Channel Planning Analyst Jobs (NOW HIRING)

Agency:
Omnicom Media
Job Function:
Strategy and Planning
Job Subfunction:
Strategy
Job Description:
Beauty Co-Lab (BCL) is a bespoke Omnicom Media unit for L'Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Responsibilities
The Senior Associate, Cross Channel Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients' business over time.
Assists in developing paid media recommendations & POVs to clients
Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
Manages client budgets through flowcharts, media authorizations and financial trackers
Maintains pulse on competitive intelligence through several tools including desktop research
Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
Communicates plan changes to expanded internal team
Sends meeting recaps; updates client and internal status sheets
Qualifications
Graduate of a four-year college or university
1-2 years of media planning experience
Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
Comfort planning across channels and platforms
Readiness to learn the client service aspect of media planning
Command of media fundamentals and ability to educate an Assistant
Ready to take on management responsibilities
Understanding of key research sources
Some knowledge of current trends and innovations in media
Comfort with data, analytics and measurement
#LI-ES1New York: $40,000.00-$75,000.00
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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