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Channel Marketing Program Manager Jobs in Connecticut

HomeServe USA

Senior Paid Social Specialist

Norwalk, CT

$68K - $91K/yr

... channel marketing campaigns. Responsibilities: * Assist in the strategy and management for paid ... Identity new opportunities to maximize marketing programs and partners for testing * Ensure best ...

Finalsite

Program Manager

Glastonbury, CT · On-site +1

... marketing services. Headquartered in Glastonbury, Connecticut, Finalsite is a global company with ... Coordinate and manage cross-functional programs focused on operational alignment, process ...

New

HomeServe

Senior Paid Social Specialist

Norwalk, CT · On-site

$68K - $91K/yr

... channel marketing campaigns. Responsibilities: * Assist in the strategy and management for paid ... Identity new opportunities to maximize marketing programs and partners for testing * Ensure best ...

Amtech

Channel Sales Director

Bethel, CT

Manage a network of independent sales representatives * Build strong relationships to ensure ... Partner with marketing to refine messaging and campaigns * Support trade shows, events, and ...

Amtech

Channel Sales Director

Bethel, CT · On-site

Manage a network of independent sales representatives * Build strong relationships to ensure ... Partner with marketing to refine messaging and campaigns * Support trade shows, events, and ...

Amtech

Channel Sales Director

Bethel, CT · On-site

$100 - $140/hr

Manage a network of independent sales representatives * Build strong relationships to ensure ... Partner with marketing to refine messaging and campaigns * Support trade shows, events, and ...

Owens Corning

Sr Area Sales Manager

Hartford, CT · Remote

Deliver product training, solution-based selling programs, and value proposition education to ... Partner with Sales Enablement, Channel Marketing, Product Management, and Regional Sales teams to ...

New

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Connecticut

Channel Marketing Program Manager information

See Connecticut salary details

$50.4K

$84.2K

$121.3K

How much do channel marketing program manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for channel marketing program manager in Connecticut is $84,188.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $114,200.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Connecticut are hiring for Channel Marketing Program Manager jobs?

Cities in Connecticut with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Senior Paid Social Specialist

HomeServe USA

Norwalk, CT

$68K - $91K/yr

Full-time

Re-posted 8 days ago

Job description

Position Overview:

The Sr. Marketing Specialist is responsible for the day-to-day operation and management of HomeServe’s paid social campaigns. This person will work closely with the Sr. Manager, Growth Marketing to drive direct acquisition from existing campaigns and find new opportunities for customer growth. This will involve assisting in campaign strategy, pulling and analyzing reports and optimizing current marketing to ensure achievement of established performance. This person will be part of a growing team and will be very hands-on in the visualization, execution and administration of omni-channel marketing campaigns.

 

Responsibilities:

  • Assist in the strategy and management for paid social, working closely with Sr. Manager, Growth Marketing.
  • Monitor acquisition performance and budgets for paid social to ensure targets are met
  • Conduct thorough analysis of media campaigns and competitive research via management platform and reporting tools.
  • Work with design team(s) on creation of digital acquisition assets to drive transactional and advertising revenue
  • Support adhoc projects that relate to audience acquisition as directed by senior management
  • Contribute to internal status meetings and external agency meetings
  • Identity new opportunities to maximize marketing programs and partners for testing
  • Ensure best practices and methodologies are used in campaign management for pristine execution

Job Requirements:

  • BA/BS degree in marketing or business discipline.
  • 3+ years of digital marketing experience, with a focus in paid social and Meta
  • Pinterest, Reddit, and Next-door paid experience, a major plus
  • Experience with subscription and/or insurance products a plus
  • Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required.
  • Ability to work well individually and in a team environment.
  • Experience with Google Analytics, Meta Ads Manager, and other social ad platforms a plus.
  • Thorough knowledge of MS Office including proficiency in Excel.
  • Independent worker and a self-starter. Eagerness to learn.
  • Ad-hoc responsibilities as assigned

Essential Job Function

% of Time on Function

Manage and optimize paid social campaigns to meet acquisition and budget goals

45%

Analyze campaign performance and competitive data to inform strategy and testing

35%

Collaborate with internal teams and partners to execute and scale digital acquisition initiatives

20%

Total  

100%

 

Minimum Physical Requirements: 

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.  The employee is occasionally required to stand, walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

Salary Range (Norwalk, CT): $68,966.38 - $91,955.17

Annual Bonus Potential: 5%

HomeServe USA is an equal opportunity employer.

#HUSA #LI-NM1 #LI-ONSITE

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