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College Marketing Jobs (NOW HIRING)

Wofford College

Marketing Coordinator

Spartanburg, SC · On-site

$41K - $57K/yr

OMC oversees the college's marketing and communications strategies and is responsible for all aspects of creative services and photography; digital messaging (web, video and social media); features ...

Wofford College

Marketing Coordinator

Spartanburg, SC

$41K - $57K/yr

OMC oversees the college's marketing and communications strategies and is responsible for all aspects of creative services and photography; digital messaging (web, video and social media); features ...

Gofractional

Interim Chief Marketing Officer

Sarasota, FL · On-site

$80 - $120/hr

Continuous Description The Interim Chief Marketing Officer supports the College's marketing, communications, and public relations functions through the coordination and execution of institutional ...

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How much do college marketing jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for college marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a college marketing professional typically collaborate with campus organizations and departments?

College Marketing professionals often work closely with various campus organizations, student groups, and academic departments to coordinate promotional campaigns, events, and outreach initiatives. Collaboration may involve joint event planning, co-branding opportunities, and sharing resources to maximize student engagement. Building relationships across campus is essential, as it allows marketers to tap into different networks, understand student interests, and tailor messages effectively. Regular meetings, cross-functional teams, and open communication are common practices to ensure alignment and successful campaign execution.

What is college marketing?

College marketing refers to the strategies and activities used by educational institutions or businesses to reach, engage, and attract college students. This can include on-campus events, digital campaigns, social media outreach, influencer partnerships, and promotional offers targeted specifically at the college demographic. The goal is to build brand awareness, encourage student involvement, and drive enrollment or product adoption among college students. College marketing teams often collaborate with student organizations and utilize data-driven tactics to maximize their reach and impact.

What is the difference between College Marketing vs College Admissions Coordinator?

AspectCollege MarketingCollege Admissions Coordinator
Primary FocusPromoting the college to prospective students and the publicManaging the application process and student enrollment
Required SkillsMarketing strategies, communication, brandingCustomer service, administrative skills, knowledge of admissions policies
Work EnvironmentMarketing departments, advertising agencies, college officesAdmissions offices, college campuses
Common CertificationsMarketing certifications, communications degreesAdmissions training, counseling certifications

College Marketing focuses on promoting the institution to attract prospective students, while College Admissions Coordinators handle the application process and enroll students. Both roles are essential in the college recruitment cycle but differ in their core responsibilities and skill sets.

Can I get a college marketing job while in college?

College marketing positions are often available to students, especially those studying marketing, communications, or related fields. These roles may include internships, part-time jobs, or entry-level positions that require strong communication skills and familiarity with social media or digital tools. Many employers value relevant coursework and a proactive attitude in hiring student workers.

What are the key skills and qualifications needed to thrive in college marketing, and why are they important?

To thrive in College Marketing, you need a solid understanding of marketing principles, digital strategy, and student recruitment, often supported by a bachelor’s degree in marketing, communications, or a related field. Familiarity with tools like CRM platforms, analytics software, and social media management systems is typically required. Strong communication, creativity, and the ability to engage diverse audiences are standout soft skills. These competencies are vital for effectively promoting the institution, attracting prospective students, and supporting overall enrollment goals.
More about College Marketing jobs

What are the most commonly searched types of College Marketing jobs?

The most popular types of College Marketing jobs are:

What states have the most College Marketing jobs?

States with the most job openings for College Marketing jobs include:

What job categories do people searching College Marketing jobs look for?

The top searched job categories for College Marketing jobs are:

College Marketing jobs near you
Infographic showing various College Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

College Marketing Assistant

W.W. Norton & Company, Inc.

Manhattan, NY • Hybrid

$48K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Job description

W. W. Norton & Company is seeking a full-time Marketing Assistant to join our college marketing department. Candidates should have a high level of curiosity and eagerness to learn more about marketing and book industry while handling general administrative tasks for the department.

Essential Job Responsibilities Include:

  • Assist with all stages of the design process for marketing materials, including handouts, social, and email graphics.
  • Monitor discipline email inboxes and engaging with instructors' inquiries and requests
  • Managing our internal SharePoint site, ensuring all marketing and sales tools are delivered to the sales reps in a timely manner and sending regular updates about new or updated materials.
  • Play a supporting role in our social media outreach, including executing plans, posting, and contributing creative ideas.
  • Write direct marketing emails and help marketing managers set up email drip campaigns.
  • Assist marketing managers with setting up virtual events and webinars in Pardot and Zoom.
  • Research and convert leads that come through our marketing automation tool
  • Monitor digital exam copy requests, processing them, and following up with instructors.
  • Sales support duties including answering questions from professors, sending sample copies, and posting relevant updates in Salesforce.
  • Formatting, posting, and distributing articles on the Norton Learning Blog.
  • Provide general administrative assistance which could include maintaining book metadata, pulling lists, maintaining marketing databases, scheduling meetings; taking minutes at meetings; check requests; expense and budget reporting, etc.
  • Collaborate with marketing assistant team with hiring and managing college marketing interns.
  • Assist design team with accuracy checks for print materials.
  • Set up surveys and campaigns on SurveyMonkey and BHN.

Please note- this job description is not designed to cover all activities required of the employee.


Required Qualifications:

  • Bachelor's degree
  • Previous experience in the book publishing industry preferred but not required.
  • Extremely well organized and self-motivated, with strong attention to detail and follow-up skills.
  • Strong writing and communication skills, and ability to work well within a team and individually.
  • Proficiency with Outlook, Word, and Excel required; familiarity with a variety of social media platforms, preferred.
  • Knowledge of virtual meeting software (e.g. Zoom and Microsoft Teams) a plus
  • Experience with Adobe Creative Suite, Canva, Vimeo, and email marketing services a plus.
  • Must be able to work regular business hours from our New York City headquarters. This position is eligible for a hybrid work schedule of 3 days in the office and 2 days remote.
  • Employment eligibility to work with W.W. Norton & Company in the US is required.
  • Must have strong time-management skills and a proven ability to prioritize tasks and projects effectively and accurately.

Compensation and Benefits*

Currently available benefits include:

  • Annual compensation for this position is $48,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
  • Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
  • Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
  • Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
  • Disability and life insurances
  • FMLA, parental and other leave
  • Employee Assistance Program (for mental health, financial planning, and other needs)
  • Company-provided laptop
  • Employee discounts on Norton books
  • Limited matching of employee donations to select non-profit organizations

*All policies and benefits described are subject to change at any time.