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Channel Marketing Program Manager Jobs in Virginia

Pwc

Google Alliance Marketing Senior Manager

Richmond, VA · On-site

$91K - $321K/yr

... Marketing Senior Manager - Google, you will focus on developing and maintaining strategic ... Within our Internal Firm Services practice, you will create and implement channel strategies ...

Fmi

Senior Manager, Event Marketing

Arlington, VA · On-site

... programs and forums supporting its members, their customers and supplier partners, and other ... Primary Purpose Initiate, develop and execute high-impact, multi-channel marketing strategies for ...

STAHL

Program Manager

Norfolk, VA · On-site

STAHL Companies provides the Program Management for its Channel of Commercial Technology companies in Government that consist of Small Businesses and New Technology start-ups. STAHL advocates for ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

... programs to meet the growth objective of the business. Responsibilities Define and build account ... A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government ...

Assured-Data-Protection

Regional Channel Manager

Herndon, VA · On-site

$156K - $157K/yr

This role will involve ensuring the alignment of both companies' sales and marketing strategies ... Drives adoption of company programs among assigned partners. Qualifications and Experience: * 10 ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

... programs to meet the growth objective of the business. Responsibilities • Define and build ... channel B2B marketing, preferably in the government, public safety or security software space. • ...

KlariVis

Marketing Programs Specialist

Roanoke, VA · On-site

$62K - $80K/yr

The Marketing Programs Specialist runs the day-to-day execution within the marketing department ... into channel-native posts; track followers; and manage community response, working hand in hand ...

System One

Program Manager

Merrifield, VA · On-site

Develop, implement, evaluate, and lead users to comply with best practices to ensure timely and effective channel/program delivery and administration. Manage and facilitate implementation and ...

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Channel Marketing Program Manager information

See Virginia salary details

$52.5K

$87.7K

$126.4K

How much do channel marketing program manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for channel marketing program manager in Virginia is $87,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $119,000.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Virginia are hiring for Channel Marketing Program Manager jobs?

Cities in Virginia with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Marketing Manager - Demand Generation, Content & Product Marketing

Reston, VA • On-site

IOTAP Inc
IT Services • 11 - 50 employees
Learn more about IOTAP Incexternal

Full-time

Re-posted 5 days ago

Key responsibilities

  • Plan and execute multi-channel marketing campaigns including webinars, LinkedIn, email, paid ads, and SEO.

  • Manage lead generation efforts by driving inbound traffic, optimizing conversion rates, and tracking campaign ROI.

  • Develop and manage content such as blog posts, case studies, whitepapers, and email campaigns, and execute social media strategies.

Job description

Job Type
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing
  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution
  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights.
Requirements
  • 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.

Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.

Apply