ZipRecruiter

Log In

1

Channel Marketing Program Manager Jobs in Virginia

FMI

Senior Manager, Event Marketing

Arlington, VA · On-site

Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event ... This role leads marketing for a portfolio of industry conferences and programs and is responsible ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

We are looking for a well-rounded Marketing Manager to join our team and drive cross-channel ... bold programs that deliver substantive outcomes Fearless Leadership - highly-disciplined self ...

FMI

Senior Manager, Event Marketing

Arlington, VA · On-site

Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event ... This role leads marketing for a portfolio of industry conferences and programs and is responsible ...

GDIT

Technology Marketing Manager

Falls Church, VA · On-site

... programs. Collaboration will be essential as you work closely with a talented creative marketing ... Experience in cross-channel marketing communications (PR, events, digital and social media)

SHRM

Senior Specialist, Lifecycle Marketing

Alexandria, VA · Hybrid

$83K - $100K/yr

Five (5) or more years of experience in channel marketing, campaign management, or marketing operations. * Experience coordinating cross-functional teams in a fast-paced, deadline-driven environment.

previous pagenext page

Showing results 21-40

All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Virginia

Channel Marketing Program Manager information

See Virginia salary details

$52.5K

$87.7K

$126.4K

How much do channel marketing program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for channel marketing program manager in Virginia is $87,740.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $119,000.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Virginia are hiring for Channel Marketing Program Manager jobs?

Cities in Virginia with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Senior Manager, Event Marketing

Arlington, VA • On-site

FMI
51 - 200 employees
Learn more about FMIexternal

Full-time

Re-posted 18 days ago

Job description

Primary Purpose: Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event portfolio that drive event attendee acquisition, maximize ROI, and support FMI's position as a leading voice in the food retail industry. This role leads marketing for a portfolio of industry conferences and programs and is responsible for strengthening brand awareness and market position in support of non-dues revenue, member retention and growth. The role requires strong campaign strategy, budget and ad-spend fluency, marketing automation and martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and isn't working.

Key Job Responsibilities: Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals. Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio: Annual Meat Conference (approx. $2M registration and sponsorship revenue).

Energy & Store Development (approx. $1.5M). Supply Chain Conference (approx

$230K). And additional events as needed. Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.

Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development. Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative. Partner with internal stakeholders (education, sponsorship, membership, and research teams) to develop event messaging.

Manage & update key messaging with internal staff, external stakeholders (planning committees, partner organizations, etc.) to align with industry trends, audience needs and support event growth. Manage and utilize Asana for project tracking. Performance Analysis & Optimization Identify and grow target audiences for each event community

Analyze and track performance of all marketing campaigns; adjust tactics and messaging as needed to improve outcomes and achieve objectives. Create marketing reports and performance summaries for internal stakeholders, including year-over-year comparisons, referral traffic, and ROI impact. Digital Presence, Advertising & Brand Experience Integrate digital marketing initiatives and enhance event visibility across platforms to increase conversions.

Own and manage the optimization of event websites, including copywriting, SEO, design direction, and content updates to ensure optimal user experience and brand consistency. Manage relationships with industry publications and media outlets, identify media barter opportunities for print and digital advertising to support promotion of FMI events and programs, including dailyLead partnership via Smartbrief. Leadership and Innovation: Leverage evolving marketing trends and technologies to strengthen FMI's event promotion strategy and visibility.

Work collaboratively with the Marketing team to guide and execute key projects. Other Job Functions: Other responsibilities and duties as assigned or directed. Ability to travel to conferences locally and out of town.

Apply