In a CMI (Competitive Market Intelligence) role, you’ll routinely gather and analyze data on market trends, competitor activities, and industry developments to produce reports and presentations for internal stakeholders. Your work may involve monitoring news sources, synthesizing large sets of quantitative and qualitative data, and presenting findings to marketing, product, or executive teams. Collaboration is common, as you’ll partner closely with sales, product management, and strategy departments to help them make data-driven decisions. Over time, you may also contribute to high-stakes projects or strategic initiatives, offering research-backed recommendations that can significantly impact company direction.