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Channel Marketing Program Manager Jobs in Virginia

AvePoint

Channel Marketing Manager

Richmond, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

AvePoint

Channel Marketing Manager

Arlington, VA

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

AvePoint

Channel Marketing Manager

Arlington, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

AvePoint

Channel Marketing Manager

Richmond, VA

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for ...

Trex

Channel Marketing Specialist

Winchester, VA · On-site

$65K - $80K/yr

The Channel Marketing Specialist executes regional marketing initiatives in close partnership with ... Track program activities, co-op usage, and basic performance metrics. * Provide feedback and ...

Carmax

Manager, Marketing Analytics

Richmond, VA

We partner directly with the channel marketing managers who own media strategy and execution ... programs. * Video & Digital Channel Analytics: Lead measurement of marketing investments in ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None ... Lead high-impact and creative marketing programs * Autonomy to execute creative marketing ...

FMI

Manager, Marketing

Arlington, VA · Remote

Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the business ...

FMI

Manager, Marketing

Arlington, VA · Remote

Develop and Implement Multi-Channel Marketing Strategies to: * Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the business ...

PNC Bank

Loyalty & Rewards Marketing Lead

Vienna, VA

... suite Program Management mindset, with ability to: Build customer-centric marketing strategies ... Develop and implement strategic and integrated, multi-channel marketing agendas, based on business ...

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Showing results 1-20

All JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Virginia

Channel Marketing Program Manager information

See Virginia salary details

$52.5K

$87.7K

$126.4K

How much do channel marketing program manager jobs pay per year?

As of Jun 22, 2026, the average yearly pay for channel marketing program manager in Virginia is $87,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $119,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Channel Marketing Program Manager, and why are they important?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

What does a channel program manager do?

A channel program manager oversees the development and management of partner programs that promote a company's products or services through third-party channels. They coordinate with partners, develop strategies to increase sales, and ensure program compliance, often using tools like CRM systems and analytics to measure success. Strong communication, relationship management, and understanding of channel sales are essential skills for this role.

How does a Channel Marketing Program Manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

How much do channel managers make in the US?

Channel Marketing Program Managers in the US typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills may earn higher salaries, often supplemented with bonuses and benefits.

What does a channel marketing manager do?

A channel marketing manager develops and executes marketing strategies to promote products or services through distribution channels such as partners, resellers, or retailers. They coordinate with sales teams, create marketing campaigns, and analyze channel performance to drive revenue growth. Strong communication skills and knowledge of marketing tools like CRM and analytics platforms are essential for success in this role.

What does a Channel Marketing Program Manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

Is a program manager a high paying job?

A program manager, including roles like Channel Marketing Program Manager, typically earns a competitive salary that varies by industry, experience, and location. These positions often require strong project management skills and certifications such as PMP, and they tend to offer higher compensation compared to entry-level roles, reflecting their responsibility level.
What cities in Virginia are hiring for Channel Marketing Program Manager jobs? Cities in Virginia with the most Channel Marketing Program Manager job openings:
Channel Marketing Program Manager jobs near you
Channel Marketing Manager

Channel Marketing Manager

AvePoint

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Job description

What You'll Be Doing
The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.
Key Responsibilities
Campaign Strategy & Planning
  • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
  • Align campaign strategies with global channel priorities and ensure consistency with EMEA.
  • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
  • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
  • Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

Campaign Development & Orchestration
  • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
  • Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
  • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
  • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
  • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Cross-Functional Collaboration
  • Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
  • Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
  • Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

Performance Tracking & Reporting
  • Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including
  • Partner Activation Rate (percentage of target partners actively running a campaign)
  • Campaign Adoption Rate (the number of partners utilizing the provided campaign assets
  • Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)).
  • Analyze results and continuously optimize campaigns for improved ROI and partner impact.
  • Provide regular reporting to regional leadership teams and global stakeholders.
  • Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.

OK, I'm interested... but is this really the job for me?
  • We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
  • For this role, you are someone with impressive relationship-building skills and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.

Other qualities you will need to be a fit for this role include:
  • 4-7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
  • Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
  • Proven experience planning and executing multi-touch B2B marketing campaigns.
  • Basic product marketing proficiency, including messaging development and content or asset creation.
  • Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
  • Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
  • Excellent written and verbal communication skills in English.

The Salary Range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.
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