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How much do college marketing jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for college marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a college marketing professional typically collaborate with campus organizations and departments?

College Marketing professionals often work closely with various campus organizations, student groups, and academic departments to coordinate promotional campaigns, events, and outreach initiatives. Collaboration may involve joint event planning, co-branding opportunities, and sharing resources to maximize student engagement. Building relationships across campus is essential, as it allows marketers to tap into different networks, understand student interests, and tailor messages effectively. Regular meetings, cross-functional teams, and open communication are common practices to ensure alignment and successful campaign execution.

What is college marketing?

College marketing refers to the strategies and activities used by educational institutions or businesses to reach, engage, and attract college students. This can include on-campus events, digital campaigns, social media outreach, influencer partnerships, and promotional offers targeted specifically at the college demographic. The goal is to build brand awareness, encourage student involvement, and drive enrollment or product adoption among college students. College marketing teams often collaborate with student organizations and utilize data-driven tactics to maximize their reach and impact.

What is the difference between College Marketing vs College Admissions Coordinator?

AspectCollege MarketingCollege Admissions Coordinator
Primary FocusPromoting the college to prospective students and the publicManaging the application process and student enrollment
Required SkillsMarketing strategies, communication, brandingCustomer service, administrative skills, knowledge of admissions policies
Work EnvironmentMarketing departments, advertising agencies, college officesAdmissions offices, college campuses
Common CertificationsMarketing certifications, communications degreesAdmissions training, counseling certifications

College Marketing focuses on promoting the institution to attract prospective students, while College Admissions Coordinators handle the application process and enroll students. Both roles are essential in the college recruitment cycle but differ in their core responsibilities and skill sets.

Can I get a college marketing job while in college?

College marketing positions are often available to students, especially those studying marketing, communications, or related fields. These roles may include internships, part-time jobs, or entry-level positions that require strong communication skills and familiarity with social media or digital tools. Many employers value relevant coursework and a proactive attitude in hiring student workers.

What are the key skills and qualifications needed to thrive in college marketing, and why are they important?

To thrive in College Marketing, you need a solid understanding of marketing principles, digital strategy, and student recruitment, often supported by a bachelor’s degree in marketing, communications, or a related field. Familiarity with tools like CRM platforms, analytics software, and social media management systems is typically required. Strong communication, creativity, and the ability to engage diverse audiences are standout soft skills. These competencies are vital for effectively promoting the institution, attracting prospective students, and supporting overall enrollment goals.
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What are the most commonly searched types of College Marketing jobs?

The most popular types of College Marketing jobs are:

What states have the most College Marketing jobs?

States with the most job openings for College Marketing jobs include:

What job categories do people searching College Marketing jobs look for?

The top searched job categories for College Marketing jobs are:

College Marketing jobs near you
Infographic showing various College Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

College Marketing Representative, Seattle - The Orchard

The Orchard

Seattle, WA • On-site

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

About The Orchard
The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
As a paid part-time employee of The Orchard, you'll serve as a key advocate for the artists we distribute. Each month, you'll promote 10-20 artists through a mix of digital and in-person marketing across your campus and college town. You'll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.
In this role, you'll lead listening events, organize campus activations, and create social media content that directly supports our artists. You'll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard's roster.
What you'll do:
  • Organically create awareness of The Orchard's artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
  • Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists
  • Attend our artists' shows to hand out promotional tools and get feedback from fans
  • Submit a detailed report on your marketing successes and initiatives for each campaign you run

Perks:
  • You will gain real world music industry experience that will be a great addition to your resume
  • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
  • You'll have access to inside information that will improve your marketing outreach
  • You'll receive free ticket(s) into our artists' shows & possible meet and greet passes
  • You'll build valuable relationships within your local music industry
  • + many more!

Who you are:
  • You are an Undergraduate Student currently enrolled in a 4 year university in Seattle with a minimum of 2 years left prior to graduation
  • You are able to manage your own hours and be accountable for the work assigned to you
  • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
  • You have availability of 20 hours per week
  • You're well-written, well-spoken, a team player, and an excellent communicator
  • You have transportation methods and live within 30 minutes of Seattle
  • You have a flexible schedule for team conference calls and tour coverage
What Give You:
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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