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Channel Marketing Program Manager Jobs in Virginia

ControlCase, LLC

Channel Marketing Manager

Fairfax, VA · On-site

The Channel Marketing Manager will play a key role in driving the success of ControlCase's channel ... Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

We partner directly with the channel marketing managers who own media strategy and execution ... programs. * Video & Digital Channel Analytics: Lead measurement of marketing investments in ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution ... programs. * Video & Digital Channel Analytics: Lead measurement ofmarketing ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None ... Lead high-impact and creative marketing programs * Autonomy to execute creative marketing ...

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None ... Lead high-impact and creative marketing programs * Collaborate with leading technology brands

FMI

Manager, Marketing

Arlington, VA

Develop and Implement Multi-Channel Marketing Strategies to: * * Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the Business ...

FMI

Manager, Marketing

Arlington, VA · On-site

Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the Business ...

3E

Marketing Analytics Manager

Charlottesville, VA · On-site

$120K - $135K/yr

Partner with channel owners to connect marketing investment and campaign performance to buying ... Employee assistance program * Voluntary supplemental benefits (Accident, Hospital Indemnity ...

Fmi

Manager, Marketing

Arlington, VA · On-site

Develop and Implement Multi-Channel Marketing Strategies to: * Own campaign planning timelines ... Grow the SQFI certification and the online training sales programs to ensure the Business ...

Viscadia Inc.

Senior Marketing Director

Arlington, VA · On-site

Proven success executing omni-channel marketing programs (digital, conferences, content, SEO, etc.) * Experience working within structured marketing operations and project management systems (e.g ...

Analyst1

VP of Marketing

Reston, VA · On-site

You will craft compelling value propositions, differentiated messaging and channel strategies ... Leverage data analytics, along with AI to evaluate the performance of marketing programs and guide ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Virginia

Channel Marketing Program Manager information

See Virginia salary details

$52.5K

$87.7K

$126.4K

How much do channel marketing program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for channel marketing program manager in Virginia is $87,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $119,000.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Virginia are hiring for Channel Marketing Program Manager jobs?

Cities in Virginia with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Channel Marketing Manager

Fairfax, VA • On-site

ControlCase, LLC
IT Services • 201 - 500 employees
Learn more about ControlCase, LLCexternal

Other

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

The Channel Marketing Manager will play a key role in driving the success of ControlCase’s channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market alliances, and traditional Value-Added Resellers (VARs). This individual will develop, execute, and optimize marketing strategies to build and expand these partnerships and drive business growth. This role is designed for someone with a strong understanding of channel dynamics and the ability to create impactful marketing programs that support the company’s strategic objectives in the channel ecosystem.

Key Responsibilities:
  • Partner Enablement: Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them promote ControlCase’s services effectively to their customer base.
  • Go-To-Market Strategy: Collaborate with the sales and product teams to create go-to-market strategies for channel partners. Ensure alignment between product offerings, partner needs, and market trends.
  • Content Creation & Campaigns: Work with a team of designers, writers, and marketing experts to manage the creation of tailored content and marketing collateral for channel partners, including brochures, webinars, email campaigns, and case studies. Support the execution of joint marketing campaigns.
  • Partner Training & Communication: Train partners on ControlCase products, certifications, and marketing tools. Maintain regular communication with partners to keep them informed about product updates, promotions, and industry developments.
  • Measurement & Reporting: Track the effectiveness of channel marketing programs, providing regular reports and insights into campaign performance and partner engagement.
  • Event Support: Help plan and execute partner-focused events, webinars, and conferences to promote ControlCase’s services and strengthen partner relationships.
  • Relationship Management: Build strong relationships with key contacts at channel partner organizations to foster collaboration and drive joint business objectives.
Required Qualifications:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in channel marketing or partner marketing, ideally in the IT, cybersecurity, or compliance industry.
  • Strong understanding of MSP, VAR, and technology partner ecosystems.
  • Proven experience in creating and executing marketing campaigns targeting B2B audiences.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Asana).
Preferred Qualifications (Nice to Have):
  • Familiarity with ControlCase’s services and the broader compliance/cybersecurity landscape.
  • Knowledge of partner program structures and incentives.
  • Experience in channel partner training or enablement.
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