistently earning spots in the Forbes 2000 top performing public companies list.

Company size

1,001 - 5,000 Employees

Headquarters location

Corona, CA, US

Year founded

1935

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