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Channel Marketing Program Manager Jobs in Virginia

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

We partner directly with the channel marketing managers who own media strategy and execution ... programs. * Video & Digital Channel Analytics: Lead measurement of marketing investments in ...

AltaGas

WGL - Manager, Marketing

Springfield, VA · On-site

... plans and programs that drive customer action, participation, and measurable business outcomes ... Develop and execute integrated, multi-channel marketing campaigns that drive participation ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None ... Lead high-impact and creative marketing programs * Autonomy to execute creative marketing ...

Gartner

Marketing Manager

Arlington, VA · On-site

Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads,build pipeline,accelerate sales cycles, and grow the business.

Gartner

Marketing Manager

Arlington, VA

Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads,build pipeline,accelerate sales cycles, and grow the business.

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None ... Lead high-impact and creative marketing programs * Collaborate with leading technology brands

FMI

Manager, Marketing

Arlington, VA · Remote

Develop and Implement Multi-Channel Marketing Strategies to: * * Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the Business ...

FMI

Manager, Marketing

Arlington, VA · Remote

Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the Business ...

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Showing results 1-20

All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Virginia

Channel Marketing Program Manager information

See Virginia salary details

$52.5K

$87.7K

$126.4K

How much do channel marketing program manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for channel marketing program manager in Virginia is $87,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $119,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.
What cities in Virginia are hiring for Channel Marketing Program Manager jobs? Cities in Virginia with the most Channel Marketing Program Manager job openings:
Channel Marketing Program Manager jobs near you

Associate Program Marketing Manager

Thompson Hospitality Corporation

Reston, VA • On-site

$34.50 - $47.25/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Thompson Hospitality rating

6.0

Company rating: 6.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Overview
Thompson Hospitality is searching for a Associate Marketing Manager. The Associate Marketing Manager supports the execution of our gift card program and other high-impact revenue driving initiatives for the company, such as catering and private events. The role will also contribute to our email marketing program and assist in any pilot projects that will expand our restaurant footprint. The role is ideal for a growth-minded marketing professional who can balance ownership of multiple revenue streams and work effectively in a cross-functional environment. This role collaborates with cross-functional teams to plan and implement promotions, campaigns, and local marketing initiatives to drive their revenue initiatives. Responsibilities include analyzing market trends, monitoring competitor activity, and supporting the development of marketing campaigns to promote their revenue streams. A blend of analytical focus, creativity, strategic thinking, and project management skills is essential for success in this position.
Responsibilities
  • Develop comprehensive multi-channel marketing strategies to grow gift card and catering/private event revenue streams in alignment with overall business goals.
  • Analyze market trends and competitive landscapes to identify opportunities for growth.
  • Partner with cross-functional teams (Operations, IT, Finance/Accounting, HR) to ensure alignment of marketing initiatives with broader organizational objectives. Become the marketing lead partner for the Catering/Private Events team.
  • Work closely with digital team to understand OLO CRM platform, becoming a key resource for all things digital and email.
  • Plan, execute, and optimize multi-channel marketing campaigns, including email, social media, digital advertising, PR, in-store promotions, to promote gift cards, catering and private events.
  • Collaborate with brand/creative team or create and develop engaging promotional materials.
  • Work with marketing technology, guest engagement software, e-commerce platforms, business intelligence tools, point of sales systems, and mealtime/catering platforms.
  • Drive seasonal campaigns, special promotions, and key calendar events to maximize sales for gift cards and catering.
  • Manage end-to-end execution of gift card program to include campaigns, tracking redemption, seasonal pushes, and partnerships.
  • Analyze performance of gift card and catering/private events marketing campaigns and share key insights with leadership.
  • Work closely with operations and sales team to promote catering services and gift card programs.
  • Partner with vendors to enhance the visibility and distribution of gift card programs.
  • Monitor and analyze campaign performance metrics, reporting on ROI and key KPIs through consistent examination of key revenue dashboards.
  • Leverage and present data to make informed decisions, optimize marketing efforts, and forecast revenue growth.
  • Provide regular updates on program progress and success.
  • Stay updated on industry trends and innovative practices to introduce fresh ideas to the marketing mix.

Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • 2-4 years of marketing experience, preferably in hospitality, restaurant, or retail.
  • Proven success in driving revenue through gift card, catering, or promotional campaigns assisting with marketing materials and collateral.
  • Strong project management skills and comfortable juggling multiple projects and priorities.
  • Strong knowledge of digital marketing, social media, and email platforms.
  • Experience with campaign analytics and reporting (e.g., Google Analytics, CRM tools).
  • Has analytical mindset with experience in excel.
  • Experience with Adobe Suite and/or Canva.
  • Excellent communication, project management, and collaboration skills.
  • Creative thinker with a results-driven mindset and attention to detail.
  • Ability to sit or stand at a desk for extended periods.
  • Frequent use of computer, phone, and office equipment.
  • Clear and effective verbal and written communication skills.
  • Ability to actively participate in meetings, presentations, and team collaborations.
  • Occasional lifting or carrying of materials up to 25 pounds (e.g., marketing displays, event setup).
  • Ability to travel locally or regionally for meetings, site visits, or events as needed.
  • May require occasional evenings or weekends for marketing events, photoshoots, or promotional activities.

  • Health/Dental/Vision
  • Paid Time Off
  • 401(k), matched up to 4%
  • Short and Long Term Disability
  • Tuition Reimbursement
  • Employee Referral Program
  • Pet Insurance
  • Discounts: Hotels, Travel, Tickets, Restaurants

Who We Are:
Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more. https://www.thompsonhospitality.com/
We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.

What Thompson Hospitality employees say

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About Thompson Hospitality

Sourced by ZipRecruiter

Thompson Hospitality is the nation's largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management. We are a family-run organization with more than twenty-five years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time. As a fast growing company, we have a growth plan to more than double in size over the next three years. We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year.

Industry

Hospitality services

Company size

1,001 - 5,000 Employees

Headquarters location

Reston, VA, US

Year founded

1992

Social media

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