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CITYROW

General Manager

Allen, TX · On-site

The General Manager will ensure the studio meets or exceeds financial goals, while providing ... Own key marketing channels from ideation/planning/copywriting through to execution including but ...

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As of Jun 17, 2026, the average hourly pay for commission financial copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.
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General Manager

General Manager

CITYROW

Allen, TX • On-site

Full-time

Posted 6 days ago

Job description

The ideal Manager will oversee all studio functionality from sales to Instructors. The position is a high-profile leadership position that is responsible for the studio's overall direction, coordination, operation, and success. The General Manager will ensure the studio meets or exceeds financial goals, while providing remarkable leadership in areas of customer service, team member relations, sales, in-studio business performance, and member participation.
A CITYROW General Manager is
  • Confident in generating sales and creating member relationships
  • Highly motivated, confident, and a people-focused leader who will be able to provide support to a team of 10-20
  • Someone who has strong problem solving skills, and is a self-starter
  • Able to receive and give performance feedback effectively
  • Able to multitask, prioritize effectively, and delegate when necessary
  • Passionate about fitness, wellness and living a healthy lifestyle
  • Enjoys taking CITYROW classes and has a strong knowledge of the CITYROW concept

General Manager Qualifications:
  • Bachelor's degree in business management, hospitality, or related field
  • 2+ years of retail/service sales or fitness sales experience
  • Ability to manage and drive 2 revenue streams: memberships and retail
  • Must have business knowledge and be focused on driving bottom line revenue
  • Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
  • Solid writing and grammar skills
  • Trustworthy and ability to handle confidential information
  • Ability to excel in a fast changing, diverse environment
  • Highly organized, proficient in data management, ability to prioritize and meet deadlines
  • Ability to work harmoniously with co-workers, clients and the general public
  • Proficient with computers and fitness studio software
  • Must live in close proximity of the studio
  • Full-time; weekend availability
    • Must be flexible with your schedule and time
    • Non traditional hours - day, evening, and/or weekend hours, including holidays and long shifts as the business dictates

General Manager responsibilities include, but are not limited to:
Sales:
  • Manage leads and converting them to members
  • Implement sales process to schedule prospects into trying a class
  • Generate personal sales and train Studio Team in sales
  • Focus on engaging with all guests, selling memberships, class packages, and product offerings
  • Supervise Studio Team Sales Representatives

Marketing:
  • Lead generation including Grass Roots Marketing, Social Media Marketing, and Networking
  • Strategically manage marketing campaigns to generate leads for the studio
  • Own key marketing channels from ideation/planning/copywriting through to execution including but not limited to:
    • Social Media (Instagram, Instagram Stories, + FB Priority)
    • Weekly CITYROW email (using MailChimp to communication weekly marketing initiatives, studio happenings, and press)
  • Run point on special events, activations, and partnerships (e.g.: outdoor pop-ups, team bonding, etc.)
  • Help promote CITYROW to new businesses with ongoing community outreach
  • Manage in-studio marketing and maintenance (i.e. chalkboards, seasonal decor, boards, etc.)

Staffing:
  • Hire and manage all aspects of staffing for the studio, including recruitment, hiring, training, and termination as necessary
  • Supervise, discipline, and advise on pay and termination decisions related to Studio personnel including Sales Associates and Instructors
  • Optimize and publish staff schedule monthly
  • Handle all new hire paperwork and on-boarding
  • Monitor class performance and communicate any schedule changes with the Studio Team

Customer Service:
  • Independently make decisions related to high level customer service
  • Resolve and attend to any client issues/requests
  • Collect outstanding dues
  • Respond to studio customer service email

Operations:
  • Oversee daily operations of the studio
  • Enforce CITYROW policies and procedures
  • Proficiency in revenue reports, attendance reports, etc.
  • Ensure all forms, administrative supplies, and studio literature is stocked and visible
  • Order and manage inventory of studio supplies and sales of merchandise
  • Ensure cleanliness standards are met and maintained at all times
  • Perform ongoing maintenance on studio space and equipment as needed
  • Submit weekly, monthly, and quarterly studio revenue and goal reports
  • Coordinate with any outside vendors when necessary (i.e. towel service, water deliveries, etc.)
  • Attend all applicable CITYROW training/meetings at Corporate or via telephone or web conferencing
  • Any other duties as assigned

Compensation + Benefits:
  • This position offers a very competitive base salary; based on experience and performance
  • Commission paid on sales
  • Opportunity to bonus, based on performance
  • Unlimited growth potential within the company

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchisee, and not to CITYROW Corporate.

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