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Cm360 Jobs in Georgia (NOW HIRING)

22Squared

Sr. Media Planner

Atlanta, GA · On-site

Experience with 3rd party ad server (CM360 preferred) * Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in ...

22Squared, Inc

Sr. Media Planner

Atlanta, GA · Hybrid

Experience with 3rd party ad server (CM360 preferred) * Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in ...

Corkyy

Media Planner

Atlanta, GA · Hybrid

Experience with 3rd party ad server (CM360 preferred)Solid understanding of media performance metrics across marketing funnelIs passionate and articulate, and can craft a compelling case ...

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Cm360 information

What are the key skills and qualifications needed to thrive as a cm360 specialist, and why are they important?

To excel as a CM360 specialist, you need a solid understanding of digital advertising, campaign management, and analytics, often supported by experience in digital marketing and a relevant degree. Proficiency with Google Campaign Manager 360, ad trafficking tools, and reporting platforms, as well as certifications like Google Marketing Platform Certification, are typically required. Strong attention to detail, problem-solving abilities, and effective communication skills help you manage complex campaigns and collaborate with stakeholders. These skills ensure accurate campaign execution, data-driven optimization, and successful delivery of digital marketing objectives.

How does a cm360 specialist typically collaborate with other marketing and analytics teams?

As a CM360 (Campaign Manager 360) specialist, you will frequently work alongside media planners, creative teams, and analytics professionals to coordinate digital ad campaigns. You'll be responsible for trafficking ads, managing tags, and ensuring campaigns are set up correctly to track performance. Close collaboration is essential, as you'll need to communicate campaign requirements, troubleshoot issues, and provide regular reporting to stakeholders. This cross-functional teamwork is critical to ensuring campaigns run smoothly and deliver measurable results.

What is a cm360 specialist?

CM360 specialists are professionals skilled in using Campaign Manager 360 (CM360), Google's ad management and measurement platform. They set up, manage, and optimize digital advertising campaigns, ensuring accurate tracking and reporting of campaign performance. Their work involves trafficking ads, managing creative assets, implementing tracking tags, and generating performance reports to help clients achieve their marketing goals. CM360 specialists often collaborate with media planners, creative teams, and clients to ensure campaigns run smoothly and deliver measurable results.

What is the difference between Cm360 vs Media Buyer?

AspectCm360Media Buyer
CredentialsGoogle certifications, digital marketing experienceAdvertising or marketing degree, media planning experience
Work EnvironmentDigital marketing agencies, in-house marketing teamsAdvertising agencies, media planning firms
Industry UsageUsed for managing digital ad campaigns on Google platformsFocuses on purchasing and negotiating ad space across channels

While Cm360 (Campaign Manager 360) is a platform for managing digital ad campaigns, a Media Buyer focuses on purchasing ad space and negotiating deals. Cm360 professionals often have certifications and technical skills related to campaign management, whereas Media Buyers emphasize media planning and buying strategies. Both roles are essential in digital advertising but serve different functions within the marketing process.

What are popular job titles related to Cm360 jobs in Georgia? For Cm360 jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Cm360 jobs in Georgia look for? The top searched job categories for Cm360 jobs in Georgia are:
What cities in Georgia are hiring for Cm360 jobs? Cities in Georgia with the most Cm360 job openings:
Cm360 jobs near you

Sr. Media Planner

22Squared

Atlanta, GA • On-site

Full-time

Posted 13 days ago

Job description

OVERVIEW
Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team's success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.
RESPONSIBILITIES
  • Develop and maintain media plans, and related documentation including approvals and budgets
  • Utilize media research tools and resources to support the development of strategic client recommendations
  • Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation
  • Stay abreast of what is happening in local markets & within the media landscape
  • Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.
  • Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants
  • Evaluate media opportunities and provide thorough analysis for clients
  • Lead the gathering and evaluation of target research
  • Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)
  • Review competitive intelligence and work with planners to determine key findings
  • Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing

QUALIFICATIONS
  • Experience with 3rd party ad server (CM360 preferred)
  • Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans
  • Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media
  • Solid understanding of media performance metrics across marketing funnel
  • Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client
  • Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social
  • Minimum of 3 years online & offline media planning experience
  • Bachelor's degree, preferably in advertising, marketing, or a related program
  • Excellent negotiation and communication skills
  • Strong mathematic & analytical skills
  • Effective time management and organizational skills, as well as strong attention to detail
  • Ability to work well in a team structure and function as a leader when necessary
  • Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
  • Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
  • Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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