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Channel Marketing Program Manager Jobs in Boston, MA

Veracode

Channel Marketing Manager

Burlington, MA

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...

Veracode

Channel Marketing Manager

Burlington, MA · On-site

... channel marketing professional with a passion for building programs and managing processes that ... Implement tools, programs and processes to effectively drive channel behavior and to enable channel ...

Victory Capital

Channel Marketing Manager

Boston, MA

$96K - $110K/yr

Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital: Victory Capital (NASDAQ ... Demonstrated success developing marketing programs; asset management or financial services ...

Gordon Brothers

Manager, Channel Marketing

Boston, MA · On-site

Description Gordon Brothers is looking for a Channel Marketing Manager who will be responsible for ... Implement engagement programs across email and social platforms to increase brand awareness for ...

Gordon Brothers

Manager, Channel Marketing

Boston, MA · On-site

Description Gordon Brothers is looking for a Channel Marketing Manager who will be responsible for ... Implement engagement programs across email and social platforms to increase brand awareness for ...

Generac

Senior Channel Marketing Manager

Boston, MA · On-site

$140K - $180K/yr

As the Senior Channel Marketing Manager for Generac Solar & Storage, you will be the primary ... Create "Always-On" marketing programs that drive dealers to lead with the full Generac ecosystem ...

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager Status: Exempt Position: Reports to: Vice President, Marketing Our organization is a rapidly growing Boston-based life science company whose mission is to save lives of ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Boston, MA

Channel Marketing Program Manager information

See Boston, MA salary details

$57.6K

$96.1K

$138.5K

How much do channel marketing program manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel marketing program manager in Boston, MA is $96,146.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $130,400.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities near Boston, MA are hiring for Channel Marketing Program Manager jobs?

Cities near Boston, MA with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Channel Marketing Manager

Veracode

Burlington, MA

Full-time

Re-posted 10 days ago

Job description

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel partners to successfully sell and support Veracode’s products. This is a new role, established to continue to build excitement and interest within our channel community through the creation of programs and enablement materials to the wider channel, maintaining content within the partner community, and collaborating with the regional marketing managers and the wider global channel community. This is a tremendous growth opportunity to expand the Veracode Partner Program, and implement new marketing initiatives and program infrastructure in support of our expanding global partner base.

This individual will report to the Head of Global Partner and Regional Marketing and will be based in our Burlington, MA headquarters.

Primary Responsibilities

  • Implement tools, programs and processes to effectively drive channel behavior and to enable channel sales growth.
  • Own the delivery of Veracode Partner Program assets, working closely with the corporate marketing team.
  • Work closely with the corporate campaigns team and regional marketing teams to drive demand generation programs through the channel and help drive pipeline.
  • Oversee the Veracode Partner Community. Ensure that content is up to date as new resources and tools are developed. Manage all related partner playbooks by continually reviewing materials and enhancing content as needed.
  • Create off-the-shelf campaign kits to be leveraged by channel partners. Interface with and build relationships with partners for marketing program execution.
  • Manage the monthly channel newsletter and webinar series, collaborating with product marketing and content marketing teams on relevant topics and driving all content.
  • Play a key role in global reporting for channel marketing performance; identify key channel marketing metrics required to support the business and work with marketing operations to deliver as appropriate.
  • Be passionate about building, motivating, supporting and enabling the channel to achieve revenue goals.

Apply